3

3

TRACKING WHAT SONGS PEOPLE ARE LISTENING TO INREALTIME.

3

IT’SMUSIC DISCOVERY.

ON A WHOLE NEW LEVEL.

3

3NOT ANOTHER MUSIC PLAYER.

3SO HOW DOES IT WORK?

3

LOCATION TimeSONG

3

LOCATION TimeSONG

3

LOCATION TimeSONG

3

SOUNDCIRCLES

3

COUNTRY

3

CITY

3

STREET

3

NDRC BUILDING

YOU ARE HERE

3

SOUND CIRCLE: NDRC BUILDING CHART SHOWING TOP SONGS THIS WEEK FOR THIS CIRCLE

151 listens

87 listens

65 listens

34 listens

22 listens

#1

#2

#3

#4

#5

THE BLACK KEYSLONELY BOY

BEN HOWARDEVERYTHING

RIZZLE KICKSDEMOLITION MAN

LMFAOSEXY AND I KNOW IT

THE VACCINESALL IN WHITE

3

Filters

TIME GENRE

TODAY POP

3

SOUND CIRCLE: PUNK FRIENDS

3

SOUND CIRCLE: D.J. FRIENDS

3

SOUND CIRCLE: GYM BUDDIES

3

THIS CREATES INSTANT VALUE FOR

ME.

3

VENUES FESTIVALS RADIO BANDS

3

SO HOW IS THIS A BUSINESS?

3

% of music

downloads are illegal

95IFPI - INVESTING IN MUSIC REPORT - 2010

3

3

3

3

DATA DRIVEN INSIGHTs

3

THE EQUIVALENT OF A Bloomberg terminal

3

THE MARKET IS BIG

$5 billion

$1.5 billion

$10’s millions

TOTAL SPEND DISCOVERY & PROMOTION

MUSIC ANALYTICS

IFPI - INVESTING IN MUSIC REPORT - 2010

3

WHAT GETS MEASURED,GETS MANAGED.

3

DATA THAT WE HAVE.DATA THAT NOBODY ELSE HAS.

3

SUBSCRIPTIONANALYTICS SERVICE

ENTERPRISE SALES

AFFILIATION PROGRAMMES& ADVERTISING

ARTISTsBAND MANAGERS MUSIC AGENTS RADIO STATIONSJOURNALISTSMUSIC MEDIA

3

SUBSCRIPTIONANALYTICS SERVICE

ENTERPRISE SALES

AFFILIATION PROGRAMMES& ADVERTISING

ARTISTsBAND MANAGERS MUSIC AGENTS RADIO STATIONSJOURNALISTSMUSIC MEDIA

TELCO’sMAJOR LABELSBRANDSAD AGENCIES

3

SUBSCRIPTIONANALYTICS SERVICE

ENTERPRISE SALES

AFFILIATION PROGRAMMES& ADVERTISING

ARTISTsBAND MANAGERS MUSIC AGENTS RADIO STATIONSJOURNALISTSMUSIC MEDIA

DIGITAL MUSiCCONCERT TICKETSMERCHANDISETARGETED ADS

TELCO’sMAJOR LABELSBRANDSAD AGENCIES

3THE TIME IS NOW.

3

HANS VESTBERG ERICSSON CEO

=

3

FOUNDING TEAM

BRENDAN O’DRISCOLLENGINEERING

AIDAN SLINEYCOMPUTER SCIENCE

CRAIG WATSONLAW

3

SYLVESTER EIGBOGBA - ANDROID & iOS DEVELOPER

NOEL LYNCH - DATABASE & IOS DEVELOPER

CHRIS O’SULLIVAN - USER INTERFACE DESIGN

SIOBHAN O’DOWD - COMMERCIAL ADVISOR

TEAM ADDITIONS

MATT BONNER - U.s.a. STRATEGIC ADVISOR

3

FACEBOOK.I’m here.

3

TWITTER.I’m here. THIS IS WHAT I’M Saying.

3

INSTAGRAM.I’m here. THIS IS WHAT I’M SEEING.

3

SOUNDWAVEmusic analytics

SOUNDWAVE.I’m Here. THIS IS WHATI’M LISTENING TO.