SPM Case Study

©2012 Marketing CoPilot Inc. All rights reserved.

SPM Learning.com

Case StudyFind Customers. Keep Customers.

132% Web Traffic increase103% Increase Page Views4-6 Monthly Leads from the site


What they are saying

- FIRSTNAME LASTNAME, SPM Learning

“Our online presence was completely misaligned with our business model. It didn’t reflect our target customer’s needs and interests and it certainly didn’t position us as experts in

our industry. We knew we needed to take a bold step forward and leverage our website to help us find customers

and keep customers.”


About SPM Learning

SPM Learning delivers leadership training solutions to execute strategy effectively and transform today’s managers into tomorrow’s leaders; leaders who drive business results through inspirational leadership, managing innovation, strategic thinking and creative problem solving. SPM Learning’s leadership development programs result in transformational leadership that supports an organization’s strategic vision. SPM Learning had been relying on a static, outdated and very limited website. The company’s customer base had changed and this shift was not reflected in their online strategy (or lack thereof). Their online traction was limited and they needed an integrated solution that could address their complex needs.

The Problem


No differentiation. No client engagement.SPM Learning functions in a highly competitive marketplace and the executive team recognized that to differentiate and engage prospective clients, they needed to reconsider their online presence so that it would:

Articulate a clear and meaningful value proposition Integrate a lead generation mechanism Include content that would engage their target customer Drive traffic and rank competitively in search engine

After surveying other marketing firms, SPM Learning came to recognize that only Marketing CoPilot could provide actionable strategy, build a functional and well-designed online presence, and deliver measurable results.

The Solution


Focus Shifted

Marketing CoPilot undertook a comprehensive analysis of SPM’s existing online presence relative to their business goals and objectives. The buying process was mapped, the company’s unique value proposition was articulated and they then transformed this information into online content that would resonate with the SPM’s target client. The focus was shifted from “Leadership Training” to “Leadership Solutions” and SPM’s online presence made clear how they can solve management problems.


The Goals

• Rebrand SPM Learning to leverage the new focus and reflect customer needs & interests

• Increase web traffic • Build an online conversion tool• Share meaningful content


The Results

132% Traffic increaseReduced Bounce Rate4-6 Monthly Leads from the site


Since deployment

Since deploying Marketing CoPilot’s online presence and strategy:• Unique visits to the site have increased

by 132%• Unique page views have increased

by 103%• The website is generating approximately

4-6 leads each month


What we say

Marie Wiese, President & Founder, Marketing CoPilot

“We were very pleased with SPM’s results, but we really see ourselves as partners in this process; we care about our clients’ ongoing success. So month after month, even post launch, we continue to measure, tweak and enhance the online presence to drive the best results possible.”

Before Marketing CoPilot…


SPM Learning Web presence was…

Disjointed & outdated website

Poor differentiation

Static, weak content


After Marketing CoPilot


SPM Learning Finds Customers & Keeps Customers because…

Traffic is increased dramatically

The website is aligned with corporate goals

Online presence is generating leads


416.436.7931marketingcopilot.com

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SPM Case Study