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Tactics and practices (Module 10) presentation for the Advanced Social Media Strategies class at the University of Memphis. To learn more about the course and social media business strategy, visit ProfessorBrey.com.
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Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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MODULE 10: TACTICS & PRACTICESImplementing Social Media – EFFECTIVELY!
Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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JOSHWA LIGHTFOOT
Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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JANIL ASKEW
Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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TAKNISHA MATTHEWS
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MICHELLE ULRICH
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Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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Taknisha
Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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Eric
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Alanna
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Social Media Tactics
Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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Cliff’s Tactical Assault
Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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Types of Tactics
• Organic/Earned– When customers become the channel
• Paid– A more traditional advertiser route
• Owned– Brand owned channels
Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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Earned
• Listen and respond – Indicates a well executed plan
• e-WOM
• Credibility, transparency,
Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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Paid
• Feeds owned to create earned media
• Advertising
• Control and immediate benefits
• Credibility concerns
Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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Owned
• Long-term potential for relationships
• Web site, blog, SoMe accounts
• Control, versatility
• Company lack of trust, takes time to scale
Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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Just Stop…
• TruTwit validation• Random invites• Random share requests• Team follow back• Endless Rting• Ignoring shares• Too late• Fauxperts• Automatic anything• Daily papers
Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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YOU HAVE SEEN IT, NOW WHAT IS IT?
• Sweet spot, ‘I cant’ get enough of it’ best practice
• The ‘you have got to be kidding me, why did they do that’ moment
Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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EXTRACREDIT
Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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NEXT WEEKItem Due Date Task
1. Friday You are required to write your next blog post on measurements, metrics and ROI within social media. Within this post, you need to discuss what measurements are the most important to understand and how measuring social media is an important component to a successful social commerce strategy
2. Part of maintaining a successful and engaging blog is to respond back to commentary posted on your site. It is expected that if anyone posts on your blog that you respond to that individual.
3. Monday Watch the Module 11 – Measurements, Metrics & ROI video provided at professorbrey.com on social commerce. Remember, post commentary concerning the video on the page it is posted and discuss your opinion how specifically social media and business operations are inseparable (be thoughtful in your post).
4. Monday Read Groundswell, Chapter 8
7. Monday You will need to Tweet at least (3) social media pertinent tweets throughout the week using the #SMCE tag. Remember, you are required to tweet 25 times throughout the course of the semester so more is better.