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Social Networking for Events:Plans and Platforms
Sterling Raphael, NFi StudiosLindy Dreyer, SocialFishMaddie Grant, CAE, SocialFish
Today’s Session
1. Introduction/Recap of Part 1
2. Homebase vs. Outposts
3. Mobile
4. Homebase platform: MemberFuse at the SEMA Show
5. Where to start
Homebase vs. Outposts
Ecosystem
SURVEY: What platforms are you using for your
events? Facebook (Page / Community Page / Group / Event) LinkedIn (Group / Event) Twitter account specific to the show Private, branded social network Blog Other None…yet.
Outposts
...How do we find out where our audience is?
Outpost - Foursquare
Mobile
Homebase: Show Website
Today’s Session
1. Introduction/Recap of Part 1
2. Homebase vs. Outposts
3. Mobile
4. Homebase platform: MemberFuse at the SEMA Show
5. Where to start
Specialty Equipment Market Association
SEMA Before NFi Studios Partnership
• Old Technology
• Out-dated look and feel
• Hard-to-manage content
• Non-intuitive navigation
• Grandfathered, non-internet based AMS
SEMA Web Sites• Enjoy the Drive – Consumer enthusiast social media
aggregation site
• Show Matching – SEMA/AAPEX attendee match making site with agenda and event management
• MySEMA – 24/7 SEMA Community, powered by MemberFuse™
• SEMA.org – SEMA’s website powered by an integrated CMS solution
Enjoy the Drive• Bringing social media to
the largest expo
• Bring new technology to the industry
– Flickr
– YouTube
• Trending Topic
• Unique User Experience
Enjoy the Drive• Issues to overcome
– Need approval process
– Technology gap
– Entirely public site built on MemberFuse Platform
• Program Expansion
– Successful Inaugural Year
– Expanded to thousands of Consumer Enthusiasts
Show Matching
• Show Matching Welcome Screen
Show Matching
• Exhibitor Matches Screen
Show Matching• Buyers and exhibitors
matched based on product interest
• Attendees matched to events based on product interest
• Ability to update individual profile to improve matches to buyers
• Show itinerary planning
• Attendee messaging
Show Matching
• Show Matching 2009 Statistics
MySEMA Community
• Relevant Dashboard Experience
MySEMA Community
• Member Profiles
MySEMA Community
• MySEMA Version 2.0 – User Profile
Targeted Content
• Aggregated content from Community and CMS
• Matched to users by “MySEMA Interests”
Organic Organizational Management
• Members can update their own data• Primary contacts of companies can update
organizational data– Demographic information– Approve user registrations
• Targeted email blasts to unresponsive users– Help engage users into the system– Help membership collect newest data
• Registration– Allow employees of member companies to sign-up for
account
Pay for Content• Instant industry content as
a file download
• Revenue stream for industry content
• Content for Members– Free or reduced pricing
model
• Future of Pay for Content– Simple Event Registration
– Physical Content/Merchandise
Analyzing Metrics
• Community Reporting: What numbers are important?
• Google Analytics
• Server Traffic
SEMA & NFi Projects Roadmap
• Online Member Applications– Member Application & Renewal– Leveraging xWeb
• SEMA Show– Online Exhibitor Registration Leveraging xWeb– Show Matching (second year)
• Increased integrations with attendee registration
• Increased integration with exhibitor database using xWeb
• Enjoy the Drive (second year) – Separate Enthusiast Community– Enhanced integrations
Let’s answer some questions!
Over to you...
Lindy [email protected] @lindydreyer on Twitter
Maddie Grant, [email protected] @maddiegrant on Twitter
Sterling RaphaelNFi [email protected]@sterlingraphael on Twitter
