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The basic questions businesses need to ask themselves when starting a Social Media campaign or presence Original presented to the Kernersville, NC Chamber of Commerce by SEO Rocket .
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Welcome!
SEORocket.co
m
@SEORocket
Social Media has changed our world,the way we communicate
and our Marketing.
750 million users
200 million users
48 hrs of video uploaded every minute
101 million users
Small to Medium Businesses…
2010-2014 Social Media Marketing is expected to grow at an annual rate of 34%
-Forrester Research
Sharingencourages Conversation
creates Relationships
bring New Clients
How can YOU capitalize on THIS traffic?
Strategic Marketing Plan with Clear Objectives
Brand/PersonalityDesired OutcomesDifferentiation
WHO?Who will share on behalf of the company
Have multiple Admins
Do they know how to respond? Any sticky situations? Stock answersIt’s ok to “get back” to a Comment
WHAT?How do your customers perceive your Brand?
Will you open self up to comments or just push out information?
What’s my USP? Let them know it daily!
Tips, Hints, FAQ’s, funny things, pictures, videos, drive traffic to site/blog or event
WHEN?How often to share?
Consistency is KEY
Monitor the accounts
Time of day
WHERE?In-house Outsource to a SMM, virtual assistant
Smart PhonesSoftware
WHY?“Supposed to”?Be an information source and asset to your customers
Public RelationsCustomer ServiceMarketingAccessibility
Value…The more you offer, the more attractive you will become.
The less you offer, the more anonymous you will remain.
Thank You!
SEORocket.com
@SEORocket
