SXSW 2012 Recap

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Anthem Worldwide's Brian Brown, Kyle Studstill and Mark Silva recap impressions from the 2012 SXSW Interactive event in Austin.

Text of SXSW 2012 Recap

  • FRIDAY 03.30.12

    with Mark Silva, Brian Brown & Kyle Studstill of ANTHEM Digital

    Emerging Platforms & Brand Strategies

  • Proprietary and Confidential 2011 ANTHEM! World Wide, Inc. All Rights Reserved

    OUR FOCUS AT SXSWWhat were the themes of interest developing in the SXSW

    community?What was our impressions of the overall culture? What were the emerging apps & platforms? What were brands & agencies doing?

  • 2012 Schawk, Inc. All Rights Reserved

    SO WHAT KEY THEMES HAVE SURFACED?

  • 2012 Schawk, Inc. All Rights Reserved

    THEME:THE EVENT IS MORE AROUND THE CONFERENCE THAN INSIDE

  • COMPELLING KEYNOTES

  • EXHIBITS

  • LINES EVERYWHERE

  • 2012 Schawk, Inc. All Rights Reserved

    THEME:HOSPITALITY

  • PARTIES - DONE RIGHT AND WRONG

  • ALL HAT (NO BULL)

  • BARBARIAN GROUP + TUMBLR

  • 2012 Schawk, Inc. All Rights Reserved

    THEME:START-UPS EVERYWHERE FROM EVERYWHERE

  • STARTUP AMERICA SETS UP SHOPhttp://www.s.co/content/top-five-reasons-startup-america-live-sxsw-2012-rocked

  • 2012 Schawk, Inc. All Rights Reserved

    THEME:UTILITY FOR SELF PROMOTIONBRANDS & AGENCIES

  • SHUTTLES

  • RIDES

  • FOOD DELIVERY

  • CHARGING STATIONS

  • RAINY DAYS, PONCHOS & UMBRELLAS

  • BRANDED FOOD TRUCKS

  • MORE BRANDED TRUCKS

  • FOOD + TECH

  • 2012 Schawk, Inc. All Rights Reserved

    THEME:SERENDIPITY, JOY, AND WONDER

  • SOCIAL DISCOVERY

  • Audience ShowcaseAUDIENCE SHOWCASE

  • FROM POST-DIGITAL TO RE-PHYSICAL

  • CRITERION 4SQUARE SCAVENGER HUNT

  • 2012 Schawk, Inc. All Rights Reserved

    THEME:BEHAVIOR HACKING

  • http://ogilvynotes.com/49790/453473/sxsw-2012/wireless-wellness-app-tastic-or-just-fun-games

  • real-life plus digitalREAL-LIFE PLUS DIGITAL

  • VISUALIZING AUDIENCE ENTHUSIASM

  • 2012 Schawk, Inc. All Rights Reserved

    THEME:BRANDS COMING ALIVE THROUGH CONTENT AND STORY

  • OGILVY NOTES

  • #I JUST PLANTED A TREE

  • DIGITAL-TO-PHYSICAL STORYTELLING

  • DIY STUDIOS

  • BBH HOMELESS HOTSPOTS

  • INSTANT DISCOUNTS

  • HANDS-ON DEMOS

  • 2012 Schawk, Inc. All Rights Reserved

    THEME:MATURATION

  • FROM T-SHIRTS TO SUITS

  • http://www.flickr.com/photos/alexanderrea/6846735256/sizes/l/in/photostream/

    COLLABORATIVE WORK MODELS & SPACES

  • HOLISTIC APPROACHES TO MOBILE PAYMENTS

  • DEVELOPING IDEAS IN TRANSMEDIA

  • 2012 Schawk, Inc. All Rights Reserved

    THANKS!

    FOR MORE, FOLLOW US ON TWITTER:

    @ANTHEMWW@DRATSUM@KYLECAMERON@MARKSILVA