Social Media Strategy: The 12-Point Program for the Social Enterprise

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The webinar is a play on the 12-Step Programs out there, but seriously, weve found about a dozen elements that need to be considered in order to be effective in social media as an organization. In this webinar youll learn what you need to do to succeed with social media and when you need to do it. Youll also leave with a comprehensive understanding of the subject and how you improve your social media efforts tomorrow.

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1. Developing a Social Media Strategy That Makes Sense! 12 Steps to Social Media SuccessThe MarketingSavant Group www.marketingsavant.com888.989.7771dana@marketingsavant.com www.marketingsavant.comThe MarketingSavant Group 888.989.7771 2. For help with your Social Media Strategy,download our free Social Media StrategyWorkbook!Questions or comments?Tweet with me!@danavanDana VanDen HeuvelPresident, MarketingSavant www.marketingsavant.comThe MarketingSavant Group 888.989.7771 3. Upcoming Webinarswww.marketingsavant.com/webinarsWed, April 6, 2011 | 9:30 AM PST / 11:30 AM CST / 12:30PM EST60 Social Media Marketing & Promotion Ideas in 60 MinutesIn the 60 Social Media Marketing & Promotion Ideas in 60 Minutes webinar, well take asocial media lightning round approach and cover 6o real world promotional ideas that youcan use in social media. This webinar is really geared for just about anyone. B2B marketerswill find ideas, local retailers will find ideas, non-profits will walk away with something andeven government agencies might learn something about connecting with their communitiesthrough social media.Weve drawn examples from our own cases and clientsas well as examples from around the web and frombrands of all sizes and market segments.If youre looking for a real kick in the pants, youve gotto check out this webinar. Youd better sit down for thisone, as its going to go quick, but youre guaranteed toleave with at least a few ideas to make the hour wellworth your while! www.marketingsavant.comThe MarketingSavant Group 888.989.7771 4. Upcoming AMA CoursesVisit: www.marketingsavant.com/training-courses/ama-courses/ www.marketingsavant.comThe MarketingSavant Group 888.989.7771 5. A Word From Our SponsorMarketingSavant Services:On Site Corporate Social Media TrainingSocial Media & Marketing ServicesOutsourced Social MediaSM StrategyContent DevelopmentCoaching, guidance and good advice www.marketingsavant.comThe MarketingSavant Group 888.989.7771 6. AboutDana VanDen Heuvel Dana VanDen Heuvel is an award-winning marketing blogger, author of the American Marketing Associations Marketech Guide to Marketing Technology and the MySpace, YourSpace, TheirSpace Guide to Social Network Marketing and the creator of the AMAs TechnoMarketing training series. Dana is a widely recognized expert on blogging, podcasting, RSS, Internet communities and interactive marketing trends and best practices and speaks regularly on these topics at industry events. Dana founded BlogSavant, one of the nations first weblog and social media marketing consultancies and currently runs The MarketingSavant Group, a marketing technology consulting and training firm that helps marketers leverage emerging marketing technology to reach and keep customers. Learn more from Danas blog at www.marketingsavant.com.The MarketingSavant Group is a specialist company that focuses on transforming our clients into the preeminentthought leaders and trusted advisors in their industry. Through our thought leadership marketing approach anddeep experience in digital and social media marketing we do extraordinary work for B2B clients to move yourentire organization beyond the competitive realm and into the unique niche of industry thought leader. We focuson genuine organizational transformation through marketing, innovation, intellectual capital development and noton producing a campaign thats merely a quickly forgotten flavor-of-the-month tool.We formed MarketingSavant to work with ethical, intellectual, innovative and challenging clients in the Business-to-Business market sector. Our approach and our philosophy are to always put altruism before capitalism. We dowell by doing good, and we like to work with clients who share our philosophy.www.marketingsavant.comThe MarketingSavant Group888.989.7771 7. Source: What the F**k is Social Media http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-laterwww.marketingsavant.comThe MarketingSavant Group888.989.7771 8. Source: What the F**k is Social Media http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later www.marketingsavant.comThe MarketingSavant Group888.989.7771 9. 93% OF SOCIAL MEDIA USERS BELIEVE A COMPANY SHOULD HAVE A PRESENCE IN SOCIAL MEDIA.Cone, Business in Social Media Study, September 2008 85% OF SOCIAL MEDIA USERS BELIEVE ACOMPANY SHOULD GO FURTHER THAN JUST HAVING A PRESENCE ON SOCIALSITES & SHOULD ALSO INTERACT WITH ITS CUSTOMERS.Cone, Business in Social Media Study, September 2008 www.marketingsavant.comThe MarketingSavant Group 888.989.7771 10. Dont Commit Random Acts ofSocial Media Marketing!www.marketingsavant.comThe MarketingSavant Group888.989.7771 11. Where Buyers Go First www.marketingsavant.comThe MarketingSavant Group Source: Rain Today888.989.7771 12. Take the Long View Most businesses are quick to test tactics, butarent taking a larger strategic view Somost are doomed to underperform Or worse: CNET estimated that 50% of socialmedia campaigns launched by Fortune 100companies this year will fail www.marketingsavant.comThe MarketingSavant Group 888.989.7771 13. Define the Social Media Strategy1. Outline Your7. Enterprise Social ObjectivesMedia Assessment2. Risk Profile8. Policy / Protocols3. Define Your 9. Choose Social Audience(s) Channels (Tools &4. Social Media ContentTactics)5. Determine Integration 10. Capacity and PointsCommitment6. Culture Change and11. Social Media Systems Adaptation? 12. Measurement www.marketingsavant.comThe MarketingSavant Group 888.989.7771 14. Social Media Strategy1) WHY? Why are you interested in social media?2) Why do you want a social media plan for the organization?3) What objectives are we trying to meet? 1) Outcomes that are essential to the project4) How will we know when we get there? (metrics) 1) Objective or subjective measures 2) Qualitative or quantitative 3) Indication of progress5) Whats the value of accomplishing your objectives? 1) Demonstrable value 2) Represents actual improvement in the current conditionswww.marketingsavant.comThe MarketingSavant Group888.989.7771 15. Common Social Media ObjectivesResearch and LearningLead generationE-commerce salesStore trafficIncrease Brand or Issue AwarenessReputation managementGet your fans to talk about you (word of mouth)Content Generation and Issues AwarenessIncreased Relevant Visitor Traffic and Page RankingsTake Action (sign petition, send email, leave comment, etc)www.marketingsavant.comThe MarketingSavant Group888.989.7771 16. Write the Strategy Objective: Develop a clear strategy statementfor your plan. Activity: Define the core plan elements. Outcome: Be clear about what the plan entailsand the expected outcome.www.marketingsavant.comThe MarketingSavant Group888.989.7771 17. Define the Social Media Plan1. Outline Your7. Enterprise Social ObjectivesMedia Assessment2. Risk Profile8. Policy / Protocols3. Define Your 9. Choose Social Audience(s) Channels (Tools &4. Social Media ContentTactics)5. Determine Integration 10. Capacity and PointsCommitment6. Culture Change and11. Social Media Systems Adaptation? 12. Measurement www.marketingsavant.comThe MarketingSavant Group 888.989.7771 18. Balance Risk &Rewardwww.marketingsavant.comThe MarketingSavant Group888.989.7771 19. Top 10 Social Media Barriers 1.Lack of internal resources/time 2.Lack of knowledge/expertise 3.Not convinced about the value/ROI 4.Lack of clear guidelines/policies 5.Lack of awareness of social media within company 6. Lack of budget 7. Social media not appropriate for company/brand 8. Fear negative reaction from customers 9. Lack of global reach/scale 10. Lack of appropriate agency partnerwww.marketingsavant.comThe MarketingSavant Group888.989.7771 20. Define the Social Media Plan1. Outline Your7. Enterprise Social ObjectivesMedia Assessment2. Risk Profile8. Policy / Protocols3. Define Your 9. Choose Social Audience(s) Channels (Tools &4. Social Media ContentTactics)5. Determine Integration 10. Capacity and PointsCommitment6. Culture Change and11. Social Media Systems Adaptation? 12. Measurement www.marketingsavant.comThe MarketingSavant Group 888.989.7771 21. Define the Audience Objective: Define the behavioralcharacteristics of the target audience for yourselected organization. Activity: Review audience demographics. Activity: Build reliable buyer personas Outcome: Be clear about the makeup of theaudience. www.marketingsavant.comThe MarketingSavant Group 888.989.7771 22. Buyer Personas bring focuswww.marketingsavant.comThe MarketingSavant Group888.989.7771 23. Social Media + Path to Purchase Butwhat should we do next?Source: Ogilvy www.marketingsavant.comThe MarketingSavant Group 888.989.7771 24. Define the Social Media Plan1. Outline Your7. Enterprise Social ObjectivesMedia Assessment2. Risk Profile8. Policy / Protocols3. Define Your 9. Choose Social Audience(s) Channels (Tools &4. Social Media ContentTactics)5. Determine Integration 10. Capacity and PointsCommitment6. Culture Change and11. Social Media Systems Adaptation? 12. Measurement www.marketingsavant.comThe MarketingSavant Group 888.989.7771 25. Social Media+ Thought Leadership = Publisher Like it or not, you are a publisher, and you need to start acting like one. Look at your web marketing activitiesstarting to feel a lot more like publishing. www.marketingsavant.comThe MarketingSavant Group 888.989.7771 26. Content can be more complicated thanwe want to accept or believe. Audit Analyze Strategize Categorize Structure Create Review Approve Publish Update Archive www.marketingsavant.comThe MarketingSavant Group 888.989.7771 27. Types of Assets More Than You Think?Example: Technology Companys AssetsExample: Technology 14 Brand familiesCompany12,732 Products and services 6 Broad go-to-market themes42 Industry solutions 6.1MM Web pages 349 Case studies 1,942 Product data sheets 431 White papers 109 Webcasts 31,000 Press articles 219 Events with presence13 Major sponsorships 432 Active employee blogs 395 Print ads17 TV spots 421 Major global partners 227 HR initiatives28 Languages 28. Publish on Schedule 1-7-30-4-2-11 = Daily7 = Weekly30 = Monthly4 = Quarterly2 = Bi-Annual1 = AnnualSource: FusionSpark Media www.marketingsavant.comThe MarketingSavant Group http://www.fusionspark.com/blog/2009/10/13/content-marketing-secrets-part-iii-easy-as-1-7-30-4-2-1/888.989.7771 29. Define the Social Media Plan1. Outline Your7. Enterprise Social ObjectivesMedia Assessment2. Risk Profile8. Policy / Protocols3. Define Your 9. Choose Social Audience(s) Channels (Tools &4. Social Media ContentTactics)5. Determine Integration 10. Capacity and PointsCommitment6. Culture Change and11. Social Media Systems Adaptation? 12. Measurement www.marketingsavant.comThe MarketingSavant Group 888.989.7771 30. Social Media Integration Objective: How will your social media strategysupport and enhance your existingcommunication strategy? Activity: Map Social Media to existingchannels and tactics. Outcome: Be precise about were social mediafits in to your overall communication plan. www.marketingsavant.comThe MarketingSavant Group 888.989.7771 31. Social Media ChannelsPERSONAL SOCIAL NETWORKS EVENTS WHITE-LABELSOCIAL NETWORKSTV and Radio WIKISBLOGSMagazinesIntegratedSocial COLLABORATIVE ConversionMICROBLOGSMediaTOOLSCampaigns(Engagement) DirectOnlineMail SMS PHOTOSAdvertising EMAIL AUDIO(BACN) (PODCAST) VIDEOSocial media is part of an Integrated Marketing Communication program. www.marketingsavant.comThe MarketingSavant Group 888.989.7771 32. Brooklyn Museum/ Integration Feature: The Brooklyn MuseumTV and Radio MagazinesIntegrated Social MediaCampaignsDirect OnlineMail Advertisingwww.marketingsavant.comThe MarketingSavant Group888.989.7771 33. Integrate, Integrate, Integratewww.marketingsavant.comThe MarketingSavant Group888.989.7771 34. Define the Social Media Plan1. Outline Your7. Enterprise Social ObjectivesMedia Assessment2. Risk Profile8. Policy / Protocols3. Define Your 9. Choose Social Audience(s) Channels (Tools &4. Social Media ContentTactics)5. Determine Integration 10. Capacity and PointsCommitment6. Culture Change and11. Social Media Systems Adaptation? 12. Measurement www.marketingsavant.comThe MarketingSavant Group 888.989.7771 35. Culture Change & Adaptation Objective: a. How will you get your organizationto embrace your social media strategy? Can you think of any internal champions to drive it forward? How will you address any fears or concerns? Activity: Determine any barriers to social mediasuccess. Outcome: Social media anchored within theorganization. www.marketingsavant.comThe MarketingSavant Group 888.989.7771 36. Social Media RequiresChange Management Urgency! Guidance & governance Vision Communication Empowerment &enablement Campaign wins +competence development Build institutionalprocesses Create Social MediaCenter of Excellence www.marketingsavant.comThe MarketingSavant Group 888.989.7771 37. Define the Social Media Plan1. Outline Your7. Enterprise Social ObjectivesMedia Assessment2. Risk Profile8. Policy / Protocols3. Define Your 9. Choose Social Audience(s) Channels (Tools &4. Social Media ContentTactics)5. Determine Integration 10. Capacity and PointsCommitment6. Culture Change and11. Social Media Systems Adaptation? 12. Measurement www.marketingsavant.comThe MarketingSavant Group 888.989.7771 38. The Social Enterprisewww.marketingsavant.comThe MarketingSavant Group888.989.7771 39. Social Media TouchesAll DepartmentsBusiness Development Management Information Systems Field of membership Technology Member educationInfrastructure (IT) Youth education SecurityCorporate Communications Member Contact Center Media relations Service Public relationsSales Cause-related marketing SatisfactionHuman Resources Member Service Employee recruitment and retentionService Rules and regulations Sales PoliciesSatisfactionLegal / Risk Management Sales Risk management Prospect development Member data integrity Lead nurturing SecurityContent curationMarketing Training SalesEmployee skill sets and knowledge base Support of other departments objectives (ongoing) New product/service launches Regulation trainingwww.marketingsavant.comThe MarketingSavant Group888.989.7771 40. Define the Social Media Plan1. Outline Your7. Enterprise Social ObjectivesMedia Assessment2. Risk Profile8. Policy / Protocols3. Define Your 9. Choose Social Audience(s) Channels (Tools &4. Social Media ContentTactics)5. Determine Integration 10. Capacity and PointsCommitment6. Culture Change and11. Social Media Systems Adaptation? 12. Measurement www.marketingsavant.comThe MarketingSavant Group 888.989.7771 41. Why have a social media& blog policies New media channels and internet services have changed theway we communicate Personal information at display on blogs, Facebook etc. The line between the personal and the professional sphere gets blurred. Corporate information available from lots of sources. Users spread information about brands, products and companies. Internet allows viral spread of information Bad news travel fast. Good news can also travel fast. Media and the blogosphere influence each other. http://socialmediagovernance.com/ www.marketingsavant.comThe MarketingSavant Group 888.989.7771 42. A good social media policy will Educate as well as guide Provide instructive input toequip people with basic newmedia knowledge Complement an existing codeof conduct Educate on, respect andenforce privacy guidelines Set constructive boundaries www.marketingsavant.comThe MarketingSavant Group 888.989.7771 43. Develop a First Responder Program Be transparent. Be open andhonest in all communication. Be ethical. Live by the WOMMAPractical Ethics Toolkit Be relevant. Share informationand perspectives that arevaluable to the online community Personalize and be personable. Address negative discussionhead-on. Court evangelists & advocates.Even if youre not ready to join the conversation, itpays to have a sound strategy for dealing with anysocial media conversation taking place about yourbrand.www.marketingsavant.comThe MarketingSavant Group888.989.7771 44. Define the Social Media Plan1. Outline Your7. Enterprise Social ObjectivesMedia Assessment2. Risk Profile8. Policy / Protocols3. Define Your 9. Choose Social Audience(s) Channels (Tools &4. Social Media ContentTactics)5. Determine Integration 10. Capacity and PointsCommitment6. Culture Change and11. Social Media Systems Adaptation? 12. Measurement www.marketingsavant.comThe MarketingSavant Group 888.989.7771 45. Social Media Isnt Just a Set of Tools Blogs Widgets Micro Blogs Online Chat RSS Social Networks Social Bookmarks Message Boards Podcasts Video Sharing Sites Photo Sharing Sites Virtual Worlds Wikis Local Search (just to name a few) www.marketingsavant.comThe MarketingSavant Group 888.989.7771 46. Hub and Outpostsocial mediaarchitecturewww.marketingsavant.comThe MarketingSavant Group888.989.7771 47. Connecting Contentwith ConsumersSource: Ogilvywww.marketingsavant.comThe MarketingSavant Group888.989.7771 48. Exercise: Choose Channels Based on the identified business objectives andaudience characteristics, prioritize and choosethree applicable social channels for yourselected organization. Or go simple and do the One-One-Oneapproach www.marketingsavant.comThe MarketingSavant Group 888.989.7771 49. Define the Tactics Objective: Develop a clear tactical outline foryour plan. Activity: Define the core plan actions. Outcome: Be clear about how the plan is to beput into action. (We will complete this exercise in class)www.marketingsavant.comThe MarketingSavant Group888.989.7771 50. Social Media TacticsAnswer common customer questions Offer discounts, coupons or special offers to customersShare insight and opinion who find you via social mediaPass on interesting links/posts Offer discounts on conferences for folks who come toTweet links showing your company featured on other Webhear you speak sites or mainstream media Show your human faceTweet often to keep your brand in customers top of mind Talk about what youre doingShare high quality content that is relevant to your customers Talk about who you are needsShare information about your organization that customers, Talk about why you do what you do colleagues and others may be interested to know To get blog subscribersPromote competitors when they deserve it Direct traffic to your siteTweet links to Slideshare presentations or videos of speaking Find referrals engagements. Offer referralsPromote upcoming speaking engagements Connect vendors to one anotherMention awards youve won or accreditations youve earned Hold contestsBe the one to break the news in your industryLivetweet events Highlight employeesDo free market research to see what people want/dont want Publish your Twitter handle on all direct mailings, emailConduct Twitter polls to quiz consumer opinion newsletters, on your Web site and all other marketing channels. Put it everywhereLearn about whats working/not working for your competitors Promote your latest blog posts and newslettersSee how your competitors are interacting with customers Admit and apologize for flubs to help neutralize the impact Ask for votes on social media sites (use sparingly) www.marketingsavant.comThe MarketingSavant Group 888.989.7771 51. Define the Social Media Plan1. Outline Your7. Enterprise Social ObjectivesMedia Assessment2. Risk Profile8. Policy / Protocols3. Define Your 9. Choose Social Audience(s) Channels (Tools &4. Social Media ContentTactics)5. Determine Integration 10. Capacity and PointsCommitment6. Culture Change and11. Social Media Systems Adaptation? 12. Measurement www.marketingsavant.comThe MarketingSavant Group 888.989.7771 52. Capacity and Commitment Objective: Who will implement your organizations socialmedia strategy? Can you allocate a minimum of five hours per week to your strategy? Do you need any outside expertise to help implement your strategy? (Do they know your intentions?) Activity: Determine who will do your content updatesand social media engagement. Outcome: Social media point person(s) in theorganization.www.marketingsavant.comThe MarketingSavant Group888.989.7771 53. Time Commitmentwww.marketingsavant.comThe MarketingSavant Group888.989.7771 54. It Can Also BeDistracting Why you must have astrategy in place Mobilize yourvolunteers, donors,advocates andeveryone else to helpwith social mediaeffortswww.marketingsavant.comThe MarketingSavant Group888.989.7771 55. Define the Social Media Plan1. Outline Your7. Enterprise Social ObjectivesMedia Assessment2. Risk Profile8. Policy / Protocols3. Define Your 9. Choose Social Audience(s) Channels (Tools &4. Social Media ContentTactics)5. Determine Integration 10. Capacity and PointsCommitment6. Culture Change and11. Social Media Systems Adaptation? 12. Measurementwww.marketingsavant.comThe MarketingSavant Group888.989.7771 56. The Blogging Process www.marketingsavant.comThe MarketingSavant Group 888.989.7771 57. Marketing Mapwww.marketingsavant.comThe MarketingSavant Group888.989.7771 58. Define the Social Media Plan1. Outline Your7. Enterprise Social ObjectivesMedia Assessment2. Risk Profile8. Policy / Protocols3. Define Your 9. Choose Social Audience(s) Channels (Tools &4. Social Media ContentTactics)5. Determine Integration 10. Capacity and PointsCommitment6. Culture Change and11. Social Media Systems Adaptation? 12. Measurement www.marketingsavant.comThe MarketingSavant Group 888.989.7771 59. Measurement Basis/ROI Objective: Develop a clear baseline againstwhich and ROI will be determined. Activity: Define the core metrics. Outcome: Be able to measure, refine, andproduce a defensible ROI. (We will complete this exercise in class)www.marketingsavant.comThe MarketingSavant Group888.989.7771 60. Social Media Dashboard SOCIAL MEDIA IMPACTSource: Oliver BlanchardThe Basics of Social Media ROI www.marketingsavant.comThe MarketingSavant Group 888.989.7771 61. Social MeasuresParticipationSalesRegistrationsReferralsLinks (the currency of the social web)VotesReduction in costs and processesDecrease in customer issuesLead generationConversionReduced sale cyclesInbound activity www.marketingsavant.comThe MarketingSavant Group 888.989.7771 62. PARTICIPATION The Global Social Media Check-up, Burson-Marsteller, 2010 www.marketingsavant.comThe MarketingSavant Group 888.989.7771 63. www.marketingsavant.comThe MarketingSavant Group888.989.7771 64. Define the Social Media Plan1. Outline Your7. Enterprise Social ObjectivesMedia Assessment2. Risk Profile8. Policy / Protocols3. Define Your 9. Choose Social Audience(s) Channels (Tools &4. Social Media ContentTactics)5. Determine Integration 10. Capacity and PointsCommitment6. Culture Change and11. Social Media Systems Adaptation? 12. Measurement www.marketingsavant.comThe MarketingSavant Group 888.989.7771 65. Take Lessons from Leading BrandsDeputize people throughout the organizationUnderstand each channels unique engagementFind championsCentralize coordinationBe in it for the long haulPick channels carefullyFish where the fish areSupport engagement as an extension of company cultureEncourage employees to use social media to get work doneMake social media part of the jobModularize and Synchronize across channels (activity streams)Source: Altimeter Group www.marketingsavant.comThe MarketingSavant Group 888.989.7771 66. For help with your Social Media Strategy,download our free Social Media StrategyWorkbook!Questions or comments?Tweet with me!@danavanDana VanDen HeuvelPresident, MarketingSavant www.marketingsavant.comThe MarketingSavant Group 888.989.7771 67. Upcoming Webinarswww.marketingsavant.com/webinarsWed, April 6, 2011 | 9:30 AM PST / 11:30 AM CST / 12:30PM EST60 Social Media Marketing & Promotion Ideas in 60 MinutesIn the 60 Social Media Marketing & Promotion Ideas in 60 Minutes webinar, well take asocial media lightning round approach and cover 6o real world promotional ideas that youcan use in social media. This webinar is really geared for just about anyone. B2B marketerswill find ideas, local retailers will find ideas, non-profits will walk away with something andeven government agencies might learn something about connecting with their communitiesthrough social media.Weve drawn examples from our own cases and clientsas well as examples from around the web and frombrands of all sizes and market segments.If youre looking for a real kick in the pants, youve gotto check out this webinar. Youd better sit down for thisone, as its going to go quick, but youre guaranteed toleave with at least a few ideas to make the hour wellworth your while! www.marketingsavant.comThe MarketingSavant Group 888.989.7771 68. Smile if you liked it!The MarketingSavant Group www.marketingsavant.com 888.989.7771dana@marketingsavant.comThanks You forAttending! www.marketingsavant.comThe MarketingSavant Group 888.989.7771 69. Developing a Social Media Strategy That Makes Sense! 12 Steps to Social Media SuccessThe MarketingSavant Group www.marketingsavant.com888.989.7771dana@marketingsavant.com www.marketingsavant.comThe MarketingSavant Group 888.989.7771 70. AboutThe MarketingSavant GroupThe MarketingSavant Group is a specialist company that focuses on developing our clients into the preeminent thought leadersand trusted advisors in their industry. Through our thought leadership marketing approach and deep experience in digital andsocial media marketing we do extraordinary work for B2B clients to move your entire organization beyond the competitive realmand into the unique niche of industry thought leader. We focus on genuine organizational transformation through marketing,innovation, intellectual capital development and not on producing a campaign thats merely a quickly forgotten flavor-of-the-month tool.MarketingSavant helps clients leverage thought leadership and social media marketing through precise strategy development,targeted user-centric research, expert resource engagement for content creating and distribution, all using our proprietaryThought Leadership Marketing methodology.Like the thought leading clients we work with and in the spirit of the social media tools we employ, MarketingSavant is atransparent, honest, professional, credible, driven, responsive, hard working, open-minded, and results-oriented team that servesour clients with the utmost integrity and respect and treat their business and success as our own. Our value-forward approachmeans that our first priority is delivering wisdom to our clients and prospects to make us all better marketers and servants to thecustomers who trust us.We formed MarketingSavant to work with ethical, intellectual, innovative and challenging clients in the Business-to-Businessmarket sector. Our approach and our philosophy are to always put altruism before capitalism. We do well by doing good, and welike to work with clients who share our philosophy.MarketingSavants offerings range from thought leadership strategy development, training and workshops, campaignmanagement, customer community development and anything else that helps to position you as the preeminent thought leaderin your industry. Contact us if youre interested in become your industrys thought leader! www.marketingsavant.comThe MarketingSavant Group 888.989.7771