• On-demand full color printing for FDM 3-D printers

• Founded by two chemical engineers from UW-

Madison

• Awarded and recognized for their business idea:

– National Collegiate Inventors Competition Finals, D.C

Winners of the undergrad category

Business Model Canvas

Project Overview

Goal

Assist Spectrom in commercializing their product

Project Milestones• Quantify market segment by:

– Users: hobbyists vs. professionals (engineers)

– Sector/application: industrial, health etc.

• Research optimal first target market

• Give valuation advice in preparation of next round

of funding

Results

• Annual Growth Rate of 20.6% annually• Healthcare growth at 19.3%

Results• 2. Optimal first target market

Desktop consumers Partner up

• High volume usage• Filament+dyes

• Price not an issue• Consistency

Results

• 3. Valuation– Lacking metrics• Valuation up against competition

– True competition?– Valuation of color technology

– Not be afraid to probe the investor environment for reactions to their proposed valuation

– If low valuation, attempt to keep high ownership

Lessons Learned

• Continually changing work environment– Project deliverables, research methods

• The need for staying ahead of competition

• The importance of being willing to Pivot