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PRESENTADO POR: MÓNICA BALLESTEROS MARÍA ESTHER VILLA LAURA VARGAS YESICA SÁNCHEZ

Super tiendas olimpica

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Page 1: Super tiendas olimpica

PRESENTADO POR:

MÓNICA BALLESTEROS

MARÍA ESTHER VILLA

LAURA VARGAS

YESICA SÁNCHEZ

Page 2: Super tiendas olimpica

OLYMPIC SUPERSTORES

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HORIZONTAL EXHIBITION

The AXE productis distributed in an

accessible and customer view, with

offerings that allow you to have

greater sales.

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VERTICAL EXHIBITION

In this type of display we can see how the products occupy an entire shelf gondola from first to last in a way that the customer takes the product without problem.

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EXHIBITION IN GONDOLAS

There are used differentshelves in order to draw customers' attention and provoke action and shopping for products to have a better output.

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COLD ZONE

They are different places where they are located cold products such as meat, dairy. Where there is little movement and lighting.

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HOT ZONE

It is located in the

center of setting

remote from the

cold zones

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• The implementation on a mesh is to strategically place the families within a particular category of products, depending on the rotation and / or notoriety of the items that comprise it, to "drive" the direction of flow of customers to ends or colder areas implantation.

IMPLANTATION IN A MESH

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IMPLANTATION CRUSADE

The cross-presentation is a joint implementation of products in different sections or categories of products that complement each other in the way that consumers are used or consumed.

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MATERIAL POP

The material POP (Point of Purchase) is a category of marketing that uses advertising placed at points of sale.This is done to encourage purchase.

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PLANE AND ILUMINATIÓN

Olympic superstore is considered as a supermarket.

We note that in cold areas there is less light in hot areas, overall the place is a very good lighting.

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IMPLANTATIÓN VRAC

• This is where we offer the promotion of several products in which one is the complement of another.