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Social media intelligence is the combination of quantitative and qualitative insights gained from monitoring a specific brand, product, or subject matter in social media. All in real-time.Social media is the world’s largest focus group with millions of participants sharing their unbiased thoughts each day. With this massive data set, businesses now have the power to mine and further understand consumer opinion and slice and dice data by gender, age segmentation and location.
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www.dot.co.id
Social ���Media Intelligence For Marketing Campaign
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Marketing
Word Of Mouth Internet Technology
Nowadays
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� MOST EFFECTIVE � MOST POWERFUL � MOST INFLUENTIAL � LEAST expensive � Based on research by Osterman Research � Source : http://EzineArticles.com/6369450���
Word Of Mouth
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Word Of Mouth
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Word Of Mouth
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� > 58% Indonesian use Internet � Handphone, tablet, handheld devices � Getting cheaper � Internet is the largest communication
medium � People still prefer to talk face to face, but
Internet enable the information to spread fast around the world.
Internet Technology
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Internet Technology
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Internet Technology
The Market is Huge & still growing
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Indonesian Lifestyle
everything is about friends and location
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Market Growth
1,150% Growth
Indonesia's Internet Users 240.2 million
Eat Pray Tweet
12.5% of the population
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Internet Technology
Mobile Phone or Social Tool?
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Data Package Promo
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Data Package Promo
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� Media for socializing � Share:
� Opinions � Thoughts � Experiences � Information
� Viral Marketing
What is Social Media?
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Why would people have conversation on Social Media about you? � They Love you � They Hate you � They were asked Opinion about you � Their Community is talking about you
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Why Corporate needs Social Media?
What you say is more important than what advertising agencies say
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Why Corporate
Food?? Or a way for your customer to tell their stories?
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Conversations
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How Popular is Social Media globally?
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Impacts of Social Media
how social media transforms the way we do business
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Impacts of Social Media
#1
increase followers, friends, and shares
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Impacts of Social Media
#2
increase brand awareness
listening each others
credible forms
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Impacts of Social Media
#2
increase brand awareness
Word Of Mouth Viral Marketing
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Impacts of Social Media
#3
stand out from competitors
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How Potential is Social Media?
stand out from competitors
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stand out from competitors
It’s always TICKING like your heart BEATING
#1
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stand out from competitors
#2
• AMAZING growth rate
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#3
• VAST number of users • The Charasteristics of users
that PERFECT FIT with your business
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#4
Internet Users in Indonesia rising significantly at 32% on 2010
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#5 The Accessibility
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Benefits of Social Media?
stand out from competitors
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stand out from competitors
#1
Half respondents in a research said that ‘LOW COST’ was the main benefit
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#2 The facebook fans SPENT MORE than the non-facebook fans
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#3
Using socmed marketing INCREASING ROI
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#4
Once customers get engaged in Social Media their MINDSET on your brand/s tend to be POSITIVE
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Social Media
stand out from competitors
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Social Media Strategy
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Which Social Media Fits You?
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Customer Communica.on
Brand Exposure
Traffic SEO
Which Social Media Fits You?
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What’s Crucial?
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Quality NOT Quantity
What’s Crucial?
Content Quality is Crucial!
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KPIs measurements
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Analysis Strategy
Track number of Followers, Fans, Mentions, Post, Klout Score
Social Media
Digital Campaign
Track number of Followers, Fans, Mentions, Post, Klout Score
Current
Future
Brand Awareness
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Data Klout Score Your popularity on Social media (esp. Twitter) doesn’t only
depend on number of followers but also the contents, influence level and audience engagement level.
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Data
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Data
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Data
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Data
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Social Media Strategies Why Choosing DOT?
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1. Based on Real Data
Analytics Tools
Reports
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2. Adap;ve Strategy
Current Conditions
Campaigns Tracking
& Analytics Tools
Reports
Feedbacks
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3. Customized Campaigns
1. Based on your line of business
2. Based on the product type
3. Based on the campaign goals
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4. Recommenda;ons & More Targeted campaigns
1. Recommendation based on the report of previous campaigns.
2. Suggest more targeted future campaigns based on previous campaigns.
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Thank You !
