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A presentation for the Palm Springs Photo Fex
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SOCIAL MEDIA MARKETINGESSENTIAL
FOR PHOTOGRAPHERSpresented by frederick van johnson
@frederickvan
I'm a Photographer & MarketerThe fantastic 80'sThe Starving Artist thing is a myth Why am I qualified?
HI! I’M FREDERICK VAN JOHNSON
ASSESSING THE REASONS WHYSOCIAL MEDIA
?WHY, WHO, WHEREWHAT, WHEN, HOW
Why are you doing this?Who are you talking to?Where should you be posting?
WHY, WHO, WHERE?
What should you be posting?When should you be posting?How should you be posting?Bringing it all together?
WHAT, WHEN, HOW?
LET'S GET STARTED!
What are your goals?Customers?Friends?Networking?
WHY ARE YOU DOING THIS?
Referrals?Traffic?Ego?Because everyone else is?
WHY ARE YOU DOING THIS?
Brides?Other Photographers?Students? Prospects?Advertisers?
WHO ARE YOU TALKING TO?
Google+, YouTubeTwitterFacebook, (no MySpace)PinterestFlickr
WHERE TO POST? (GUIDED BY WHO)
Establishing a voiceConversationAdding valueLinksPhotography, etc.
WHAT SHOULD YOU BE POSTING?
Frequency of postingVaries by mediumTime of day
WHEN TO POST?
Multiple times per day?Post when you have reasonsBuild a calendar (Holidays, etc)
WHEN TO POST?
FREE PLANNING CALENDAR
http://fvj.me/PlanningCalendar
Direct - Using the related serviceGhost writersScheduling
HOW SHOULD YOU POST?
Automation
‣Hootsuite
‣Video syndication
‣EZVideo PlayerScheduling
HOW SHOULD YOU POST?
CREATE your marketing planBUILD a routineMEASURE effectiveness
BRINGING IT ALL TOGETHER...
Control the Relationship
‣Blogging
‣Everything points to the list!
CONCLUSION
NEXT STEPS...
MediaBytes!
Use Code “PSPF” for $10 offThe Photographer Interview Series
DISCUSSION
