Social Media Marketing Tips

BEST PRACTICE FOR BUSINESS

Game OnSTARTUPS, NEW BUSINESS, DIGITAL NATIVES

Pros:

Agile

Lean

Disruptive

Slowly Chipping Away

TRADITIONAL BUSINESS, DIGITAL IMMIGRANTS

Pros:

Experience

Stability

Success

Loosing Relevancy

Flip Turns & Drill Bits

“Everything can be broken down into simple steps”

1980s3 CLIENT CONSIDERATIONS

1. Your brand cannot be chosen if it is no

Considered

2. How much time has a customer spent

considering your brand Frequency

3. If considered, Why would your brand be

Preferred over others?

Consumer Research Paper1970S

Consideration

Frequency

Preference

2014

This is Social Word of Mouth

2015MOST BUSINESS WILL EVOLVE SOCIAL MEDIA AS A KEY

MARKETING CHANNEL IF THEY ARE TO SURVIVE THE DECADE

How?HOW DO I BENEFIT FROM SOCIAL MEDIA

Traditional Marcomms

Opportunities Today

Get InvolvedYOU DON’T NEED TO KNOW HOW TO BUILD YOUR CAR

BUT YOU DO HAVE TO KNOW HOW TO DRIVE IT

4 Pillar of Business Success

“HOW TO PLAY AND WIN ONLINE”

4 Pillar of Business Success

The Good NewsTRADITIONAL

Traditional Service and Marketing

INTEGRATED

Integrated Social Media Best Practice

Best Practice

Best Process

1. Business Strategy“Quality over Quantity”

Create Advocates not Followers Don’t target the entire WWW

Top 5 Platforms

Communities of Billions Becoming Tighter Networks

Insights & IdeasYou Get Word of Mouth $ Direct Connections

Focus – On Topic Thought Leadership

Mix in Campaigns, Adverting, Offers

Video – Yes – 80% online is spent streaming video

Macro Approach, Many Small, Smart Posts

(getting tone of voice correct, constant wins)

2. Your StyleYour Brand Character Will Suit Specific Platforms

3. PublishingThe Hurdle; Engaging Content Style, Frequency & Resourcing

5 Pro Tips1. Use Attention Grabbing, Contrasting Image and Video in Posts for. Black Backgrounds and

Onfographics

2. Using at the start of an @tweet to send to all your followers.

3. 3 Use VideoSEO, eg. &Mine’s VideoSEO strategy using 100 Micro clips (30 secs) received 437,000 Views in 4 months.

4. $5 Advertising Tickers (Free Offers)

5. Influencers – Start a business network or question forum on LinkedIN (and/or) connect advocates (freebies or shared articles)

Software Shortcutswww.and.to – Free

HootSuite - $

Radian6 - $$$

Lithium - $$$

Cost vs. RewardENTRY LEVEL IS TIME OR THOUSAND $ PER MONTH

Build TrustPLAYING THE LONG GAME – LEAD SOURCE

Top 3 Tips

Top 3 Tips1. Get Involve: Don’t let digital natives chip away at your business staff and media.

2. Grow Conversions: Connect with Real People using Real Content. (Likes = Customers)

3. Be Agile: Adapt your strategy to unlock your new owned marketing channel.

Free MP3 Podcast reveals how to use social media to sell more stuff.

Find out more at

www.sociamigo.com/mp3