AFFILIATE MARKETING AGENCY vs. NETWORK · AGENCY vs. NETWORK AFFILIATE MARKETING. When it ... Media exp: PPC, Data, Programmatic display, Affiliate Career length: 8 years Last job

AGENCY vs. NETWORKAFFILIATE MARKETING

When it comes to affiliate marketing, you have a choice.

COPYRIGHT | SCALE DIGITAL 2018

Affiliate Network

Bundled services

Scheduled account management

Narrow channel scope

Platform + Agency

Contract directly with tech partner

Flexible on demand account management

Multi-channel thinking

1996 2018


What does that choice mean in reality?


Your choice of technology.


Most platforms do a good job of the basics whether it’s proprietary network software or a SaaS product...

* Tracking * Billing

* Reporting* Validations

* Ad serving

* CPA Management



...but network technology comes bundled with zealous execs...


...who don’t have the experience or remit to make objective recommendations.

Platform + Agency choice● Allow clients to approach the channel with

their own strategic priorities

● Make informed and objective recommendations about key partners

● Forecast lead approach

Network choice● Demonstrate value by making any and

every recommendation

● Are led by a few social relationships they have in the market

● Report on what’s happened

The service choice.


When you buy a network, it’s not the brand you are buying…


‘Network’ Ricky - 24Media exp: None

Career length: 6 months

Last job: Charity collections - Barnardos

‘Agency’ Emma - 36Media exp: PPC, Data, Programmatic display, Affiliate

Career length: 8 years

Last job: International Account Director - AMEX

Gender StudiesSwindon

Mini-Baking Assistant

Sainsbury's

XBox Gaming

Charity CollectionsBarnardos

Post Office(Summer Job)

Adwords Certified Professional

Programmatic media buyer

Client-side acquisition manager

Paid search manager

Experian data manager

Affiliate account director

50 clients

8clients


The network rookie


2

1

3

45

6

7

8

The senior agency marketer


2

1

3

4

5

6

7

8

When it comes to affiliate marketing, you have a choice.



Choose great technology + quality service.

- Reach new audiences online

- Work with the best media partners in Europe

- Contract directly with your technology partner

- Design custom services to suit your business

- Work with a highly experienced team

- Protect your brand with the latest software

What makes Scale Digital a great agency to work with?


We start with the point.


We get the numbers.


We are quick to engage.


Thousands of experiences.


We mean it.



Our partners


Our clients

www.scaledigital.co


Documents

AFFILIATE MARKETING AGENCY vs. NETWORK · AGENCY vs. NETWORK AFFILIATE MARKETING. When it ... Media exp: PPC, Data, Programmatic display, Affiliate Career length: 8 years Last job