Social Media For Mobile Market Research

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This is a talk/workshop II gave at the Symbian Exchange and Exposition.


<ul><li> 1. Upstream Research 4 Downstream Returns Scott Gilbert President Enthiosys, Inc. </li> <li> 2. Today's Flow I talk about me I talk about Enthiosys I learn about you We talk about mobile market research 15 Min Break We build and share market research plans 15 Min Break We check out a tool You get free stuff </li> <li> 3. About Me just so you know where Im coming from </li> <li> 4. Scott Gilbert President &amp; Senior Consultant at Enthiosys, Inc. Satisfy customers, Manage partnerships, Run the office Helped start-ups raise $11M in venture capital Heavy focus on business and product planning for success Co-founder of a predictive analytics company Built the plan, talked to customers, shipped first product BearingPoints High Technology Strategy Practice Helped big companies and govt agencies find new markets </li> <li> 5. Enthiosys Overview just the basics </li> <li> 6. Enthiosys, Inc. An Agile product management consulting firm founded in 2003 by Luke Hohmann. We help clients achieve business agility: delivering great results, not just great software. Services designed to improve products, processes and the people who drive them. </li> <li> 7. A Set of Services continuous customer collaboration to understand complex markets and provide input throughout the development process agile transformation of your entire company to leverage the power of Agile product development and management pricing, licensing and creation of business models to capture the full value of your solutions product roadmaps for individual products and portfolios with processes and best practices to sustain them over time service design to improve the customer experience by delivering a whole product solution and additional revenue </li> <li> 8. Designed for Business Agility </li> <li> 9. Enthiosys Team 20 F/T and P/T consultants Luke Hohmann, Founder/CEO Scott Gilbert, President Rich Mironov, CMO Dan OLeary, CTO Thought leaders 4 books, monthly newsletter, Agile blog Frequent webinar and conference speakers Leaders in our industry associations </li> <li> 10. Selected Clients </li> <li> 11. Who Is Here? show of hands </li> <li> 12. Raise Your Hand If You are a mobile app developer You build apps as a hobby, $ is 2nd You build apps for a living, $ is 1st You build apps for your company You build apps for other companies You have ever done any market research You have been part of killer app effort that started with market research Will you share your story? </li> <li> 13. Mobile Market Research lets talk about it </li> <li> 14. The Mobile Apps Pie is Big </li> <li> 15. And GrowingFast </li> <li> 16. And ChangingFast </li> <li> 17. Which is GreatBut Your Slice May be Small </li> <li> 18. BECAUSE </li> <li> 19. Market is Fragmented Many Ways Category Platform Distribution Geography Carrier User/Chsr Entertainment iPhone Apple Store China Verizon Individuals Productivity Android Android Mrkt Asia AT&amp;T Consumers Social Media Windows Mobile Mrkt UK Sprint Prosumers Communication Symbian Horizon EU TMobile Enterprise Navigation Rim BB World N. America Clearwire CIOs Utilities Java Handango S. America EchoStar Depts Business OVI Store, etc. ROW Individuals </li> <li> 20. Portals 45.2 E-Mail 33.6 Weather 21.4 News &amp; Current Events 20.1 Search 16.9 Entertainment 13.9 City Guides/Maps Social Networking Sports 12.4 12.3 12.0 Music Games 8.9 8.7 Technology/Science 8.3 Videos/Movies 7.7 Business/Finance 7.7 News Food/Dining 7.2 Banking/Online Trading 7.1 Shopping/Auctions 6.2 Source: Mobile Media Measurement Mobile Internet Report Travel/Vacation 4.1 Health/Fitness 3.0 Education/Employment 2.6 Automotive 2.2 Everyone Segments it Differently Real Estate 1.5 Adult 1.2 Source: Distimo Report, Aug 09 </li> <li> 21. For Different Reasons </li> <li> 22. Business Models &amp; Pricing Issues Add to the Complexity title category price iRa Pro Business 899.99 MobileNavigator Europe Navigation 99.99 Air Sharing (Doc Viewer) Productivity 4.99 OmniFocus Productivity 19.99 Things Productivity 9.99 BeejiveIM 3.0 with Push Social Networking 9.99 Tweetie Social Networking 2.99 Midomi Music Identifier Music 4.99 LogMeIn Ignition Productivity 29.99 1Password Productivity 4.99 Jaadu VNC Productivity 24.99 Antidote Mobile - Dictionnaires Reference 19.99 Super Monkey Ball Games 5.99 Top 50 Grossing Apps by AppsFire </li> <li> 23. And Your Preferences Too </li> <li> 24. WHICH MAKES UNDERSTANDING, RESEARCHING &amp; SUCCEEDING IN THE MOBILE APPS MARKET VERY HARD SO WHAT SHOULD YOU DO? YOUR HOMEWORK </li> <li> 25. What is Market Research? Market research is about finding answers to questions that deal with whether or not there is a market for your product It should be a systematic, ongoing process that never truly ends But at certain points in time, should produce actionable results </li> <li> 26. Market Research Goals Reduce risk and make better business/product decisions by focusing on specific questions Understand dollars, growth rates, segments and their characteristics Understand market trends, competitors, value chain, ecosystem Understand business model pricing (level/structure) issues </li> <li> 27. How Do We Do It? The answer to this question is changing constantly. 5 years ago I would have given you a much different answer than today. The web, mobile web, social media and other technologies and tools are changing the way we go about it. </li> <li> 28. Be like Google? ...Almost Few of us can afford to throw things against the wall to see what sticks. Most of us cant give everyone 20% of their time to experiment. So, we need to learn fast, cheap &amp; early to make good choices about what goes into development. Then, like Google, observe market reaction and iterate to a better place. </li> <li> 29. Start With Secondary Research For Trends and the Big Picture Industry web sites, analysts, associations and conferencesthanks Symbian!! NOTE: Keep on top of...</li></ul>