14
Building Brand You Building Brand You David Peters and Net Point Marketing David Peters and Net Point Marketing Presents Presents The Social Media Marketing Lab The Social Media Marketing Lab

Social Media Marketing Training, The Social Media Marketing Lab

Embed Size (px)

DESCRIPTION

The Social Media Marketing Lab is a social media marketing campaign for businesses of all sizes. Covering all areas of development, the Lab includes the following: Education and Action– Learn how to build your business with Facebook, LinkedIn and TwitterSocial Media Marketing strategy– what works, what doesn’t, and whyTraining– Social Media Marketing is more about learning how to operate effectively in the New Media space than anything else. The Lab informs and provides direction on how to get started and thrive in this explosive new marketing arena.Content Creation– count on us to help you with your content. We’ll help you write blog posts, status updates, tweets, etc. Social Network Platform Development– We’ll build your Facebook Fan Page, LinkedIn Profile, and Twitter Profile. And just as importantly, we’ll optimize them with the right content and keywords to provide better SEO and traction.Consulting– one on one consulting every month!SO MUCH MORE!

Citation preview

Page 1: Social Media Marketing Training, The Social Media Marketing Lab

Building Brand YouBuilding Brand You

David Peters and Net Point MarketingDavid Peters and Net Point Marketing

PresentsPresents

The Social Media Marketing LabThe Social Media Marketing Lab

Page 2: Social Media Marketing Training, The Social Media Marketing Lab

What is the Social Media What is the Social Media Marketing Lab?Marketing Lab?

Education and Action– Learn how to build your business with Facebook, Education and Action– Learn how to build your business with Facebook, LinkedIn and TwitterLinkedIn and Twitter

Social Media Marketing strategy– what works, what doesn’t, and whySocial Media Marketing strategy– what works, what doesn’t, and why Training– Social Media Marketing is more about learning how to operate Training– Social Media Marketing is more about learning how to operate

effectively in the New Media space than anything else. The Lab informs and effectively in the New Media space than anything else. The Lab informs and provides direction on how to get started and thrive in this explosive new provides direction on how to get started and thrive in this explosive new marketing arena.marketing arena.

Content Creation– count on us to help you with your content. We’ll help you Content Creation– count on us to help you with your content. We’ll help you write blog posts, status updates, tweets, etc. write blog posts, status updates, tweets, etc.

Social Network Platform Development– We’ll build your Facebook Fan Social Network Platform Development– We’ll build your Facebook Fan Page, LinkedIn Profile, and Twitter Profile. And just as importantly, we’ll Page, LinkedIn Profile, and Twitter Profile. And just as importantly, we’ll optimize them with the right content and keywords to provide better SEO optimize them with the right content and keywords to provide better SEO and traction.and traction.

Consulting– one on one consulting every month!Consulting– one on one consulting every month! SO MUCH MORE!SO MUCH MORE!

Page 3: Social Media Marketing Training, The Social Media Marketing Lab

The Social Media The Social Media Marketing Lab Marketing Lab

What’s Included MonthlyWhat’s Included Monthly

Page 4: Social Media Marketing Training, The Social Media Marketing Lab

Getting Started– Month OneGetting Started– Month One Personal consulting session to Personal consulting session to

discuss your goals and strategies discuss your goals and strategies regarding social media. Here we regarding social media. Here we ideate, explore and discuss your ideate, explore and discuss your campaign.campaign.

Research and Discovery. We’ll Research and Discovery. We’ll discuss SEO, keywords, discuss SEO, keywords, competitors and so forth. We’ll talk competitors and so forth. We’ll talk about best practices and how to about best practices and how to present your company effectively present your company effectively in the social media spacein the social media space

Social Network Platform Social Network Platform Development! Yep, we build your Development! Yep, we build your Facebook Fan Page, your Facebook Fan Page, your LinkedIn Profile and your Twitter LinkedIn Profile and your Twitter Profile.Profile.

Social Network Profile expert Social Network Profile expert optimization. Know it’s done right. optimization. Know it’s done right. The right content, the best The right content, the best keywords, the most effective keywords, the most effective applications integrated into your applications integrated into your social media profilessocial media profiles

Invitation and access to Invitation and access to membership only New Media membership only New Media Marketing Lab online community. Marketing Lab online community. Customized Blog Development, Customized Blog Development, powered through Wordpress.powered through Wordpress.

Content Creation– we will get you Content Creation– we will get you started with Blog posts and status started with Blog posts and status updates and Tweets!updates and Tweets!

Page 5: Social Media Marketing Training, The Social Media Marketing Lab

Getting Started, Month One, Getting Started, Month One, continued…continued…

Facebook Marketing Facebook Marketing teleconference– the Basics and teleconference– the Basics and moving forward; including finding moving forward; including finding new Fans, uploading content, new Fans, uploading content, using social Ads and using using social Ads and using ApplicationsApplications

LinkedIn teleconference- the LinkedIn teleconference- the Basics and moving forward; Basics and moving forward; including joining Groups, starting including joining Groups, starting your own Group, getting involved your own Group, getting involved in Answers and getting and in Answers and getting and receiving recommendations.receiving recommendations.

Free copy of David Peters’ new Free copy of David Peters’ new book, book, The 3 Pillar Internet The 3 Pillar Internet Marketing HandbookMarketing Handbook

Your blog or Fan Page Your blog or Fan Page bookmarked in 150 Social Media bookmarked in 150 Social Media websites. For more on the websites. For more on the benefits of Social Bookmarking, benefits of Social Bookmarking, see: see: http://www.netpointmarketing.com/faq.php#3

Introduction to Social News Sites Introduction to Social News Sites Digg, Reddit, others Digg, Reddit, others

Introduction to Social Introduction to Social Bookmarking Sites Delicious and Bookmarking Sites Delicious and StumbleUponStumbleUpon

Free Free Instant SEO Audit of your of your websitewebsite

Page 6: Social Media Marketing Training, The Social Media Marketing Lab

The Social Media Marketing The Social Media Marketing LabLab

Monthly Marketing CampaignMonthly Marketing Campaign

(Months Two through Six)(Months Two through Six)

Page 7: Social Media Marketing Training, The Social Media Marketing Lab

The SMML Online CommunityThe SMML Online Community--Social Media Marketing Lab Online Community-Social Media Marketing Lab Online Community-

The Social Media Marketing Lab has launched an online HUB at The Social Media Marketing Lab has launched an online HUB at http://socialmediamarketinglab.ning.com/http://socialmediamarketinglab.ning.com/ Eventually, this will just be found at Eventually, this will just be found at www.thesocialmediamarketinglab.comwww.thesocialmediamarketinglab.com. I’m . I’m

working on making this switch.working on making this switch. Here you will find:Here you will find:

Lab Chats: Weekly Lab hours where you can ask questions, get answers and chat in Lab Chats: Weekly Lab hours where you can ask questions, get answers and chat in real time with us regarding social media strategyreal time with us regarding social media strategy

Access helpful training and marketing content in the form of articles, white papers, Access helpful training and marketing content in the form of articles, white papers, videos, audio and presentations on all areas of social mediavideos, audio and presentations on all areas of social media

Helpful Blog PostsHelpful Blog Posts Social Media Case StudiesSocial Media Case Studies Occasional Live WebinarsOccasional Live Webinars Your own online profile and links, earning additional SEO credit with Google and Your own online profile and links, earning additional SEO credit with Google and

Yahoo.Yahoo. NETWORKING! Network and learn from fellow members. Collaborate, promote, NETWORKING! Network and learn from fellow members. Collaborate, promote,

educate and help others prosper with their social media marketing campaign. educate and help others prosper with their social media marketing campaign. Shop– find targeted books on whatever area of learning you are most interested.Shop– find targeted books on whatever area of learning you are most interested.

Work in Progress– expect ongoing improvements and additional content being Work in Progress– expect ongoing improvements and additional content being added on a monthly basis!added on a monthly basis!

Page 8: Social Media Marketing Training, The Social Media Marketing Lab

The Social Media Marketing LabThe Social Media Marketing Lab-Coaching and Consulting--Coaching and Consulting-

Monthly Consulting ServicesMonthly Consulting Services One 1 hour in person consulting session per month One 30 minute one on one phone consultation per month Weekly Lab Chats Q & A available through our online community Bi-Weekly Conference calls focusing on a different area of social media

marketing Topics Include

Facebook Marketing LinkedIn Marketing Content Creation Twitter Marketing Blogging for Business Social Media Strategy Brand Building Building Your Credibility and Expert Status More!

Page 9: Social Media Marketing Training, The Social Media Marketing Lab

The Social Media Marketing LabThe Social Media Marketing Lab-Training Labs--Training Labs-

Quarterly ½ Day Workshops Quarterly ½ Day Workshops (Specific dates TBD)(Specific dates TBD)

Winter 2010– Facebook MarketingWinter 2010– Facebook MarketingSpring 2010– Building Your Business with Spring 2010– Building Your Business with

LinkedInLinkedInSummer 2010– Social Media Marketing Summer 2010– Social Media Marketing

StrategyStrategyFall 2010– Power Twitter StrategiesFall 2010– Power Twitter StrategiesSPECIAL SESSION– Blogging for Business SPECIAL SESSION– Blogging for Business

(Spring 2010)(Spring 2010)

Page 10: Social Media Marketing Training, The Social Media Marketing Lab

The Social Media Marketing LabThe Social Media Marketing Lab-Content Creation--Content Creation-

Monthly ServicesMonthly Services

4 Blog Posts written and published each month

10 Facebook Fan Page Status Updates7 LinkedIn Status Updates20 Tweets4 Blog Comments

Page 11: Social Media Marketing Training, The Social Media Marketing Lab

The Social Media Marketing LabThe Social Media Marketing Lab-Promotion--Promotion-

FacebookFacebook Monthly Social Ads for the First MonthMonthly Social Ads for the First Month Fan Page promoted through Net Point Marketing’s sphere of influence Fan Page promoted through Net Point Marketing’s sphere of influence Fan Page promoted through other members sphere’s of influenceFan Page promoted through other members sphere’s of influence Custom Graphics and Applications available at additional chargeCustom Graphics and Applications available at additional charge Training on promotional strategiesTraining on promotional strategies

LinkedInLinkedIn Profile written or rewritten with proper format and keywordsProfile written or rewritten with proper format and keywords Group started and promotedGroup started and promoted Relevant Groups joined (5 to 10)Relevant Groups joined (5 to 10) Introduction to Q & A section for promotionIntroduction to Q & A section for promotion Introduction to Recommendations for promotionIntroduction to Recommendations for promotion

Page 12: Social Media Marketing Training, The Social Media Marketing Lab

The Social Media Marketing LabThe Social Media Marketing Lab-Promotion--Promotion-

TwitterTwitter Optimize profile with right keywordsOptimize profile with right keywords Training on Tweet DeckTraining on Tweet Deck Custom graphics available at additional chargeCustom graphics available at additional charge Training on Twitter etiquette; finding influencers, followersTraining on Twitter etiquette; finding influencers, followers

BlogBlog Bookmarking in 150 Social Media SitesBookmarking in 150 Social Media Sites Blog manually submitted to Technorati and AlltopBlog manually submitted to Technorati and Alltop Facebook Fanbox integrated into the blog Facebook Fanbox integrated into the blog Share Features added to blog for each postShare Features added to blog for each post Subscribe by email widget addedSubscribe by email widget added see see www.netpointmarketing.comwww.netpointmarketing.com/blog/blog for an example of the above 3 features for an example of the above 3 features Optimized for SEOOptimized for SEO Submitted to Google, Yahoo and BingSubmitted to Google, Yahoo and Bing

Page 13: Social Media Marketing Training, The Social Media Marketing Lab

The Social Media Marketing LabThe Social Media Marketing Lab-Investment--Investment-

1st Month1st Month $699$699 22ndnd through 6 through 6thth Month Month $299$299______________________________________________________________________ Additional OptionsAdditional Options

Custom Blog Development $650

--Highly Recommended Custom Fan Page GraphicsCustom Fan Page Graphics $900$900 Custom Twitter Profile GraphicsCustom Twitter Profile Graphics $700$700

Payment Options: Check, All Major Credit Cards, PayPalPayment Options: Check, All Major Credit Cards, PayPal

Page 14: Social Media Marketing Training, The Social Media Marketing Lab

The Social Media Marketing LabThe Social Media Marketing Lab-Getting Started!--Getting Started!-

The Social Media Marketing Lab is now open for The Social Media Marketing Lab is now open for business! business!

To get started on your path to social media To get started on your path to social media marketing success, email us at:marketing success, email us at:

[email protected]@netpointmarketing.com or call David at or call David at 614-769-1381. 614-769-1381.

Thank you,Thank you,David David