LKCS

Our Platform

• LKCS can prepare your statements in just about any format or layout imaginable.

• When LKCS begins programming you will be asked to let us know of any specific formatting options, styles or statement elements that you would like to incorporate.

Statement Reformatting

• Ability to modify the statement layout to make statements easier to read and understand– Fonts– Account Headings– Graphics– Data Alignment / Columns– Data Suppression– Data Merging

Which Candidate Would You Choose?

Flexible Statement Design

Other StatementsDaily Notices Credit Card Statements

Win with Statement Marketing

• What is Transpromo Statement Marketing?

– Transpromo is a compound expression formed from the words "transaction" and "promotional".

– By adding relevant messages, you can piggyback targeted promotions and advertising onto existing transaction-related documents, such as statements.

– Transpromotional documents combine and data mining and business intelligence technology with variable data printing.

• TAKE ADVANTAGE OF “FREE” POSTAGE!

– Include targeted advertising with your statements

Transpromo Options

• Statement Ads/Onserts– LKCS print ads directly on your statements for pennies.

– Ads sent to all members OR we can target specific groups of members to receive one or more of these messages.

– You are no longer limited to short, text-only messages. Include graphics, logos, fonts, photos, etc. Even personalize the ads.

– Same technology enables loan payment coupons, rate grids, regulatory notices, etc. to be delivered on your statements.

– Design the ads yourself, select concepts from our online catalog, or have LKCS custom-design ads just for you.

Statement Onserts

More Transpromo

• Statement Letters– Include personalized direct mail

letters as the first page of your account statements. NO EXTRA POSTAGE!

– According to the DMA, personalized letters remain as the most effective direct mail method.

– Use for pre-approvals, referral campaigns, skip-a-pay, investment relationships, welcome new members, etc.

Statement Letters

• Pre-Screen Loan Campaigns

Campaigns Gain the Advantage

• All of the above examples were intended to support one promotion for one month.

• How else could you utilize transpromo statement marketing?

• Consider developing ongoing statement-based marketing campaigns

• The advantages:– “Set it and forget it” (at least for a few months)– Take advantage of special opportunities– True one-to-one marketing

Transpromo Statement Campaigns

• Potential Candidates:

– New Members

– Loan Payoff Thank You’s

– Auto Loan Recapture

– Birthday Messages

– Loan Payment Coupons

– Insurance / Mortgage /Investments

– Business Accounts

– New Mergers / Branch Acquisitions

– New SEGs

– Take Advantage of Cross-Sell Opportunities

Ongoing Campaign Examples

Matrix Statement Campaigns

• Series of statement onserts sent out over a period of months/quarters to cross-sell additional products and services to specific groups of account holders.

– Same concept as Matrix Mailings.

– Terrific solution for new account holders, mergers, new branch locations, new SEGs, expanded field of membership, etc.

– Ability to run multiple matrices at same time.

Matrix Ad Examples

Statement Marketing

• Selective Inserting– Take statement stuffers one step further.– Target which members receive certain inserts. Selectively

insert brochures, flyers and newsletters by criteria you select such as:

• Account relationships• Account balances• Account activity• Geography• ANY other conditions identifiable in your statement data• ANY other conditions identifiable in a separate control file.

Statement Marketing (continued)

• Envelope Backprinting– Try to open an envelope without seeing the back side.

– The back of the envelope is a billboard. Use this space.

– INEXPENSIVE – LKCS charges just over 1 cent per envelope

– Choose from our stock designs each quarter, have LKCS custom-design an ad for you, or supply your own unique ad.

New Ideas from LKCS Every Quarter

E-Statements Pull Ahead

• Clearly the future for majority of account statements

• Including statement marketing is just as important

All transpromo techniques can be incorporated into LKCS’ e-statements

Onserts On the E-Statement

• Statement Ads/Onserts

Inserts Delivered with E-Statements

• Banner Ads– Link to web pages or PDFs

– Appear for all account holders or selectively

– NEW FEATURE

• Each banner ad is flagged until the user clicks on it

E-Mail Notification

• Custom E-Statement E-Mail Notification

Color Doesn’t Cost More

And the winner is… YOU!

• Our promise:

LKCS will not be another vendor you love to hate.

• 98% customer satisfaction in last survey

• Call or e-mail and you will get a response; best communication in the industry

• Fast answers and issue resolution

• We really do go the extra mile; no request is unreasonable

• We make our clients look good!

THANK YOU!

• Questions/CommentsSid Haas

Vice President of Business DevelopmentDirect 815-220-3904sid.haas@lk-cs.com