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By

Eve Namuju

SUCCESSFUL VIDEO MARKETING: KEY TECHNIQUES AND STRATEGIES

Are you looking for a way to promote your products and services past the text mediums that social media currently represent? If so, then video marketing is the next step you should try. Whether you have a company or just in business for yourself this is the way to go. There are 100 million people viewing videos every day, and on average every person watches about 32 videos a month.

Now, if we get down to the numbers, 50% of those people are watching business related videos and out of that number 65% end up visiting the marketers website according to an article in Forbes. If you do the math that’s a lot of videos being watched. This is a great time to jump onto the wagon and join the wave of free advertising. Your marketing video gives you a chance to put a real face to the product and lets you present yourself to your audience in a way that no other online medium does. To learn how to get started

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or even just to get better at video marketing, keep reading.

A FEW TECHNIQUES AND STRATEGIES TO GET STARTED IN VIDEO MARKETING.

TELL YOUR STORY

You have a small window of time to get attention from viewers. The first 10 to 15 seconds of each video should be the strongest. Start off with a unique or interesting point to grab their attention. Even though you are trying to market a business, it is a good idea to get a little personal with your video delivery. This means that it is okay to share personal stories that may help you connect with others.

Make sure you stay professional, since being otherwise may cause you to lose viewers. Tell your story, people love knowing your background, your struggles and how you got to where you are now. Share with the experience you’ve had on your journey to success, but only after having success.

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HOLD PROMOTIONAL CONTESTS FOR YOUR AUDIENCE

People love competition, which is why holding a video contest is such a great marketing strategy. Ask viewers to create their own videos and then have everyone vote on them. This will help drive viewers to your site and energize them by giving them a chance to win something.

MAKE YOUR VIDEOS ENTERTAINING.

Videos which are unpredictable work. If you can do something in your video which is surprising and yet not cheesy or lame, you'll catch your viewer and they'll share the video with family and friends. Go with cute, shocking or funny and avoid gory or juvenile humor as much as possible.

Keep in mind that some people surf the Internet using large screen televisions for their monitors. YouTube accepts large video files now. So, do not turn your nose up at high-definition content. Someone looking at your content on a fifty inch

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plasma will not buy from you if they just see pixels.

LEVERAGE SOCIAL MEDIA

Try not to limit yourself to only posting videos on YouTube. Your home website should enable you to embed a video into your page. Having a video on your actual website will help to engage viewers. You can also post videos to social sites such as Facebook so make sure that you cover all of your bases.

Make sure to mention your other social links within your video. Someone who sees you on a video sharing site may not know you have a presence on social media too. By promoting alternative sites, you are capable of driving business up for their services and vise-versa. Increase the number of visitors to your video websites by including links in your social media messages.

INTERACT WITH YOUR VIEWERS.

You can do this on YouTube by enabling comments. You should go through your

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comments regularly and answer to questions or simply thank users for their feedback. Do not hesitate to delete negative comments so users feel comfortable about sharing their opinion. You should also pay attention to any video posted as a response to yours and perhaps feature it if it is relevant to your topic.

UTILIZE YOUR TIME EFFICIENTLY

As you create and edit your marketing videos, pace yourself and do not focus exclusively on minor production details. In most cases, it's not the technical brilliance of the clip that achieves the desired results. Even big companies, such as Dell, have struck gold using simple demos produced by individual employees.

If you have a brick and mortar store, don't think online videos can't work to promote your business. They can, and do. Start with a video tour of your shop, introducing yourself and showcasing your best products and services. Done correctly, video marketing can help personalize your business and reach new

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customers. So, turn on that camera and show the world why they should trade at your shop.

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WHO ON YOUR TEAM IS THE MOST MOTIVATING?

Who is the best speaker? This is the person to put on camera on behalf of your company. You don't have to have the CEO or a sales person reading the sales pitch, instead focus on the person who will do the best job of selling your firm or products. Video marketing is a great way to give customers an idea of what your products look like before they order these items.

You should create some videos in which you demonstrate your products. Show the different functions, test the products in extreme situations and do a lot of close ups. If you don’t have anyone motivating do it yourself, with practice, you will keep getting better at your presentations.

DON’T FORGET SEARCH ENGINE OPTIMIZATION (SEO)

Help potential customers find your videos by using strong keywords. If you have a YouTube

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channel, you should take the time to write descriptions for all your videos and share links to your main site. Choose strong keyword's potential customers are likely to use when they look up videos on topics related to your products.

BUILD RAPPORT WITH YOUR AUDIENCE.

Make sure that you build up a relationship with your audience. You can interact with viewers through the comments section. Ask them for their opinions and invite them to leave any suggestions that they might have. People like to know that their opinion really does count, and that you really are listening because it makes you more real to them.

BE CONSISTENT WITH POSTING YOUR VIDEOS.

Make sure you are posting videos on a regular, consistent basis. This requires that you put in the work and actually post numerous videos. Although your videos shouldn't be terrible quality, you should not worry so much about the quality that you are neglecting to post any videos at all. You can't expect to have results in your video marketing campaign without many videos.

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Publish videos on a regular basis if you want to hold the interest of your users. If people are interested in you but you have not been showing them anything new, they may become bored with you quickly. While you do not want to overwhelm them with too many videos, you should try making them at least two or three a week.

The first thing you have to do with video marketing is to give it a try. The more you experiment, the better your outcomes will become. Try everything which comes to mind and then figure out what works and what doesn't. This is the best way to make video marketing successful.

This article has given you a number of suggestions about video marketing. You might use them to get started. You might even be video marketing already and just needing some pointers on how to get better. In either case, the ideas presented here should make this marketing opportunity help you promote your cause.

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PS: If you’re interested in getting your business across through video marketing, try the Empower Network video hosting services, be part of our new ENV2 which will take marketing and blogging to a whole new level. Don’t let this wave leave you behind. Check it and see what everyone is talking about. It’s just $25 to get started, it’s the same as a trip to the movies and popcorn.

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