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plitzee, a social purchasing platform, is helping transform how groups pool money online. The mission of the company is to make group online purchasing become commonplace with an outcome of people giving and receiving what they want and feeling good after doing it. Splitzee is an angel-funded company with numerous users and partners, including a $300M online retailer. You can find our platform and group buying widget on any retail website, and can visit us in Boston or online at www.splitzee.com. Splitzee has made a huge technical advancement that changes the way we are able to integrate with commerce partners. We designed the Splitzee B2B platform so that any size online retailer can implement our solution by simple adding two lines of code to anywhere on their website. This simple code then allows the partner to make decisions about product placement, when and where is will show up, and how it will look all from our partner portal… not from within the code of their own site. It puts the decision on whether to integrate in in the hands of the marketing team, not the tech team. Making it this easy eliminates the typical cycle and barriers of a typical enterprise integration. With no cost or time to integrate, we have had a lot of success getting partners to say they are willing to give it a try. We have been active online at www.splitzee.com for 12 months and have about 10k users. We have spent next to nothing on marketing but used our time to find market segments and refine our internal payment and customer management model. In that time we have shown a loyal customer, who gets on average 10 contributions and collections an average of $550 per collection. We have also seen nice viral tendencies that I can run through you in detail. Gross revenue margin is about 6% of total dollars collected, but this is only expected to increase as we start giving the option to cash out with a retail partner product. We are currently looking for a total raise of $2.5M but are initially looking for 500k to get us through the next 3 quarters, significantly increase users base, salve for specific business metrics referenced in exec summary, and add on several new B2B partners. Splitzee Value Proposition – eCommerce Splitzee enables eCommerce retailers to increase sales by finding social buyers within their site -- These are users that are on their site, but don't have the cash in hand to convert to purchase. Example: A 15 year old kid is on a website looking for a birthday present. He sees a $600 video game system that he really wants but doesn’t have the cash to buy the product. He leaves the site and begins asking his family and friends to help him buy it. This is a real buyer that has been lost. If the kid eventually gets the game system, there is no guarantee that the system will be bought from the original retailer where he found it. Splitzee enables the retailer retain this buyer.
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Transforming the way people pool money.
OverviewDecember 2013
The problem: we all pool money
Group gifting
Registries, wish lists
Expense sharingShared meals,
group travel, events
Fundraising
Charities, scholarships, personal
needs,community projects
But the process sucks.
Chasing people down
Juggling cash and checks
Keeping track
Splitzee removes the suckfrom pooling money.
1 2 3
How Splitzee works
Create a‘Splitzee’
... online or from a mobile device
Invite friendsto contribute
... through your social network
Purchase from a Splitzee partner
... or cash out to your bank account
Splitzee offers different products for different kinds of money pooling
Website integrations
and APIsButtons and widgets
capturing group-purchasing demand on
retailer sites
Registry andwishlist servicesFreestanding services for gathering and monetizing
aspirational purchases
Customcampaigns
Customized web and mobile collectionsfor specific uses
Splitzee has a solution for all the ways we pool money today
Gifting Expense sharing
Fundraising
Registries, wish lists Shared meals, group travel, events
Charity, personal needs, scholarships
Online retail partnerships jumpstart Splitzee’s growth
With online retail partners
Viral/consumer-only
Time
Use
r /
colle
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nsa
ctio
n v
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me
Splitzee delivers new revenue to online retailers
New revenuefor onlineretailers
Retailerwebsite
integrations
Registry andwishlistservices
Customcampaigns
Grouppurchase
transactions
5%-25%of each sale
Commissionto Splitzee
Market PotentialOnline retail is a $252 billion market, growing 29% annually
Three online registry categories represent a $14 billion market
Source: MaRS Commons,referralcandy.com
Online retail
$252 billion
Online wedding registriesOnline baby giftsOnline group travel
$7 billion$4 billion$3 billion
What else is out there?
Online registries
$14 billion
Competition
Onlinecampaigns
Broad payment options
Product/purchase-oriented
‘Cash out to purchase’ options
Integrations with online
retailers
Group gifting
Expense sharing
Personal fundraising
Group purchasing platform
Partner promotions
Active referral marketing
Promotional and media partnerships
Banner advertising
Publicity
Consumer acquisition strategyYear 2Year 1
Online retailer referrals
Contributor conversion
Inbound and social media marketing
Pay-per-click and online marketing
Initial ProductDevelopment
Milestones
Fall
2012
Website
1.0Website
1.6
First
Retail partner
3Plug-inplatforms
1300Users
2500Users
December
2014December
2015
50Majorpartners
186kUsers
$6.5mProcessedfunds
250Majorpartners
460kUsers
$13mProcessedfunds
$100kProcessedfunds
Website
2.0ChromePlugin(Beta)
PartnerWidget(Beta)
December
2013
$200kProcessedfunds
8kUsers
December
2012
Retail Partner
Solicitation
$50kProcessedfunds
Team
Brad HartmanCEO
Camelot Capital,LucidIQ
Andrei OprisanCTO
Wayfair, Lycos
Michael SattlerCOO
Punchey, Cauzoom,Endurance International
Wendy SavageOperations
Liberty Mutual, Goodwin Procter
Luke PetersonFounder
First Republic Bank,Wells Fargo
“I’ve never seen a service like this.
It makes total sense and I will definitely be using it in the
future.”Customer Marchelle Lien, February 2013
