Social Media for Business

A Framework for Using Social Mediato Connect with Your AudienceInspired by the work of Chris Brogan

Mark Smiciklas, MBA // IntersectionConsulting.com // twitter.com/Intersection1

Social Media may not be a good fit for every business

know the social media capacity of your

organization

…and be comfortable

Where do you start?

social media roadmap?

But a MAP won’t help… until you decide

where you’re going

What’s your social media destination?

FIRST:

Learn about the social places where you intend to hang out

start by listening

NEXT:

Set up a home base your online home …a place you own

2-WAY CONVERSATIONENGAGEMENTCOMMUNITY

Make your home base a friendly place to hang out

M Y H O M E B A S E

NEXT:

extend into outposts places on the web where you have a

presence (don’t own)

social media outposts will differ based on your target audience

and objectives

M Y O U T P O S T S

What happens at your outposts

?

Add Content

Build Relationships

T E S T I D E A S

grow a profile

LISTEN

experiment

make connections

lend a hand & try to be useful

What are the possible outcomesof all this social media activity?

Relationships, Partnerships, Communities

r e s o u r c e s

IDEAS

Traffic

NEXT:

Community participation being in places

where people might be talking about

you

WARNING!

If you choose to step in and participate…

You can’t control what people say

NEXT:

Integrate face-2-face try to bridge social media

and real life interaction

ONE LAST REMINDER:

Cultivate your network

Photo Credits

Warning: http://www.flickr.com/photos/scragz/134084915/

Be comfortable: http://www.flickr.com/photos/eldh/2473030370/

Where do you start: http://www.flickr.com/photos/dnorman/436670816/sizes/o/

Roadmap: http://www.flickr.com/photos/anniemole/68936208/

Destination: http://www.flickr.com/photos/nattu/3202281339/

Listening: http://www.flickr.com/photos/heyjoewhereyougoingwiththatguninyourhand/72572909/

Test ideas: http://www.flickr.com/photos/sixmilliondollardan/3383537791/

Listen: http://www.flickr.com/photos/rossinabossio/204322010/

Connections: http://www.flickr.com/photos/juhansonin/407874864/

Play: http://www.flickr.com/photos/juhansonin/407874864/

Lend a hand: http://www.flickr.com/photos/greencolander/224107672/

Relationships, partnerships, community: http://www.flickr.com/photos/luc/1824234195/

Ideas: http://www.flickr.com/photos/luc/1824234195/

Traffic: http://www.flickr.com/photos/14849464@N03/2341921382/

Resources: http://www.flickr.com/photos/jurvetson/2234378275/

Thank You