Sourcing Internationally: Insights And Strategies

India Sourcing

SourceConFebruary 7-8 2013

Atlanta, GA

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sarangbrahme@gmail.comsarang.brahme@capgemini.comTwitter: @sarangbrahmehttp://in.linkedin.com/in/sarangbrahmehttp://magicsourcer.wordpress.comhttp://capgeminijobs.wordpress.com

Sarang BrahmeSocial Recruiting & Sourcing Training LeadCapgemini IndiaCSPS Level-1

Recruitment / Workforce Landscape of India

Historically part of HR. Now moving into specialization

$4.14 Billion Industry

21% Increase in past 4 years

Division: Permanent, Contract & Other Recruitment Solutions

65% of population is below 35 years of age

Average Attrition – 27% (Q1-2012)

IT / I

TES

Teleco

mBFS

I

Aviation /

Hospita

lity

Real Est

ateFM

CG

Auto / Man

ufacturin

g0

5

10

15

20

25

30

35

Attrition Percentage

Sourcing Channels

Sources of Hires in India

30%

35%

15%

20%

Recruitment AgencyEmployee ReferralsCampusOthers

Evolution of Sourcing

HR Generalist

RPO Entry

Introduction of Boolean / Internet Passive

Focused Sourcing Teams

Social Recruiting Teams

Internet / Social Media

Boom

Talent War

Increase in demand for Direct Hiring

Large MNCs entered into

India

Corporate Companies with Sourcing Teams in India

Hiring Managers & Candidates

What do Hiring Managers expect?

Quick Turn-around

Low Hiring Cost

Talent Pipeline

Market Intelligence

Candidates with Unique

Flavor

Candidate’s behavior / expectations

Candidate Mobility

Aspirations and Growth Compensation

Job Change Frequency

Work-Life Balance

Flavors of India Sourcing

•Mostly end to end.

•Sourcing training needs

Recruitment / Sourcing Structure

•Walk-In Drives

•Mass-Mails

Volume Hiring

•Over 800k candidates pass-out

•Divide Tier-I / Tier-II Skill

Freshers Hiring

•Test / Assessment Centers

Quality Matters

•Real-time Hiring

•Staff Augmentation

Manpower Needs

•Industry / Domain Expertise

•Value Added Services

•Skill-Ready workforce

Recruitment Vendors

•IT/ITES, Retail, Telco & FMCG, Sales & Marketing – good for sourcing

•Healthcare, Manufacturing, Education, infra – sourcing is a challenge.

Industries

•Maturity in Applicant Tracking Systems

•Social Recruiting – still on the runway

Technology

•Candidate Scrutiny

•Sourcer Vs Recruiter Dilemma

•Candidate Database Management

•Candidate Engagement

Challenges

•Better control over quality and quantity of candidates

•Cost Savings

•Employer Branding

Sourcing Vision / Strategy

A Phenomena called Walk-In Drive

Sourcing Potli

Sourcing Potli

Candidate References

Employee Referrals

Job Portals

Internal Database

Social Networking

Googling

Newspaper Adverts

Job Portals

Googling in India IndiaUSA

India Sourcing Stats

56% says Naukri is the best job portal followed by Monster at 12%.

33% of companies has an in-build recruitment system.

54% think their ATS should be better to meet their changing needs.

35% submits 5 to 10 candidates whereas over 40% submits 10+ on daily basis.

50% says they need to submit 4 to 7 candidates to get one closure.

40% of recruiters mentions that their offer to joining ratio is 75% and less.

80% feels boolean is the best way of sourcing

82% thinks that having a separate “Sourcing” function works best!

Social RecruitingThe India Story

Social Networking

India Demographics on Social Media

Total Users 62 million 18 million 17 million

Global Position 3 2

Penetration of population 5.35% 1.52% 1.44%

Penetration of online population 68.33% 19.98% 20.93%

India Social Recruiting Stats

Over 60% says that they either have not tracked or not hired a candidate through Googling.

57% mentions they have hired through LinkedIn. FB comes second at 19%.

36% uses LinkedIn Recruiter account.

Over 50% says their company has a Facebook Page presence.

63% says LinkedIn is not a job portal .

54% says they will invest in social media in 2013.

39% says Social Media will help to improve employer branding.

Capgemini IndiaA Sourcing Case Study

Full Life Cycle Recruitment

Sourcing Scheduling Offer Management Joining

KPI

Partnership Approach

Pre-Sourcing Post-Sourcing

Overall Hires (Yearly) 1000 10000

Sourcers 2 150

Direct Hires 77% 90%+

Time To Hire 60 Days 45 Days

Global Sourcing 0 20

Leadership Hiring 0% 95%

Social Media Presence 0 110k+ followers (18k candidates)

Technology 3rd Party ATS Proprietary. 1 million candidates

Excellence - Sourcing CoE

Capgemini Recruitment Team Tops the chart

Top Internal Recruitment Teams in India Top Global Sourcers List – By Irina Shamaeva

Source: http://www.socialtalent.co/resources/?p=4580

• Medhavi Misra• Sarang Brahme

Key pointers to building international sourcing

engines

Educational / Economic Structure

Industry

Local Job Portals / Social Media

Sourcing Training

Employer Branding Proposition

Candidate Engagement Channels

Technology Landscape

Client Expectations

Local Hiring Challenges