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There Is Always a Plan Bprovide solutions for a better business development with environmental analysis approach
MILAGRO Indonesian IT company
established in 2010
Milagro has a big vision support the implementation of national e-
economy by providing IT solution on banking and other financial sectors.
Products and Services of Milagro Loan Originating System (LOS)
for Micro Bankingis a web-based application to supportBank and Multifinance in managing the Credit Approval Process.
Regional Income Management This service is provided by Milagro in collaboration with local government-owned bank that supports local government in administering and managing regional taxes income.
CHALLENGE AHEAD
Innovate
Or
Die
from competitors
or customers.
We need Plan B
PROBLEM STRUCTURING
IDR 100 billionnext five years
Competitors Customers
Organization structure
Small software houses come
Price competition
Customersknowledge
Customers need
One managerall solutions
Non marketing division
Milagro’s situationthey need to change a creative idea for long-term innovation
you need to focus on face of the enemyin front of you
Indonesia is an attractive market for IT industryIn 2014, Indonesia has rapid growth in IT spending by 15% per year. Indonesia is ranked as the top spender in the IT sector in South-East Asia and also being ranked 19th globally (International Data Corporation)
HOW to increase Milagro marketability?
1
focus on government projects
how many cities in each province in Indonesia
if a city just issued 1 billion each month for their IT budget, how much will be in getting from one province project
SINGLE PRODUCT-SINGLE SEGMEN
PRO
DUCT
SEGMENT
+
A POSITIONING STRATEGY WITH A RELIABLE PRODUCT THAT HAS PSYCHOLOGICAL VALUE AND PRIDE
SurabayaBogor Bogor Yogyakarta CimahiDenpasar Sleman Lamongan Banyumas Banyuasin
Kutai
Banda Aceh
BalikpapanSukabumi
Bukit Tinggi
Makasar BanyuwangiAgam Gresik
BandungBantul
Source: Indonesia Digital Society Award 2014Marketeers magz, June 2014 edtion
Potential City Target
BLUE OCEAN STRATEGY
By Pass Attack
Frontal Attack
Mar
ket L
eade
r
Mar
ket C
halle
nge
Flanking Attack
market competition can be solved with a flanking attack strategy through territory that is less monitored by market leaderby the fact that the government is intensively in the development of remote areas, this makes a great opportunity for MIlagro to cooperateWith the government
2
Customers Relationship Managementwhen a MIlagro is able to develop information technology systems for customers the most important thing is to provide integrated services to control and bind the customers
Maintenance
Back up data
Upgrade System
every Milagro services that provide dependencyeffects for customers
3
every services give depending effect to every consumers
this is such an iphone phenomenon
Milagro control the customers by system that customers should or have to control.
Recommended Productstax program for ecommerce4
• create standards for e-commerce business through tax census so e commerce consumer will be more selective and make e-commerce business be their standards
tax program for ecommerce
it is time to fix the company's internal structure
Not Like This
5
Its should be like this one
the wrong thing happen to milagro when a manager has to run all business processesthey need engineering and business analysis
Marketing
CEO
Corporate secertary
Research and development
Financial Operation Human Resource
• Strategy and Planning
• System Analyst
• Programmer• Application
developer
• Help Desk• Security
Specialist• Network
Specialist• Security
Specialist• System• Administato
r
• After Sales service
• Promotion product
• Marketing strategy
• Cuatomer relation
• Publication• Sales
projection
• Controller • Book
keeper• treasurer
• Recruitment• Training and
development• Managing
employee
Job Stress
Career Development
dissatisfactionTURN OVER
Big problem Human Resource in IT Company is turn over employee. employees can take
another company, with a higher salary. turnover should not be more than 10% per year.
Human Resource IT Problem?
Fnancial and non financial reward Career Path Career
Development
Good communicationDivison of work
solution
• Goverment• E-commerce• Tecnology
Company• Ministry of
Education
• Faster Application Processing
• Improved Document Management & Archiving
• Consistent Quality of Credit Approval
• Integration with Mobile Device (Smart Phone & Tablet)
• Integration with SID and other Black List Reports.
• Real-time Application Status Trackin
• Software development
• Network• Hardware
• 24/7 monitoring
• Single point contact
• Unlimited support
• Liaise with vendors
• Server IT• Financia e-
commerce
• Global provider information management
• Network platform
• Sofwere development service
• Web hosting• Maintenance• Upgrade server
Software development• IT solution• Network solution• Special contact wit goverment
Plan BMilagro indonesia
SWOT analysisMilagro
Strength• strong positioning• coverage in remote areas• bind the consumers
Weakness• expensive price• lack of engineers• limited consumer
knowledge
Threats• software industry• old rivals• environmental changes
Opportunities• technological development• government program• niche markets
• cooperate with the government in the
development of information
technology in remote areas
• create a barrier to entry and develop
innovative products
• add engineers to manage unexploited
niche market and support in providing
knowledge about technology
• competitor benchmarking system
which has been successfully
How to get IDR 100 Billion
Product Volume Unit Price sales per month sales per year
government cooperation 3 Unit Rp 500.000.000,00 Rp 1.500.000.000
Rp 18.000.000.000
acceptance of e-commerce cooperation 60 Unit Rp 125.000 Rp
7.500.000 Rp
90.000.000 maintenance 10 Unit Rp 10.000.000 Rp
100.000.000 Rp
1.200.000.000 e-commerce software 30 Unit Rp 1.500.000 Rp
45.000.000 Rp
540.000.000
TOTAL 103 Rp 1.652.500.000
Rp 19.830.000.000
DESCRIPTIONYear
2015 2016 2017 2018 2019
Acceptance 90% 95% 100% 105% 110%
total Revenue Rp19.830.000.000 Rp 20.821.500.000
Rp 21.862.575.000
Rp 22.955.703.750
Rp 24.103.488.938
Expenditure Variable costs Rp 66.720.000 Rp
70.056.000 Rp
73.558.800 Rp
77.236.740 Rp
81.098.577 Fixed Cost Rp 38.799.996 Rp
40.739.996 Rp
42.776.996 Rp
44.915.845 Rp
47.161.638 Depreciation Rp 1.220.000 Rp
1.281.000 Rp 1.345.050
Rp 1.412.303
Rp 1.482.918
Cost Marketing Rp 9.000.000 Rp 9.450.000
Rp 9.922.500
Rp 10.418.625
Rp 10.939.556
Total Expenditure Rp 115.739.996 Rp
121.526.996 Rp
127.603.346 Rp
133.983.513 Rp
140.682.689 R / L Before Tax Rp19.714.260.004 Rp
20.699.973.004 Rp
21.734.971.654 Rp
22.821.720.237 Rp
23.962.806.249 Tax (10%) Rp 1.971.426.000 Rp
2.069.997.300 Rp
2.173.497.165 Rp
2.282.172.024 Rp
2.396.280.625 Profit After Tax Rp17.742.834.004 Rp
18.629.975.704 Rp
19.561.474.489 Rp
20.539.548.213 Rp
21.566.525.624
Net Profit Rp 98.040.358.034
PROBLEM STRUCTURING
IDR 100 billionOn five years
Special contractCustomers relationship
Organization structure
Govermentcooperate
Developt remoteareas
maintenance
Upgrade technology
Skillimprovement
marketing division
Milagro’s for long-term innovation
There Is Always a Plan BAbout Us
we are a group of young people with dreams of becoming a part of the Indonesian nation's progress.empowering environment wisely and continue to forge ourselves into independence.with this opportunity we would like to further develop our capabilities
Achmada PutraOwner konveksisablon.com
Ratna VitadianiOwner wemadebypassion.com
Galih AriprayugoOwner Badik Nusantara Ticketing and Tours
Plan B