HR  AND  SOCIAL  MEDIA      

Pam  Ross  Producer,  Impact99  HR  Summit  

@pamelamaeross  #impact99  

Agenda  

• The  State  of  Social  Media  Today  

• Risks  and  ProtecAon  

• Impact  on  Engagement  

Social  Media  Word  AssociaAon  

What  words  come  to  mind  when  

you  think  of  Social  Media?    

DisrupAve  

October  29,  1969  –  first  networked  computers  

Sept  4,  1998  –  Google  started  

Sept  2006  –  Facebook  opens  to  public  

56%  of  consumers  say  they’re  more  likely  to  recommend  a  brand  aIer  

becoming  a  fan  on  Facebook  

89%  of  18-­‐24  year  olds  check  Facebook  before  geKng  out  of  bed.      

73.2M  fans  on  Facebook  

18,500,000  Canadian  Facebook  users.    

49%  of  users  have  household  income  over  $100k  

200  million  users  –  more  than  7  million  Canadians  

98%  of  recruiters  use  LinkedIn  

2  new  members  per  second  

>1  billion  unique  visitors  per  month  

100    hours  of  content  uploaded  every  minute  

More  video  is  uploaded  to  YouTube  in  60  days  than  the  3  major  US  networks  

created  in  60  years  

Over  6  billion  hours  of  video  are  watched  each  month  

TwiZer  

343  million    acAve  users  

Google  +  Hangouts  present  new  

opportuniAes  for  business  interacAon  and  engagement  

70  million  users  

57%  of  users  interact  with  Food-­‐related  

content  

150  million  acAve  users    

16  billion  +  photos  shared    

55  million  +  photos  per  day    

1.2B  “Likes”  daily  80%  women  

500,000  business    accounts  

Social  Media  has  given  everyone  a  voice  

Mobile  Technology  allows  us  to  connect  anywhere.  

We  capture  and  share  everything  digitally,  

fricAonlessly  

Messages  are  amplified  

“One of the reasons social

media has grown so fast is that it taps

into what we, as human beings,

naturally love and need and want to do – create, share, connect, relate.”

Inappropriate  Posts  

Viral  Accidents  

Photo credit: http://www.flickr.com/photos/d3l/

Viral  Accidents  

Photo credit: http://www.flickr.com/photos/d3l/

Backlash  against  corporaAons  

New  consideraAons  for  TerminaAon  

Lack  of  confidenAality  

Dell  Social  Listening  

Lesson:  Engage  your  team  who  are  already  on  social  media.  

H&R  Block  

Lesson:  Be  where  your  clients  are  

A mystarbucksidea

Lesson:  Crowdsource  for  innova_on  

Lesson:  It  starts  with  the  Leader.  

HR’s  Role  in  ProtecAon  and  EducaAon  

Policy  à  Guidelines  

CommunicaAon  

Training  Photo credit: http://www.flickr.com/photos/a4gpa/

Guideline  Tips  Cross-­‐func_onal,  cross-­‐genera_onal  team  

Reference  other  relevant  policies    

Consider  public  and  internal  SoMe  

Common  sense  /  good  judgment  

What  is  impermissible  

Consequences

Great  examples  

“Be  Smart.  Be  Respecful.  Be  Human”  

Created  via  wiki  

Branded  fun  language  

EducaAonal  and  engaging  YouTube  video  

Case  Law  

EV  LogisAcs  v  Retail  Wholesale  Union  

Alberta  v  Alberta  Union  of  Provincial  Employees  of  Alberta  

Lougheed  Imports  Ltd  v  UFCW    

InternaAonal  Union  of  Elevator  Constructors  v  ThyssenKrupp  Elevator  

Credit  Valley  Hospital  v  Canadian  Union  of  Public  Employees  

Canada  Post  v  Canadian  Union  of  Postal  Employees  

32

32 Photo credit: http://www.flickr.com/photos/j3net/

How  is  social  media  affecAng  the  workplace  and  engagement  today?  

Our  organiza_ons,  policies,  processes  were  built  based  on  the  needs  of  the  industrial  revolu_on  

Social  ExpectaAons  •  Instant  access  to  informaAon  

• Openness  to  ideas  

• High  tech  access  

•  Flexibility  

• Opportunity  to  be  yourself  

•  Important  to  set  clear  expectaAons  

Digital  NaAves  at  Work  • Access  to  social  media  

•  Instant  feedback  

•  “Owner”  mentality  

• Advancement  opportuniAes  

• Contact  with  Senior  Leaders  

•  Involvement  and  collaboraAon  

Other  Factors  at  Play  •  Economics  

• Global  compeAAon  

•  Flexible  work  opAons  

•  Trust  in  Senior  Leaders  

• High  level  of  disengagement  

Beyond  ProtecAon:    Leveraging  Technology  to  Engage  Employees  

Employer  Brand  

Source  Candidates  

Improve  CommunicaAon  

Connect  

Collaborate  

Instant  Feedback  

Photo credit: http://www.flickr.com/photos/acitodg/

Employer  Brand  &  RecruiAng  

Social  Learning  

Social  Intranet  and  CollaboraAon  

Performance,  RecogniAon,    Engagement  

Apps (Branchout, BeKnown, etc)

Project  Management  

Blueprint  for  Workplace  ReinvenAon  

Blueprint  for  Workplace  Reinven_on  

Wrap  Up    

Join  Pam  Oct  23  in  Toronto  at  

 

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