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In this presentation from Altimeter's Charlene Li and Mindjet's Milind Pansare, you'll learn how to develop a coherent social business strategy that supports enterprise innovation initiatives.
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March 12, 2014
Developing a Coherent Social Strategy for Enterprise Innovation
Meet the Speakers
Charlene Li, Founder, Altimeter Group
Charlene is a frequently-quoted expert, having appeared on 60 Minutes, The PBS NewsHour, ABC News, and CNN. She is also frequently quoted by The Wall Street Journal, The New York Times, The Economist, Businessweek, USA Today, Reuters, and The Associated Press. Fast Company recognized Charlene as one of the 100 most creative people in business in 2010 and one of the most influential women in technology in 2009.
Milnd Pansare, Vice President, Mindjet Milind Pansare is Vice President at Mindjet. Milind has held product and marketing leadership roles for over 25 years at Silicon Valley start-ups and large tech companies and is a product expert on social collaboration and innovation management technologies. He has served as an advisor to start-ups and start-up incubators.
Agenda
• How Social Supports Innovation • Success Factors of a Coherent Social Strategy • Connecting Social and Innovation • Q&A
How Social Supports Innovation
How Social Supports Innovation
Social '' Innova+on'
Common'Principles'Openness'Transparency'Execu+ve'Support'Adap+ve'Resilient'Networked''
Innovate is a Core Social Business Objective
– Learn: What can be learned from customers and community!
– Dialog: The nature of our interactions with customers !
– Support: How to provide support via social channels !
– Advocate: How to build advocacy among customers and community!
– Innovate: Using customer and community to drive innovation!
Learn
Dialog
Support
Advocate
Innovate
Cambia Health Solutions Created Transformation
“We aren’t about ideas, we’re about people with ideas, our igniters.”
- Mohan Nair, Chief Innovation Officer
• Purpose-focused from the start: To create a culture of innovation
• Foundation building: I5 Process grew igniters and evolved their ideas
• Validation: Presentation to CEO and executive team
• Partnership: Product team + Innovation team hosted company-wide challenge
The'results:''• 7%'of'employees'ac+vely'engaged'in'
innova+on,'beyond'the'innova+on'team'
• New'product'generated'over'$60M'in'sales'
• CrossLdepartment'sharing''
Social & Innovation Become Catalysts for Change
Everyone is a Marketer.
Everyone is an Innovator.
“This is wonderful. This is terrifying.”
Innova+on'Today ' ''
Occasional'IdeaLFocused'
Smart'Company'Process'
Future'Innova+on'
Constant'PeopleLFocused'Smart'Networks'
Culture'
Challenges of Innovation Today
Social is About Relationships
How Social Supports Innovation
Social and Innovation are About Relationships
How Social Supports Innovation
Success Factors of a Coherent Social Strategy
Success Factors of Social Business
Success&Factor:&& & & & & &Success&Factor&Define&the&Overall&Business&Goals& & &Establish&the&Long>Term&Vision&
Connect your social and innovation efforts to clear business objectives!!Articulate a vision and purpose for your initiatives!!
• Improve the ability for KP employees and Physicians to connect, collaborate, and deliver
• Facilitate collective knowledge sharing across communities of practice and interest communities of practice and interest
• Extend sharing beyond existing boundaries
• Speed time for adoption of successful practices
• Increase employee productivity and help employees do their job better
• Increase employee satisfaction
Kaiser Permanente’s Innovation Goals
DPR Construction’s Core Value: “Ever Forward”
“Many companies have great ideas, but unless you have people dedicated to the implementation, there is no innovation.”
- Eric Lamb, DPR Exec VP
• DPR made Innovation the keystone of its core values over 20 years ago.
• Foundation building: Full-time innovation program manager and Six full-time corporate innovation champions along with part-time regional assistance.
• Process: Ideas advance through automated idea graduation thresholds, and the team then reviews five to ten ideas for implementation every week.
The'results:''• Efficiencies'in'field'='value'to'
customers'• 20%'supervisor'efficiency'gain'• Surveys'show'that'employees'feel'
innova+on'efforts'have'made'their'work'beSer,'helping'aSract'and'retain'talent.'
Success&Factor:&& & & & & &Success&Factor:&Get&ExecuEve&Support & & & & &Define&the&Roadmap&
To scale takes the support of key executives!!Strategy: What you do and what you won’t do!
Get Executive Support and Involvement
• Established in 2009, The Innovation Pipeline (TIP) has involved 130,000 participants from 52 countries and all 50 states
• More than 25K innovation ideas submitted
• $38M invested in viable projects
“This'is'a'program'that'gets'people'excited.'Normally,'frontLline'employees'would'never'get'an'audience'with'execu+ve'leadership,'but'with'TIP'it’s'a'regular'occurrence.”'
' 'L'Abhi'Ingle,'Vice'President'Ecosystem'and'Innova+on'
Reverse Mentoring Aligns Executives at Cisco
• Source: Cisco Cisco Social Media Training, 2013 !
Maersk Plans Engagement By Audience and Channel
Success&Factor:&& & & & & &Success&Factor:&Establish&Governance&and&Guidelines & &Staff&Appropriately&
How will governance and decision making be structured?!What processes will be followed?!Who will lead and who will follow?!
Define Key Processes
Source:'“H&R'Block’s'Response'Process”'David'Armano,'Edelman'2010'
Walmart Acquired a Team to Drive Innovation
Cisco Integrates Innovation and Social
“We wanted to have a meaningful impact attaching Cisco to the UK in a big way, making the focus on innovation, skills, and learning.”
- Tom Kneen, Head of Business Development
• Purpose-focused: to raise awareness of their role as an innovation leader and their active partnership with governments and global communities.
• Partnership: Launched at the London Olympics with Prime Minister David Cameron, and partnering with HR, Legal, Marketing and PR firms.
The'results:''• Strategic'Alignment'with'growth'
areas:'Internet'of'Things,'Big'Data,'Mobility'and'Collabora+on'
• Uncovered'and'launched'innova+ve'startups'
• A'sustainable'legacy'for'UKLbased'technology'innova+on.'
Success&Factor:&&Invest&in&Technology&&&Resources&That&Supports&ObjecEves&
Resist bright shiny objects. Invest in technology that supports your strategy. !!Create long-term investment buy-in with your strategy.!
Success Factors of Social Business
Connecting Social and Innovation
#1 Align Social and Innovation Initiatives
Connect with your social or digital strategist counterpart!!Align 2014 & 2015 goals!!Create detailed initiatives to tap into synergies!
#2 Create a Culture of Sharing
31
Deloitte uses Enterprise Social Networks
Deloitte Australia uses an ESN to drive employee collaboration and encourage overall engagement. !
No relationships are perfect !Google’s mantra: !
"“Fail fast, fail smart”!
#3 Master the Art of Failure
Social and Innovation are About Relationships
How Social Supports Innovation
Q & A
