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Social Media in Business
Getting Started on Facebook
www.Facebook.com
Registering
Security
Welcome...
Find Friends
Build your Profile (1)
Build your Profile (2)
Profile Pictures (1)
Profile Pictures (2)
Profile Pictures (3)
Account Confirmation
Editing your Profile (1)
Editing your Profile (2)
Pages vs Groups
• Pages “behave” like people:• Status updates are visible• Like functions are active
• Groups “behave” like groups!!• No status updates• Discussion and “wall” based• Can message all members simultaneously
(n.b not always a good thing!)
Creating a Group
Creating a Group
Create Group Details
Customising a Group
Building Group Membership
Building Group Content
Creating a Business Page
Selecting the Right Option
Creating your Page
Selecting Page Type & Name
Editing your Page
Finding your Page (1)
Finding your Page (2)
Finding your Page (3)
Maintaining your Page
Facebook marketing requires communicating, not advertising
Jeep treats facebook like another channel
Misses a chance to create a unique community
Victoria’s Secret also looks like an ad…
…..But the community is highly engaged
A little bit closer to home...
A little bit closer to home...
Recommendations
• Facebook marketing is about communicating, not advertising – so act appropriately
• Be a part of the Facebook experience– More like content than advertising
• Tap into the reasons why friends share – it’s funny, it’s entertaining, it’s informative
• Facebook is SOCIAL first and NETWORKING second – keep the mindset.
