Al  sayegh  Media

The Potential of Social MediaHow To Grow Your Fan Base & Extend Your Reach?

Dr Hassan Dawood - @r7aalDeputy CEO @AlsayeghMedia

17 April 2012

1. Introduction2. Main Presentation3. Conclusion 4. Case Studies

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Index

Al  sayegh  Media

Social Mediafans reach

Facebook PPCAnalytics

A quick & easy solution?

Buy & Flood of PPC

L

Is it a game of numbers?

fansfollowersfriends

What about your business objectives?ROI?

So.. HOW to?

Right

fansfollowersfriends

How to get them

join?engage?community?retain?

feelingsrelationsculturelocal

CONTENT

CONTENT CONTENTCONTENT

Your brand isYour content

The market ishungry for content

What content is appropriatefor a specific brandfor a specific target audience?

FishermanRight bait - Right fish

Real fishermanDon’t use old fish hook used content

Content Strategy?

Understand the culture - Localization

Don’t limit yourself to a platform

Social Media is just a platformCross-platform integrated campaigns

Content should drive technology

To create content you need the right talentthat understands both:

ContentTechnology

TALENTS?

FindGroomExploreLearn

It is an evolving world!

ConclusionContent

CultureCapability

Al  sayegh  Media

Case Studies

1- Du - Ramada Campaign2- FNC Elections

Du - Ramadan Campaign15,000+ Unique “Qualified” Facebook Fans in just 4 weeks

Our challenge was to attract one of the most hard to reach consumer segments: Locals / conservatives

Sheikh Dr Mohammed al Oraifi

Available from 3 – 4pm daily during the holy month, answering calls from Du customers who had religious questions. Converted a hotel room into a studio equipped with a hi-tech device which was especially ordered for this campaign. Integrating this with the mobile phone, we recorded our fans’ conversations in their entirety. For the next phase, we used our in-house studios to empty the daily recordings, packaged this with Du’s audio branding and posted it on the Facebook application we had developed specifically for this campaign.

Stunning Win in the FNC Elections

A candidate who nobody thought would win, nobody except us.Ahmad Ahli is no longer a “candidate”, but an elected and respected Member of Parliament / Congress.

PR videosAudio PRNewspaper ads for strong positioningRadio spots during influential talk showsWebsiteSEMSocial mediaBloggingOffline PRSupporters HotlineBBM

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Thank You!