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This presentation was made to a group of HSG staff at our 2010 Eastern Conference.
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Social MediaAn overview on where to start building an online audience for your projects
Presented by: Christopher LaurinHealth Systems Group
Social Media Landscape
• 50% of active users log on to Facebook any given day
• Average user has 130 friends on the site
• Average user spends more than 55 minutes per day on Facebook
• Average user becomes a fan of 4 Pages each month
• More than 60 million users worldwide, 1/2 from the United States
• There are four types of LinkedIn users: savvy networkers, senior executives, late adopters, & exploring options.
• LinkedIn also allows users to research companies with which they may be interested in working
Blogging
• 77% of Internet users read blogs
• 38% of bloggers post brand or product reviews
• 15% of bloggers spend 10 or more hours each week blogging
• 56% say that their blog has helped their company establish a positioning as a thought leader within the industry
• Twitter has 105,779,710 registered users
• 300,000 new users sign up per day
• There are 600 million search queries on Twitter per day
• 37% of active Twitter users use their phone to tweet
YouTube
• Every minute, 24 hours of video is uploaded to YouTube
• User base is 18-55 years old, divided evenly between males & females
• 51% of users go to YouTube weekly or more often, and 52% of 18-34 year-olds share videos often with friends and colleagues
flickr
• Flickr now hosts more than 4 billion images
• Key features include tags, marking photos as favorites, group photo pools, and interestingness
• Widely used by bloggers to host images that they embed in blogs and social media
So What?
•We’re in a hyper competitive marketplace with no growth in # of consumers buying
• Traditional marketing strategies are no longer working
•Consumer buying patterns have changed: using internet first for queries
•We no longer search for the news, the news finds us
•We're at the beginning of a Social Media Revolution
Tips•A blog should be the ‘hub’ of your social media efforts
•Be consistent and post quality content (don’t spam!)
•Build community
• Leverage your social network to get in-front of your audience
•Build trust / be sincere
•Offer free information / free “stuff”
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