Supercharge with web 2.0 upload version

Tapping into the World of Web 2.0 for Early Childhood Program Outreach, Advocacy, Fundraising, and Professional Development

Supercharge Your Program Administration, Fundraising, & Staff Development With Web 2.0Fran SimonChief Engagement OfficerEngagement Strategies--------

NAEYC National Early Childhood Professional Development InstituteJune 7, 2010

Licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 License

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Agenda

Overview of Web 2.0 Using Social Media in ECE Deep Dive: Blogs + Case StudyFacebook + Case StudyLinkedInBreakout Session Ideas from the Gallery Q&A & Door Prize Drawing2

There are no dumb questionsapi app astroturfing blog campaign cause marketing civic media cloud computing copyleft Creative Commons crowdsourcing digital inclusion digital story Drupal ebooks embedding Facebook fair use feed flash mob Flickr geotagging GPL GPS hashtag hosting Internet newsroom lifecasting lifestreaming mashup metadata microblogging moblog MySpace net neutrality news reader NGO nptech open media open platform open source open video OpenID paid search marketing permalink personal media platform podcast podsafe public domain public media remix RSS search engine marketing SEO smart phone SMS social bookmarking social capital social enterprise social entrepreneurship social media social media optimization social networking social news social return on investment social tools splogs streaming media sustainability tag cloud tags technology steward terms of service troll tweet tweetup Twitter Twitterverse UGC videoblog virtual world Web 2.0 web analytics Web conferencing webcasting webinar wi-fi widget wiki Wikipedia word-of-mouth marketing WordPress YouTube Creative Commons crowdsourcing digital inclusion digital story Drupal ebooks embedding Facebook fair use feed flash mob Flickr geotagging GPL GPS hashtag hosting Internet newsroom lifecasting lifestreaming mashup metadata microblogging moblog MySpace net neutrality news reader NGO nptech open media open platform open source open video OpenID paid search marketing permalink personal media platform podcast podsafe public domain public media remix RSS search engine marketing SEO smart phone SMS social bookmarking social capital social enterprise social entrepreneurship social media social media optimization social networking social news social return on investment social tools splogs streaming media sustainability tag cloud tags technology steward terms of3

Were here to take the mystery out of social media. We hope you come out of the conference the confidence to take tentative steps to use social media in your organization.Were going to go over a lot of information today that is laden with jargon and buzzwords. Dont hesitate to stop us to ask what something means. This PPT will be made available online. The image in the background is actually linked to a glossary, so you can click on a term and it will lead you to a definition.

Objectives: Today you will

Learn basic concepts of Web 2.0 Form ideas about application in ECE Hear case studies Draw conclusions Get over social media phobia Demystify social media4

Theres no new Internet!5

using the Internet to collaborate and interact with people using social media tools. Tim OReily

It is a concept.

Web 1.0 vs. Web 2.0

Web 1.0One content producer tomany content consumers

Web 2.0Many content producers/consumers tomany content producers/consumersEveryone is a producer & a consumer

E VOLUT I ON

webmaster

website

Site visitors

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Technological Evolution

Traditional Websites= 1 to many communicationWeb 2.0= Many with many communication using the Internet as a delivery methoda system of community and social networkingpeer-to-peer networks interactive web pagesinteraction is a vital part of the systemonline collaborationInteractive & ParticipatoryENGAGING IN CONVERSATIONWeb 3.0 - ?

Web 1.0 vs. Web 2.0 Cultural Evolution

EVOLUT I ON

Web 1.0Pushing out messages for TRANSACTIONWeb 2.0Inviting engagement and INTERACTION(That MAYcause transaction)

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There has been a shift in how we use media, and specifically the Internet. The ad age days focused on pushing messages out that caused people to make a transaction. Now the Internet is a social arena where media is used to invite people to interact with one another. Ultimately, we still want to cause people to make a transaction support a cause, be involved in their childs school, enroll in a program, buy something,etc., but the focus is on the engagement and the interaction so that the transaction is a natural outcome of the relationship.

Social Networking is.

using social media to

engage groups of people

associate with others in online communities

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Social Networking is AgelessPartiesConferences.Clubs.OrganizationsIn-Person...Face-to-face.Online chatsWebinars/WebcastsGroups on FB/LIFB/LI/Twitter.OnlineVirtual

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LegacyEvolving

Social Networking In Plain EnglishAbout Common Craft Common Craft is a small company that produces short and simple videos that cover complex subjects in Plain English."

CommonCraft10

Common Craft offers the fantastic videos at no cost for educational, not for profit generating use on YouTube, but they also sell them on their site for commercial use for training to consultants, schools, businesses, and other institutions. These videos are the best for simplifying complex concepts.

Listen Drive traffic Raise money Get info Share news Respond to problems Share ideasWhat can you do with Social Media?

Build credibility11

Perceived Benefits of social mediaInexpensive?Immediate?PervasiveHigh-impactLow barrier to entry?

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Purposes of Social Media in ECE?

MarketingPRCollaborating TrainingAdvocacyFundraisingEvents

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To help you make the public awareTo engage the public in policy issuesTo ensure you are reaching the public the way the public wants to be reached in the 21st centuryListen to your networks

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by mappamundi

Getting to the heart of the matterThe tools and application in ECE

WebsitesWeb 1.0, but the hub for and platformfor Web 2.0 interactivity15

We Are Building A Web Where The Default IsSocial Mark Zuckerberg, CEO Facebook

Websites are web 1.0, but have evolved to add some web 2.0 functionality. Now with the ability to add Facebook Like to web sites, it makes all sites social.

Webinars (Web Conferencing/Web Casts)

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Definition: Online seminar. A synchronous presentation by 1 3 presenters for many (more than 15) attendees via the internet.

Participants use their computers to view visuals and submit questions via chat. Audio is provided via speakers, headsets or on the phone. 16

Webinars (Web Conferencing/Web Casts)

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Collaboration # of attendeesPurposeOnline MeetingHighly interactive Multi-way communication2-20*RemoteBusiness meetings******Staff , client or board meetingWebinarLimited 2- way communication2-500Remote presentation******Conference session or trainingWebcast1-way communication2-ThousandsRemote broadcast of information to large audiences*****Keynote

For more information go to: http://www.esbyfs.com/webinars

Definition: Online seminar. A synchronous presentation by 1 3 presenters for many (more than 15) attendees via the internet.

Participants use their computers to view visuals and submit questions via chat. Audio is provided via speakers, headsets or on the phone. 17

Asynchronous eLearning

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Definition: Classes delivered via the Internet that can be taken at any time.

Blogs

CommonCraft19

Definition: A web log or virtual magazine that is written from a specific point of view (typically personal, but also organizational) that is updated frequently and allows comments from readers.

Blogs For ECE

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Case Study: Deborah J. Stewart: Teach Preschoolhttp://littlefingersplay.blogspot.com/

http://www.preschoolprofessional.blogspot.com/

Writing my blog was easy but getting readers was not so easy....

Deborah J. Stewart

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Blogs For ECECase Study: Deborah J. Stewart: Teach Preschool

Deborah J. Stewart

Blogs for ECE: A few great ECE Blogs22

Birth to Thrive Online: http://birthtothrive.thrivebyfivewa.org/ Early Ed Watch: http://earlyed.newamerica.net/blogmain Inside Pre-K: http://mspappas.preknow.org/ Lead from the Start http://circle-time.blogspot.com/ Early Stories http://earlystories.org/ Language Castle: http://languagecastle.com/wordpress Preschool MatttersToday: http://preschoolmatters.org/ Professor Elkinds Blog: http://www.justaskbaby.com/blogs/professor-elkind The Grass Stain Guru http://grassstainguru.com/ The Pica Perspective http://raepica.typepad.com/my_weblog/

Definition: A format for delivering web content as it is updated through RSS feeds. Subscribers read the feeds through RSS readers.

RSS (Really Simple Syndication)23

How to use RSS to follow updates on blogs and websites

Definition: A format for delivering web content as it is updated through RSS feeds. Subscribers read the feeds through RSS readers.

Online Donation Tools

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Portal Operated by NFG On Your WebsiteNetwork for Good Website

Definition: Software products designed to engage donors and make it easier for them to donate to their favorite causes. Accessed on portals or on the organizations site.

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Online Advocacy Tools

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* Capwiz* Convio* Blackbaud* Kintera

Definition: Software products designed to help engage supporters and make it easier for them to advocate for your organization and connect with legislators and media.

A Few Key Sites and ToolsClick here for a comprehensive list of social media sites on InstantShift.com

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For the purposes of todays conversation, we will focus on these tools. Explain each. Encourage participants to select one to start.

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Established 2004 > 400 million users worldwide US Users: 2007: 20 mil 2010: 103 mil 50% of users log on every dayCollege > High School > Everyone > BusinessFacebook StatsConsumer or Peer to Peer Networking

5 X

Facebook started as a service for college students. Soon, it expanded to high school. Parents began to take notice. Then everyone. And once there was popular interest, businesses joined so they could use it as a marketing tool. Now there is a revenue model. It was an evolution.

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Causes Groups Communities Pages Ads Like Button, Widgets, etc.FB for ECEGo where people already congregate!

EvolvingMurky!

Why use Facebook for ECE? People you want to reach are already there. Who is on Facebook? Parents, staff, prospective staff, peers, colleagues, and NOW businesses.

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Based around shared interests, activities When first developed: 1st ap allow sending info to members Info showed in feeds on users homepages

Didnt last long, because then cameFB for ECE: Groups

The first method of broadcasting information to members came with the development of groups. But that didnt last long, because then came.

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FB for ECE: Pages

Community pages Business pages

Theres a difference between personal and business profiles on Facebook. You can create a business page when you are logged in as yourself, but the business page is always attached to your profile. That can be a problem down the road. Once you set up a business page you cant change the owner. Its better to log out and start on the homepage and click the link at the bottom. That will make it an independent page.

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FB for ECE: Pages Community Pages: General topics, concepts or experiences

Official Pages: Businesses, brands, celebrities, or orgs

Facebook created over 6 million community pages using Wikipedia as the source (among others.) But people can create a community page, too. Once the page gets to a yet to be determined pages, the control of the page goes to the users.Business pages must be set up by authorized representatives. Functionality is essentially the same.

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Groups Vs. Pageshttp://emediavitals.com/blog/8/facebook-groups-vs-fan-pages-which-should-you-use

eMediaVitals.com


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Any user can: create a cause for any 501(c)(3) org recruit their friends ask for donations raise awareness for issues update people who joinFB for ECE: Causes


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Play: 5 Facebook Tips with Randi Zuckerberg

Randi works on marketing, politics, current events & non-profits for Facebook. She is also a television spokeswoman for Facebook.

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4ECE: Good Examples

National: NAEYC Local CCR&R: Child Care Resource Center, Ohio Child Care Centers: MCCA ECE Publisher: InvestiGator Club: Judi Coffey Consultant/Teacher: Teach Preschool 2 Consultant: Teach Preschool College: Erikson Institute

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FB for ECECase Study: InvestiGator Club: Judi Coffey

Ads, growth, purpose, how it has helped your business, how you are helping the field

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YouTube for ECECase Study: InvestiGator Club: Judi Coffey

http://www.youtube.com/user/InvestiGatorClub

Ads, growth, purpose, how it has helped your business, how you are helping the field

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Privacy

Nothing is private on the Internet

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LinkedIn Stats

Established in 2002 > 70 mil members - 200 countries. members in the US Very focused development Free and paid memberships

Business to business networking

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LinkedIn for ECE Personal Professional Profiles Business Profiles Groups Questions and Answers Status updates

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LinkedIn for ECE

A fabulous contact file that connects people to other people and info

Jobs Business connections Partnerships Funders/Donors Advocates

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LinkedIn

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Personal Profiles Like a resume, but better New partnerships, collaborations Perfect for consultants Recommendations Recruiting/Job hunting

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Homepage Overview

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Groups

How can groups help with advocacy or fundraising? How about outreach?

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Business ProfilesA simple snapshot of your organization

* Employees on LI * News * Key Stats * Follow/Unfollow

Great for recruiting and business intelligence. Draws information from personal profiles for employment information

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To Love LinkedInYou must follow Jason Alba

http://imonlinkedinnowwhat.com/

Great for recruiting and business intelligence. Draws information from personal profiles for employment information

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by mappamundi

Getting to the heart of the matterBest Practice

Your Organizations ImageSocial Media Policy comes FIRST49

Cant control the message Would you say it on TV? Digital legacy Nothing is private Deleting doesnt delete

Best Practice

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AUTHENTICConversation

Fresh Relevant Open Meaningful 2-way Personal Interesting Audience-centric Inclusive

Best Practice: Participate Once you start, you cannot stop Always respondShare Be grateful Show your orgs personality 51

The Most Important Tips Of All

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Behave like you are interacting with Grandma!

If you wouldnt say it on TV, dont say it on the Internet!

Craft your comments and content as if directed to the most important person you knowBe respectful, honest, and transparent like you are talking to your Grandmother. Would you say it to Grandman? Would you say it on TV? If not, dont say it.

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by mappamundi

Getting to the heart of the matterHow to manage the overload

Social Media Adoption54

6 Steps of Social Media Adoption123456EducationObservationBroadcastParticipateRelationshipsCollaboration

Mind shift 2:1 way to 2 way communication

Mind shift 3:Taking value to sharing value

Mind shift 1:Learning to planning

Where are you on this scale? Who is at 5 or 6? How did you get there?Mindshift 1 = from one way communication to 2 wayMindshift 2 = From taking value to sharing value

Concept: Beth KanterStart here

Listen

ParticipateShare your story

Generate Buzz

Build Community

5 Steps of Online Engagement55

Social networking takes an investment of time. Who will do it in your organization? It is an ongoing task that must be nurtured every day or at least several times a week.The more you invest time the more buzz you generate and the deeper the relationship with your community.

Resource Allocationfrom Social Media Time Management: Resource Allocation, by Amber Naslund

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Who will manage your social media outreach?

Break it down one step at a time!Overwhelmed?57

Make a planOne site or activity at a timeDont expect immediate results.

Extend Your Learning! Download handouts and get links:http://ESbyFS.com/web20ece Social Media for Newbies:http://www.esbyfs.com/socialmediaresources Twitter: #web20eceSign up for the ECE social media directory:http://www.surveymonkey.com/s/C7WR8HZ See the ECE social media directory:http://www.esbyfs.com/socialece Join Internet4ECE: http://ow.ly/1TAo8

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Connect with me! My site: www.ESbyFS.comPersonal Twitter: http://Twitter.com/FSSimonEngagement Strategies Twitter: http://Twitter.com/EngageStratLinkedIn: http://www.LinkedIn.com/in/FranSimonEmail: [email protected]

Questions? Evaluation! Door Prize60