Last slide refers to the term "third place", used used in the concept of community building to refer to social surroundings separate from the two usual social environments of home and the workplace. In his influential book The Great Good Place, Ray Oldenburg (1989, 1991) argues that third places are important for civil society, democracy, civic engagement, and establishing feelings of a sense of place.(Source: http://en.wikipedia.org/wiki/Third_place )
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social media & retailbricks or clicks?
Business book Versions: The Conversity Model / Het Conversity
Model ePub, Kindle Publishers: Lannoo Campus (BE) Spectrum
(NL)
OBSERVATIONCONVERSATIONCONVERSIONINNOVATION
OBSERVATIONCONVERSATIONCONVERSIONINNOVATION
What do social media have thatother digital media havent got?
larger user volumes higher user engagement virality really detailed
analytics
Reach, audience, engagement
Meta-Facebook campaigns
Meta-Facebook campaigns
OBSERVATIONCONVERSATIONCONVERSIONINNOVATION
Horror story
Customer experience management
Proactive customer service
Is Twitter the new 800 number?
Loyalty
Like Bait
Page contests
OBSERVATIONCONVERSATIONCONVERSIONINNOVATION
Front line staff: they know
Wishlist
Coupons
Coupons
Flash sales
Online reviews
Recommendations
Social graph recommendations
Social commerce
F-commerce
OBSERVATIONCONVERSATIONCONVERSIONINNOVATION
Crowdsourcing
Crowdsourcing
Mobile: explicit data
Mobile: implicit data where you are (closest store) what time
it is (opening hours) log (how often youve been there) your social
graph (what your friends like)