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Some reasons process automation suppliers may want to consider the use of social media in their business efforts. Presented by Jim Cahill at the 2011 Valve Manufacturers Association Market Outlook Workshop (http://jimc.me/p5uOFC)
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Social Media—Why?Social Media—Why?Jim CahillChief Blogger / Head of Social Media
[File Name or Event]Emerson Confidential27-Jun-01, Slide 2
Who’s Behind that Social Media Column in Valve Magazine?Who’s Behind that Social Media Column in Valve Magazine?
[File Name or Event]Emerson Confidential27-Jun-01, Slide 3
It’s Growing. It’s Global. It’s Cross-GenerationalIt’s Growing. It’s Global. It’s Cross-Generational
www.youtube.com/watch?v=3SuNx0UrnEo
[File Name or Event]Emerson Confidential27-Jun-01, Slide 4
How We Tend To Think About Social MediaHow We Tend To Think About Social Media
en.wikipedia.org/wiki/Web_2.0
[File Name or Event]Emerson Confidential27-Jun-01, Slide 5
Think People-To-People, Not ApplicationsThink People-To-People, Not Applications
5www.slideshare.net/Dell_Inc/three-social-media-steps-for-business
[File Name or Event]Emerson Confidential27-Jun-01, Slide 6
1. So Why Should Our Businesses Care?1. So Why Should Our Businesses Care?
[File Name or Event]Emerson Confidential27-Jun-01, Slide 7
A Chemical Engineering Magazine Study—It’s All About SearchA Chemical Engineering Magazine Study—It’s All About Search
[File Name or Event]Emerson Confidential27-Jun-01, Slide 8
Does Your Sales and Service Response Meet These Expectation?Does Your Sales and Service Response Meet These Expectation?
[File Name or Event]Emerson Confidential27-Jun-01, Slide 9
2. So Why Should Our Businesses Care?2. So Why Should Our Businesses Care? Competition for attention
[File Name or Event]Emerson Confidential27-Jun-01, Slide 10
Our Customers Are Being Bombarded and Our Messages Are Less EffectiveOur Customers Are Being Bombarded and Our Messages Are Less Effective “The average American is exposed to over
3000 ads every day. The ads increasingly encroach upon our public space -- our schools, our public transportation, our buildings, and even our beaches" (a new technique enables the advertisers to stamp their ads onto the sand at beaches.)
www.mortarblog.com/2006/07/average_america/comments/page/2/
[File Name or Event]Emerson Confidential27-Jun-01, Slide 11
“Our work demands the broadest skill set of any engineering
discipline—it requires knowledge of
chemical processes, mechanical, electrical,
electronics, software, networks and IT” –John Berra
3. So Why Should Our Businesses Care?3. So Why Should Our Businesses Care? Sheer amount of knowledge our customers
require
www.automationworld.com/columns-8219
[File Name or Event]Emerson Confidential27-Jun-01, Slide 12
4. So Why Should Our Businesses Care?4. So Why Should Our Businesses Care? Dwindling local peer group of experts
[File Name or Event]Emerson Confidential27-Jun-01, Slide 13
Less Experienced Engineers Don’t Have The Peer Circle They Once HadLess Experienced Engineers Don’t Have The Peer Circle They Once Had
[File Name or Event]Emerson Confidential27-Jun-01, Slide 14
5. So Why Should Our Businesses Care?5. So Why Should Our Businesses Care? Communications in constant state of change
[File Name or Event]Emerson Confidential27-Jun-01, Slide 15
Our Businesses Need to Adapt to Changing CommunicationsOur Businesses Need to Adapt to Changing Communications
[File Name or Event]Emerson Confidential27-Jun-01, Slide 16
A QUICK LOOK AT POPULAR SOCIAL MEDIA APPSA QUICK LOOK AT POPULAR SOCIAL MEDIA APPS
[File Name or Event]Emerson Confidential27-Jun-01, Slide 17
The Most Critical Social Media AppBy FarThe Most Critical Social Media AppBy Far
[File Name or Event]Emerson Confidential27-Jun-01, Slide 18
Twitter—140 Character Microblog, Integrated With Cell Texting, Follow/FollowTwitter—140 Character Microblog, Integrated With Cell Texting, Follow/Follow
Twitter is like a Text Message with a BCC: To The World
[File Name or Event]Emerson Confidential27-Jun-01, Slide 19
YouTube—Shared User-Generated VideosYouTube—Shared User-Generated Videos
Share Successes, How-to’s, Training, Demonstrations
[File Name or Event]Emerson Confidential27-Jun-01, Slide 20
LinkedIn—Bio, Education, Interests, Expertise & Link Networks TogetherLinkedIn—Bio, Education, Interests, Expertise & Link Networks Together
The Social Network of Business Professionals
[File Name or Event]Emerson Confidential27-Jun-01, Slide 21
Slideshare—User-Generated Presentation SharingSlideshare—User-Generated Presentation Sharing
SlideShare = Presentations
[File Name or Event]Emerson Confidential27-Jun-01, Slide 22
Facebook—Increasingly A Business Communications ChannelFacebook—Increasingly A Business Communications Channel
750 Million Participants and Rapidly Growing
[File Name or Event]Emerson Confidential27-Jun-01, Slide 23
WAYS SOCIAL MEDIA CAN HELP YOUR BUSINESSWAYS SOCIAL MEDIA CAN HELP YOUR BUSINESS
[File Name or Event]Emerson Confidential27-Jun-01, Slide 24
Customer Expectations—Get People to the Surface of Your OrganizationCustomer Expectations—Get People to the Surface of Your Organization
Focus a/some resource(s) on listening
Use tools for listening—Google Alerts, Radian6
Monitor LinkedIn, Facebook, Twitter, Google+
Engage negative commenters with your organization
Thank positive commenters
Rapid response builds positive word of mouthhttp://bit.ly/b4vgpD
[File Name or Event]Emerson Confidential27-Jun-01, Slide 25
Competition for Attention—Build Thought LeadershipCompetition for Attention—Build Thought Leadership Engage with members
of the trade press / analyst community through blogs, Twitter, Facebook, LinkedIn
Provide a point of view through a focused blog
Collaborate with other experts on books, webinars, videos
twitter.com/JimCahill/editors/members
[File Name or Event]Emerson Confidential27-Jun-01, Slide 26
Sheer Knowledge Required—Build Peer-to-Peer CommunitiesSheer Knowledge Required—Build Peer-to-Peer Communities
[File Name or Event]Emerson Confidential27-Jun-01, Slide 27
Retiring Expertise—Make Expertise More Publicly Available and SearchableRetiring Expertise—Make Expertise More Publicly Available and Searchable
[File Name or Event]Emerson Confidential27-Jun-01, Slide 28
Changing Communications –Embrace the Change, Have Focused EffortsChanging Communications –Embrace the Change, Have Focused Efforts
[File Name or Event]Emerson Confidential27-Jun-01, Slide 29
Good Documented Policy: www.ibm.com/blogs/zz/en/guidelines.htmlGood Documented Policy: www.ibm.com/blogs/zz/en/guidelines.html
Copyright
Fair Use
Trade Secrets
FinancialDisclosure
Full disclosure
Code of ConductConfidentiality
Participants Must Understand Legal Issues And RamificationsParticipants Must Understand Legal Issues And Ramifications
[File Name or Event]Emerson Confidential27-Jun-01, Slide 30
RESULTSRESULTS
[File Name or Event]Emerson Confidential27-Jun-01, Slide 31
Net Result—Participation Opens Up New Business OpportunitiesNet Result—Participation Opens Up New Business Opportunities
[File Name or Event]Emerson Confidential27-Jun-01, Slide 32
Net Result—Faster Responses Build Loyalty and Positive Word of MouthNet Result—Faster Responses Build Loyalty and Positive Word of Mouth
[File Name or Event]Emerson Confidential27-Jun-01, Slide 33
Participating at the Surface Opportunities for Your Experts to Interact with OthersParticipating at the Surface Opportunities for Your Experts to Interact with Others
[File Name or Event]Emerson Confidential27-Jun-01, Slide 34
Let’s Stay Connected
Jim CahillEmersonProcessXperts.com
@JimCahilllinkedin.com/in/[email protected]
THANK YOU!