GUIDING SMALL BUSINESSES WITH THEIR DATA

All content is proprietary and confidential.

Advancing SMB Marketing Automation with Deep Data and Mobile-first Engagement

Nurture SMBs to digital marketing success

Start with a very low COA.

Watching brings knowledge and confidence.

Businesses observe and absorb the importance of social, and see first-hand what it takes to succeed.

Perch nurtures SMBs into informed buyers of digital marketing services.

120K Perch SMBs, aggregating data for 450K

Guide with Performance Data

Content marketing/MA is not sufficient to move the needle with SMB lead nurturing.

Performance and Business Activity Data provide unique triggers for progressing users into digital marketing tools and services.

Competitor and Best Performer data drives pressure to act.

11x/mo SMB activity and performance usage create the trigger points.

Mobile-first SMB Nurturing

Onboard Perch users into social watching/learning AND performance advice.

Calibrate each new user via free performance tools, with actionable partner solutions.

Place performance assessment into weekly Performance Reports, and alongside live activity data and notifications.

New Perch eBook

An Example: Review Quality and Quantity

Vast majority of SMBs have a social proof problem• 89% of total have < 5 reviews• “Engaged Socials” cohort: 54%

3% of the activity content drives over 11% of content engagement in Perch

If you don’t have effective social proof, ad spend will underperform

Nurture Users into Improvement

Self-Improvement

Content

GetFiveStars

Well-priced self-serve tool w/set-

up service

Customer Lobby

Full service, ideal for service

businesses

Main Street HubFull service

social management

Activity Data +

Notifications

Continual Performance

Assess/Inform

Unique Live Tool

Experiments

WHAT THE DATA IS TELLING US.

The First Things First Imperative is Overwhelming

Social Proof Quantity &

Quality

Presence Completeness

[+ Impact]

Mobile Readiness

Digital Progress Framework

A Better Foundation

It may not be sexy to sell foundational SMB services.

But when I do…

I create informed buyers with a better foundation for success.