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SXSW: 6 THEMES Nadya Powell, CIO @NadsBads

SXSW : 6 themes

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Page 1: SXSW : 6 themes

SXSW: 6 THEMESNadya Powell, CIO

@NadsBads

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WHAT IS...

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60,000 DELEGATES

5 DAYS

10 VENUES

OVER 100 SESSIONS A DAY

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themes6

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1. EXPERIENCE ECONOMY

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THE THEORY

COMMODITIES

GOODS

SERVICES

EXPERIENCES

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THE THEORYFROM OWNED TO EXPERIENCED

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INDUSTRIES IT WILL REVOLUTIONISE

HEALTHCARE LUXURY

SCUPLTURE/ARTCONSUMER ELECTRONICS

PROPERTY AUTOMOTIVE

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2. PERSONALISATION OF THINGS

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3D PRINTING IN A PAGEFirst ‘invented’ in 1984 and already in mass production

In-ear hearing devicesF-18’s new parts

Materials that can be 3D printed include plastic,

rubber, synthetic stone, & food such as chocolate

Industrial printers provide quality but increasingly

personal printers available e.g. Cube personal printer

retailing for £1,000

Main players include:• 3D Systems/Geomagic

• Stratasys• Makerbot

3D CAD IMAGE(Scan or design) 3D PRINTER 3D OBJECT+ =

http://www.youtube.com/watch?v=Os6nn_8TZtc

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INDUSTRIES IT WILL REVOLUTIONISE

FASHION RETAIL

GIFTING

HOMEWARES

SCUPLTURE/ART

CONSUMER ELECTRONICS STATIONERY

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INDUSTRIES IT WILL REVOLUTIONISE

BASICALLY ANY THING

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3. NEW INTERFACES

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THE END OF CHANGE?

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THE BEGINNING OF CHANGE?

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http://www.youtube.com/watch?v=v1uyQZNg2vE

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WHAT SHOULD YOU DO?

FASHION RETAIL

GIFTING

HOMEWARES

SCUPLTURE/ART

CONSUMER ELECTRONICS STATIONERY

GET PLAYING AND UNDERSTANDING

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4. THE FUTURE OF HELP

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IT’S ALL ABOUT ARTIFICIAL INTELLIGENCE

THAT COMPLETES TASKS FOR YOU

THAT LEARNS WHAT YOU DO AND LIKE

THAT BALANCES IMPLICIT & EXPLICIT

THAT DOES SOMETHING FOR YOU BEFORE YOU ASK

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THE TWO TYPES OF HELPPUSHPULL

You request something & it is given to youYou are given things that you need

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THE FUTURE OF HELP

Open API to Facebook, Google, Twitter data to

create truly rich experiences

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WHAT SHOULD YOU DO?

FASHION RETAIL

GIFTING

HOMEWARES

SCUPLTURE/ART

CONSUMER ELECTRONICS STATIONERY

CHALLENGE YOUR HELP TO ADOPT AN AI MINDSET

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5. SOCIAL TV

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THE FUTURE OF DIGITAL STORY-TELLING

THINK OF YOUR BUSINESS STORY AS A

DIGITAL STORY TO TELL

DRAMAHEADLINES

DAY TO DAY NARRATVE

HEROES & VILLIANS

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6. ROBOTICS

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NO NOT THAT KIND...

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http://www.youtube.com/watch?v=f6BBXsz7viQ

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http://www.youtube.com/watch?v=Fu_kBW_KSms

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