Social Media for NonProfits

IABC PhoenixChris SietsemaApril 29, 2010

Who Is Active in Social Media Now?

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73% 56% 49%

Idealware Survey – February 2010

Different Tools

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A Business Utility

Customer Service

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Market Research

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Awareness & Revenue

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“If a story is not about the hearer he will not listen. And here I make a rule – a great and interesting story is about everyone or it will not last.”

- John Steinbeck

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Be Specific

Make Everything…

• Share• Give• Contribute

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Survey the Landscape

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Handout

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7 ImportantQuestions

Connecting the Dots

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Grow Awareness

Grow Awareness

Customer Service

Customer Service

Engage NewAudiences

Engage NewAudiences

Sample Objectives

What People Want

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• Fun / Play• Information• Relationships• Opportunities to Share

A Barter System

• Entertain• Educate & Enlighten• Invite & Say “Thank You”• Ask Questions 19

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Conversations ∞ Content

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• Stick to Your Plan• The “Parachute” Rule• Adopt a Schedule• Follow Accordingly• Segment With Lists• Reply & ReTweet• “Thank You” DMs • Use Event #hashtags

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• Advanced Search

• Start a LinkedIn Group– 159 “Arizona” Non-Profit Groups

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• Post a Question

• Build a Channel• Get Volunteers• Optimize for Search• Integrate• Take Advantage:

YouTube.com/NonProfits

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Other Notable Venues

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Blogging

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Lack of Confidence33

Lack of Content

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Lack of Resources

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Lack of Personality

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Poor Measurement

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Social Media Analytics

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Questions?• Chris Sietsema• Teach to Fish Digital• chris@teachtofishdigital.com• 480.389.5435

• linkedin.com/in/sietsema• Twitter: @sietsema

• slideshare.net/sietsema

Slide-ography• Slides 3 & 9 – Idealware Survey: Using Social Media to Meet NonProfit Goals (February, 2010)• Slide 11 – John Steinbeck, LIFE Magazine 1937. Photographer: Peter Stackpole• Slide 12 – You have to pick one from Florian on Flickr Creative Commons • Slide 13 – easy from Bob Rosenbaum on Flickr Creative Commons• Slides 11-13 – derived from Jason Falls’ post, Three Keys to NonProfit Social Media Success• Slide 18 – I wanna hold your hand from batega on Flickr Creative Commons• Slide 25 – A Sunday Afternoon on the Island of La Grande Jatte – 1884 by George Seurat• Slide 33 – Scared from Capture Queen on Flickr Creative Commons• Slide 34 – Takir Desert from flydime on Flickr Creative Commons• Slide 35 – Time is Money from praction^r on Flickr Creative Commons• Slide 36 – Green Man from www.theindychannel.com• Slide 37 – My wife’s lame bell collection

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