9/28/2013 #bbcon 1

Social Media Police:

Nonprofit Edition #BBCONPOPO

MADDIE GRANT @MADDIEGRANT

ALLYSON KAPIN @RADCAMPAIGN

MELANIE MATHOS @MELMATHO

9/28/2013 #bbcon 2

TWEET, TWEET!

#BBCON

(Blackbaud is donating a $1 for every

social action to The National Children’s

Museum! *Up to $4000)

#BBCONPOPO

(Follow conversation from this session

– and because silly hashtags are fun!)

9/28/2013 #bbcon 3

MADDIE GRANT @MADDIEGRANT

Author of Humanize

Digital strategist, ICF International

Lead Editor Socialfish.org

ALLYSON KAPIN @RADCAMPAIGN

Author of Social Change Anytime, Anywhere

Founder of Rad Campaign and Women Who Tech

Blogger-in-chief Frogloop

MELANIE MATHOS @MELMATHO

Author of 101 Social Media Tactics for Nonprofits

Sr. Public Relations Manager, Blackbaud

I like to read their blogs. (And npENGAGE!)

9/28/2013 #bbcon 4

9/28/2013 #bbcon 5

Disclaimer: We’re not trying to pick on anyone!

9/28/2013 #bbcon 6

LOOK WHO’S TRENDING

9/28/2013 #bbcon 7

Human Rights Campaign Stand for Marriage

9/28/2013 #bbcon 8

Human Rights Campaign Stand for Marriage

Best Use of Social

Media

9/28/2013 #bbcon 9

Giving Days

Save the date: May 6, 2014

9/28/2013 #bbcon 10

Save Big Bird

9/28/2013 #bbcon 11

Best Use of Social Media

Save Big Bird

9/28/2013 #bbcon 12

BEST USE OF SOCIAL MEDIA

WRITE-IN

_______________________

9/28/2013 #bbcon 13

HOT TICKET

9/28/2013 #bbcon 14

NRA GOES SILENT

9/28/2013 #bbcon 15

Worst Use of Social Media

NRA GOES SILENT

9/28/2013 #bbcon 16

TACTFUL VS. TACKY – 9/11

9/28/2013 #bbcon 17

TACTFUL VS. TACKY – 9/11

Worst Use of Social Media

9/28/2013 #bbcon 18

ON THE JOB

9/28/2013 #bbcon 19

WORST USE OF SOCIAL MEDIA

WRITE-IN

_______________________

9/28/2013 #bbcon 20

GOTTA HAVE IT!

MAKE IT STOP!

9/28/2013 #bbcon 21

GOTTA HAVE IT!

NEWSJACKING: SUPERBOWL POWER OUTAGE

9/28/2013 #bbcon 22

GOTTA HAVE IT!

CULTUREJACKING: LADY SYBIL AND THE PREECLAMPSIA FOUNDATION

9/28/2013 #bbcon 23

GOTTA HAVE IT!

NEWSJACKING: MARCO RUBIO TWEETS FOR CHARITY: WATER

9/28/2013 #bbcon 24

GOTTA HAVE IT!

SHARE YOUR MISSION IN 15 SECONDS OR LESS

9/28/2013 #bbcon 25

GOTTA HAVE IT!

SHARE YOUR MISSION IN 15 SECONDS OR LESS

Best Use of Social Media

9/28/2013 #bbcon 26

GOTTA HAVE IT!

MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD

9/28/2013 #bbcon 27

GOTTA HAVE IT!

MEASUREMENT: CRAIG NEWMARK’S #Hoot2Give

9/28/2013 #bbcon 28

GOTTA HAVE IT!

MEASUREMENT: CRAIG NEWMARK’S #Hoot2Give

9/28/2013 #bbcon 29

GOTTA HAVE IT!

MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD

9/28/2013 #bbcon 30

GOTTA HAVE IT!

MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD

9/28/2013 #bbcon 31

GOTTA HAVE IT!

JUST PIN IT

9/28/2013 #bbcon 32

GOTTA HAVE IT!

CONTENT MARKETING: DANA FARBER CANCER INSTITUTE

9/28/2013 #bbcon 33

GOTTA HAVE IT!

MEMES ON A MISSION

9/28/2013 #bbcon 34

GOTTA HAVE IT!

SELFIES

9/28/2013 #bbcon 35

GOTTA HAVE IT!

SELFIES

9/28/2013 #bbcon 36

GOTTA HAVE IT!

SELFIES FOR GOOD

9/28/2013 #bbcon 37

GOTTA HAVE IT!

SELFIES FOR GOOD

9/28/2013 #bbcon 38

MAKE IT STOP!

BROADCASTING

9/28/2013 #bbcon 39

MAKE IT STOP!

STOP NOT LISTENING!

PULLED

CAMPAIGN 2

HRS IN – STILL

TWEETS TODAY

ON HASHTAG

REACTED

9/28/2013 #bbcon 40

MAKE IT STOP!

QR CODE ABUSE

9/28/2013 #bbcon 41

MAKE IT STOP!

QR CODE ABUSE

9/28/2013 #bbcon 42

MAKE IT STOP!

SHALLOW ENGAGEMENT

9/28/2013 #bbcon 43

MAKE IT STOP!

LIKE EXTORTION

• Image of poorly or disabled animals = Don’t Like it,

donate to or help the RSPCA,Blue

Cross, PDSA, Dog’s Trust or another animal charity

of your choice.

• Image of poorly or disabled babies = Don’t Like it,

donate to or help Great Ormond Street

Hospital, NSPCC, Action For Children, Roald

Dahl Charity, or another children’s charity of your

choice.

• Image of poorly or disabled soldier = Don’t Like it,

donate to or help Soldier’s Charity, Help For

Heroes, Support Our Soldiers, Soldiers Off The

Street or another soldier’s charity of your choice.

SOURCE: Viral Spam: Help a Human, Not a Hoaxer, by Laura Phillips

9/28/2013 #bbcon 44

Best Use

of Social Media

1. HUMAN RIGHTS CAMPAIGN STAND FOR MARRIAGE

2. SAVE BIG BIRD

3. CHARITY: WATER INSTAGRAM VIDEO

4. WRITE-IN

9/28/2013 #bbcon 45

1. NRA GOES SILENT

2. 9/11 ATT PRODUCT PLACEMENT

3. QR CODES ON HIGHWAY BILLBOARDS

4. WRITE-IN

Worst Use of Social Media

9/28/2013 #bbcon 46

TEACHING MOMENTS

1. Listen, don’t broadcast

2. Be prepared to take advantage of news

moments (or to adjust your messaging in

light of news moments)

3. Respond quickly (to both positive and

negative)

4. Create a movement

5. Have fun!

6. Measure, measure, measure

7. Have a social media staff handbook

8. Have a plan in place to manage an

online crisis so it doesn’t bubble up and

implode

9. Tailor content specifically for each social

media channel as each one has its own

tone, terminology, etc.

10. Learn from failures

9/28/2013 #bbcon 47

THANK YOU! LET’S TALK MORE TONIGHT!

WHAT?

BBCON 2013 TWEETUP

WHEN?

Tonight! From 8:30pm - 10:00pm

WHERE?

Orchard Terrace (Outdoor Event)

Gaylord National Resort and Convention Center