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Slideshow on Social Media presentation given @ Digital Lounge, Feb 25th 2009. Ping me on Twitter @andrewgerrard for further details.
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“On the Internet, nobody knows you’re a dog.”
“I had my own blog for a while, but I decided to go back to just pointless, incessant barking.”
Old rules?Old rules?
New ModelsNew Models
Mass AudiencesMass Audiences
Micro EngagementMicro Engagement
Market FragmentationMarket Fragmentation
Keeping it realKeeping it real
Who do Who do youryour users trust?users trust?
GPS SAYS LEFT,TWEEPS SAY RIGHT!WHICH ROUTE SHOULDWE TAKE NOW?
““II’’m so glad you agreed to meet in person. m so glad you agreed to meet in person. There are some things that canThere are some things that can’’t be said in t be said in
140 characters.140 characters.””
