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a compression between the strategies which are used in the insurance industry
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Comparison of strategies used in the insurance
industry
Sri Lanka Insurance Corporation Limited
Janashakthi Insurance PLC
HNB Assurance PLC
Sri Lanka Insurance Corporation Limited The largest state-owned insurer
Insurance Premium Payments through Dialog eZ Cash
Motor Plus Loyalty Rewards
Life Decentralization Process
Speedy Motor Claims Settlements
Janashakthi Insurance Launched a first in the market – the “Full Option
Locator”
SMS alerts sent to customers by Janashakthi
Upgraded all IT infrastructure to handle bigger volumes
“Full Option Rewards”
HNB AssuranceImprove the productivity of branches and the field force
Brand awareness through field promotions, advertising via
print and electronic media
Number of new premium collection centers were added
New SMS based services
New Web Site with trilingual capability
and many more customer-centric features
SLIC JI HNBA
24.9
11.6
3.3
19.7
5.44
Key Financials
Market Share by Premiunm Non-life(%)
Market Share by Premiunm Life(%)
SLIC JI HNBA
120
157
TOTAL ASSETS(LKRbn)
Market Share by Premium Life(%)