Prepared by Daniel Chang

Starting A Business

Manifestation of Dream

Foolish

Why – start a biz?

Personal

Goal

Changes

In Life

Take

Action

Leverage

On Your

Talent

Engage

People

Get The Result

(Money)

What is your passion?

Business Plan VS Business Model

Business Model

A business model describes the rationale of how an organization creates, delivers, and captures value[1] - economic, social, or other forms of value.

It gives a complete picture of an organization from high-level perspective.

Business Plan

A business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals.

Executive

Summary

Company

Description

Product

Services Marketing Strategy

Operation

Plan

Management

Team

Personnel

Plan

Financial

Projection

Supporting

Document

Business Plan Anatomy

Executive Summary Why

should I pay

attention?

What are you

offering?

Who are your

market?

How do you make money?

How much investment

require?

Company Description

What is the name?

Why this venture is created?

Who is behind?

Vision + Mission

USP + Brand

Product or Services Offering P

robl

em

Solves what customer problem? So

luti

on

Why your ideas is better, cheaper or more innovative?

Ado

ptio

n How would the customer adopt your offering? U

niqu

enes

s What technology, pattern & process that make it attractive?

Marketing Strategy

Customer

Marketing Program

Marketing

Approach

Market

Scenario + Competition

Operation Plan

• Organization Design Manpower Plan Value Chain Partner

Org.

• IT & Business Intelligence Performance Management Quality Management CRM (R.I.C.E)

System • Management Process

Marketing Process Sales Process Procurement Process

Process • Office • Plant • Branch • Office Automation

Location

Management Team

CEO

Director of Marketing/Sales

Director of Operations

Director of

Finance HR Director

Strategic

Planning

Personnel Plan

Policies

Rules & Regulation

Human Capital

Development

Performance

KPI

Reward

People

Jobs Description

Remuneration

Financial Projection

1 year to 5 years duration

Start-Up Capital

Balance Sheet

Break-Even

Analysis

Income Statement Cashflow

Supporting Document

Legal Documents

change

When are you going to take the ACTION!!!