TECH IN ASIA

INTROTech in Asia is a media startup:

Tech in Asia is a tech blog that authors on tech and startups in Asia

Startup Asia is a series of conference focusing on tech and startups in Asia

Founded in 2010

Invested by East Ventures in early 2011

Full-time in March 2011

Startup Asia Conferences held in Singapore and Jakarta

Largest English media focusing only in tech and startups in Asia

Team members based in Beijing, Suzhou, Tokyo, Singapore, and Jakarta (made up of 5 different nationalities)

“Tech in Asia” Singapore trademark belong to us

FACTS

• Willis - I manage both editorial and business.

• Minghao - He is the head of business development. So he manage our finance and accounting as well. He is an accounting graduate too.

• Andrew/Vanessa - They head up the China market with Willis. They do both business development and editorial matters.

• Rick (Japan), Charlie (U.S), Steven (China) - Rick, Charlie, and Steven are the core editors. They focus only on editorial matters. Charlie just went back to U.S (previously in Beijing). But he will still be with us so our blog has 24 hours coverage now.

• Fini - Fini has over 10 years sales experience in Indonesia.

• Gege/Joshua - Gege is an ex-Yahoo Indonesia. Joshua has been with us the longest. Both of them are local community managers in Indonesia. They also blog when they have story leads.

• Enricko - He is a full time writer in Jakarta, Indonesia. Freelanced for Jakarta Globe previously.

• Eric - He manages our server and backend and keep them up and running.

TEAM

BEIJINGTOKYO

SHANGHAI

SINGAPORE

JAKARTA

Annual Revenue: < US$10,000

Monthly Uniques Visits: 50,000

Monthly Pageviews: 100,000

Full-timer: 1

STATS BEFORE SEED FUNDINGProjected Annual Revenue (2012): US$500,000 (Not including current funding round)

Monthly Uniques Visitors: 100,000

Monthly Pageviews: 270,000

Full-timers: 11

STATS AFTER SEED FUNDING

1. Conference: Ticket sales and Sponsorship

2. Online advertising

BUSINESS MODEL

1. Conference in the region

• Singapore: DEMO Asia, Echelon

• China: GMIC, ChinaBang, Disrupt Beijing

• Indonesia: Sparxup, Idbyte

2. Online advertising

• CNET: $60cpm

• Techcrunch/Mashable: $20cpm

• Competing blogs: Technode, Dailysocial, SGE

MARKET, COMPETITION

On events:

• We bring the conference to the city

• No events are truly connected regionally in Asia

• Mostly localized with little international crowd

• More and more companies looking to sponsoring conferences as tech and startups in Asia see an upwards trend

• Others:

- Disrupt Beijing 2011 lost money, not returning to China

- IDBTYE not running this year

On online ads:

• At $10cpm and 3,000,000 pageviews per month = $30,000/month

GOAL1. Create a link between China and

Southeast Asia

2. To promote tech and startups in Asia

3. To connect Asia

HOW

1. Hire and learn

2. Chinese editorial

PRE-MONEY VALUATION

US$3 million

6x of 2012 revenue

Extensive network in Asia

Identified acquisition targets already

Recent media acquisition

•Revision3 by Discovery Channel for $30 million

•TechCrunch: Acquired by AOL for $40-80 million

•ReadWriteWeb acquired by SAY Media

•Paid Content acquired by GigaOM

HOW MUCH WE ARE RAISING

US$500,000

Hire writers and sales staff

Expand to China

Establish Chinese and Indonesian editorial team

2014

FUTURE PLANS

2012

Q3 Q4 Q1 Q2 Q3 Q4

2013

Startup Asia Singapore

Startup Asia Beijing

(pending)

Startup Asia Jakarta

Build team, Indonesia/China

iStart China

iStart Indonesia

Startup Asia Bandung

2012• Build team:‣ Increase presence in China,

Indonesia‣ Launch Chinese editorial site

2013• Revenue focused‣ Conference in Singapore, China, Indonesia‣ Expand online advertising revenue

2014• Continue conference which

are done in previous years and also explore other markets like India and Vietnam

Explore games distribution business

Projected Annual Revenue (2013):

Conference: US$900,000

Online ads: US$100,000

Monthly Uniques Visits (2013): 500,000

Monthly Pageviews (2013): 1,200,000

Full-timers: 15 (China, Singapore, Japan, and Indonesia)

STATS AFTER THIS ROUND

Now 2013 (After funding) 2014

Revenue $500,000 $1,000,000 $2,000,000

Op. cost $457,000 $716,000 $732,000

Profit $43,000 $284,000 $1,268,000

Unique visitors 100,000 500,000 1,000,000

Pageviews 270,000 1,200,000 3,000,000

Team 5 15 20

STATS SUMMARY

ProfitRev

UniquesPageviews

$0

$500,000

$1,000,000

$1,500,000

$2,000,000

2010 2011 2012 2013 2014

3,000,000

2,225,000

1,500,000

750,000