Teachers TV The Opportunity

Ben Lever

What we will cover today

• Introduction to Teachers TV• The impact Teachers TV is having in

schools • The opportunities that TTV offers

Mission and objectives of TTV

MissionRaising educational

standards in schools in England

Key objectives

Improve skills

Share best practice

Save schools workforce time

Stimulate communities of interest

Keep workforce up to date

Signpost other relevant resources

Provide classroom resources

Educational outcomesSet annually to reflect Departmental priorities

Who is TTV currently for?

Education Sector

Primary schools Secondary schools

Trainee teachers

(60k)

Governors (258k)

Teaching assistants

(133K)

School leaders (54k)

Classroom teachers (412k)

Job Roles (917,000 in total)

The benefits of a multi-platform service

Provides access to 70% of schools workforce and accounts for 75% of

viewing

Currently available in 40% of homes.

Generates 25% of viewing

Platforms offer

access to different audience

s

Schedule offers an attractive mix of programming drawing viewers in and

introducing them to new topics

On-demand: Teachers can access programmes througha searchable library.

Over 2,000 programmes available 24/7.

Provides access to teachers at home, where watching television in is less likely

to be seen as “work”

Programmes can be used in classrooms and increasingly on the move via

mobile, podcasts and wireless networks

Encourages the 75% of viewers using broadcast to go online to search

for related items

Broadband site promotes highlights of the TV schedule together with related

programmes to those viewed online

Engage audience

in different

waysViewing in

different locations,

at different

timesEach platform

promotes the

other

Broadcast Broadband

What are they watching?

Programmes on all curriculum areas and school improvement topics:

What impact is TTV making in schools?

Impact in schools130,000 members of the schools workforce watch every month

Viewers watch an average of 53 mins a week (3-4 progs)More than 75% of viewing is via the broadcast channel

Raises standards Saves teacher’s time

Saves school’s money

80% of viewers say it has improved their ability to do

their job

79% say it has improved their motivation

Builds capacity in the system through delivering time-

saving ideas

63% of viewers say they have saved time as a result

of watching

Delivers free classroom resources

Delivers free high quality CPD

Potential for your ideas to become TV programmes

Access to rich library of relevant content to support your campaigns

Micro sites on key areas with content to support your

campaigns

Attractive niche advertising

opportunities

The opportunity TTV offers

Access to rich library of video content

Highly engaging and entertaining

High impact, low ‘effort’ learning

Peer to peer learning

Easy to assimilate

Offers both insight and inspiration

It doesn’t feel like work to the

viewer

Teachers can see into each other’s

classrooms for the first time

It gets complex messages across

quickly and effectively

TTV shows real teachers dealing with real issues in real schools:0ver 3,000 teachers have been filmed in more than 2,000 schools to date

Over 2000 programmes, are now available on demand through the web

Online programmes and materials can support your campaigns

Attractive advertising opportunities

Micro sites to support your campaigns

Early Years siteCreated through policy working closely with TTV:

Potential for your ideas to become TV programmes • The channel is editorially independent but Department

staff are encouraged to put forward ideas through the topic suggestion process

• If successful your programme will be produced by a professional production company

• The channel has a strong track record of meeting policy needs both by commissioning programme suggestions and from the existing programme library

• A new process is planned which will enable staff to benefit more fully from the TTV service