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Social Media & Network และ E-Marketing ปรเมศวร์ มินศิริ www.kapook.com

Social media and network E-marketing

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Page 1: Social media and network E-marketing

Social Media & Network และ E-Marketing

ปรเมศวร์ มนิศิริwww.kapook.com

Page 2: Social media and network E-marketing
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TIME’s Person of the Year 2006

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Social MediaConversation Media

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The Rise of Conversation Media

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Creating Many-To-Many Conversations

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Social Value

Aggressive

Individualism Competitive

Cooperative

Altruistic

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Social movements

Flashmob

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Less is MORE

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Influencer ?

• Influence (was) attracting attention to yourself

• Influence (is) Providing attention and value to others

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RT

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Oprah Winfrey 1st Tweet

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Oprah Winfrey2,685,072 Followers

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Cover Story:

How Twitter Will Change

The Way We Live

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is an approach to the management of information that treats human attention as a scarce commodity

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Folksonomy Taxonomy

HashTag

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facebook

- Profile Page- Wall- Newsfeed- Friends, Mutual Friends- Fan Page- Group- Photo!- Video- And more…

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http://fb.me/yourbrand

Fan Page

http://fb.me/yourbrand
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The Rise of Crowdsourcing

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www.milliondollarhomepage.com

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www.mturk.com

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Design a Pepsi Can

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Global Creative Network

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www.ageofstupid.net

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650+ people investing total 885,173

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http://www.ageofstupid.net/how_to_crowd_fund_your_film

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Thank You

@iwhale


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