Embed Size (px)
Citation preview
Social Networking for Sales
Sue Danbom
Director of Training | Professional SearchJuly 16, 2013
[email protected] 425-558-7700
What is
Web 2.0???
It’s all about…
InteractionEngagement
Why Jump On the Bandwagon?
• Find Clients• Clients find You• Build your reputation• Research prospects• Increase business• $0 cost
Why Is Social Networking Important?
Traditionalists
Generation Y
Generation X
Baby Boomers
42% 43% 5%10%
52% are “Digital Natives”
20104 Generations
Why Is Social Networking Important?
Traditionalists
Generation Z
Generation X
Baby Boomers
20% 22% 1%50%
77% are “Digital Natives”Generation Y
7%
2020 5 Generations
Using LinkedIn Tactically
Using LinkedIn Strategically
Your Social Presence
Why would they buy from you?
• Openness• Friendliness• Trust
What would attract clients to you?
Social Media Strategy
Remember 4 Things…
1. Be present2. Be real3. Be “sticky”4. Be careful
Why?
225 Million
*6 to mute and unmute
What Do You Want to Accomplish
I Want
Clients
Social Networking Strategy
Where’s your audience
Develop your profile
Develop your network
Communicate
Update
“Social” NetworkingThe LinkedIn “Cocktail Party”
Perfecting Your Profile
Welcoming
Client-Centric
Transparent
“The Bare Minimum” Profile
“The 100%” Profile
Methods of Prospecting
*Face-to-face and phone-to-phone are most effective.
Social Networking to Improve the OddsCold Calling vs. “Social Calling”*
Smiling and Dialing
100 Dials 10 Connects 1 Meeting
100 Dials 33 Connects 8 Meeting
“Social Calling”
8X
* Nigel Edelshain - http://sales2.com/
“Social Calling” vs. Cold Calling*
* Nigel Edelshain - http://sales2.com/
“Social Calling” uses social networking to…
Get past the gatekeeper
Gain client acceptance
Gain info about the client
Make the Connection
Connections
3rd LevelContact
2nd LevelContact1st Level
Connection
1st Level = Connections
1st LevelConnection
You can:•Message them for free•See Contact Info•View their Connections (Leads)•Can “Tag” them•Can Bulk Message them (50)
Connections = LinkedIn Groups
You can:•Reach niched interest groups•Message group members for free•Dialog with the group•Post jobs to the target audience•Increases your visibility•Join up to 50
Questions?
