Lee Hopkins

MFAA

16th November 2011

advanced communication strategies and tools

social media and

the

Facebook

Australia

On Facebook Population

Facebook

Australia

0

2

4

6

8

10

12 10.6 10

4.1

2.2 1.8 1.8 Mil

lio

ns

UA

V

Unique Australian Visitors – October 2011

Bolster a company’s

Reputation

Correct inaccurate Rumours

Provide correct

Information

Tell the company’s

Story

Address unhappy

Customers

Source: Hopkins & Magee, 2009

Risks

Benefits

Case studies

Brand hijacking

The ‘lunatic fringe’

Negative comments

Employee error (Vodafone, KC)

Social media storm (and no way to respond)

What if they don’t love me?

Brand hijacking

The ‘lunatic fringe’

Negative comments

Employee error (Vodafone, KC)

Social media storm (and no way to respond)

Branding

Goodwill

Lead generation

Customer service

Engagement with audiences

3Ts + A = Social Media Ethos

Truth

Trust

Transparency

Accountability

Professional portfolio

Customer testimonials

Company profile

Fellow professionals

Signal search updates

http://www.youtube.com/watch?v=ypmfs3z8esI

"This afternoon an employee posted an obscene message from the official Vodafone UK Twitter profile. The employee has been suspended immediately and we have started an internal investigation. This was not a hack and we apologise for any offence the tweet may have caused."

http://www.youtube.com/watch?v=xwgYqIZUtZ0

Kiss

Find your lovers

Start small

Take a pulse

Refine

!@#!

• Truth, Trust, Transparency & Accountability

3T&A communication

universe:

• The Internet

• 9/11

• PC

• Harry Potter

Black Swan moments in

history

Conclusions

5

Go to Twitter.com and set up a profile

Go to LinkedIn and set up a profile

Go to Facebook and search for your competitors

Collect some e-resources you can give away

Think about what makes you stand out

Next week: Start planning your business’ Facebook (&

Google+) Pages

Things to do this evening

http://www.youtube.com/watch?v=xwgYqIZUtZ0

The Alamo Drafthouse

LeeHopkins.net

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Twitter: LeeHopkins

Facebook: HopkinsCommunication

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Tel: 0410 642 052