snapp car nieuwe business modellen

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Presentation to Topmarketeers Network

Utrecht, February16th 2012

A Peer2PeerVentures Company

Car Owners

The term collaborative consumption is used to describe the cultural and economic force away from “hyper consumption” to re-invented economic models of sharing, swapping, bartering, trading or renting that have been enabled by advances in social media and peer-to-peer online platforms1

2 TopMarketeers Network

1 Source: Wikipedia

The underlying global trend for SnappCar.nl is Collaborative Consumption

Reaches 1 Millionth booked night after 3 years in operation !

3 TopMarketeers NetworkA Peer2PeerVentures Company

Peer2Peer rocks : Great recent achievements by current initiatives and investors eager to step into collaborative consumption businesses

• Airbnb is a trusted community marketplace for P2P homesharing

• AirBNB: >100K properties, >13K cities, has processed over 2 M transactions

• Investment of $108M in May 2011

• GetAround is a california based P2P Carsharing company

• Won CrunchTech competition USA in May 2011 ( 1.600 new cars in 1 day)

• Investment of $3,4M in September 2011

• P2P Car sharing, launched in France in May 2011 (in beta)

• Founded by Robin Chase, the initiator of Zipcar in USA

• Gaining momentum fast building a solid bases of owners and drivers quickly

• WhipCar was the 1st European P2P Carsharing company, based in the UK

• In London alone, in 6 months 1000 registered cars milestone was reached

• Investment of GBP 1,0M in April 2011 by Delta Capital Partners (UK)

• Relayrides was the 1st USA based P2P Carsharing company, based in Boston

• Investment of $5M by Google Ventures in 2010


Car Owners

Driven by the trend of Collaborative Consumption, the overcapacity in the Car Market and the demand for cheaper and more flexible car rental is matched

• In NL: 7.5 Mio. owned cars

(excluding lease cars)

• On average 10% occupancy

• Average cost € 500/month

(or € 50ct/km)

SnappCar.nl is a revolutionary mobility model that enables Peer-2-Peer car sharing

Drivers

• In NL: 10 Mio. Drivers

• Rental offer is limited to traditional

players and asset based car sharing

• Rental offering is limited in scope and

geography/locations

• Rental is expensive, incl Greenwheels

• Expensive

• Congestion

• Pollution

• Expensive

• Reduced mobility

• No match of demand and supply

Ownership Access

CollaborativeConsumption


5A Peer2PeerVentures Company

Car Owners

SnappCar matches car Owners with Drivers in an easy to use, trustworthy and reliable online community and takes care of all elements of the process

• Publish & Promote your car

• Set your own rental price

• Set availability / period

• Accept/reject rental request

• Share experiences

€ 35-60 Nett profit per day

Drivers

• Search a car (make, brand,

fuel, specs, emissions, location,

…)

• Request rental with owner

• Bid rental price

• Share experiences

Significantly increased mobility

Insurance

Contracts

Road Assist

Quality Control

Payment

Community

TopMarketeers Network

SnappCar’s primary revenue driver is commission on rental fees


7 TopMarketeers NetworkA Peer2PeerVentures Company

Our roadmap is a 3 phased approach: build a solid customer base first (volume), then expand services (scope) and then leverage to profitability (value)

• Platform• PR• Customer

Flow

Launch

• Optimization (Q1)• Partnerships &

Marketing (Q2)• Execution (Q3)

Traffic & Conversion

• Mobile App & In-car-Technology

• Owner Fees & Promotion• Adjacent verticals & Services

Frequency & Rental Period

• Scale up !• Paid value added

services (differentiated)• International Expansion

Transactions & Margin

Foundation- Basics -

More customers- Volume -

Richer customers- Revenue -

Profitable customers- Value -

1/1/2012 1/10/2012 1/7/2013

8A Peer2PeerVentures Company

For more information, please contact us !

TopMarketeers Network

Victor van Tol

M: +31(6)1088 6451E: [email protected]

To view all our recent press coverage, please visit Www.SnappCar.nl

http://www.snappcar.nl/


Context & Business Model

Where are we today

Online Platform

Appendix

Contents



http://youtu.be/L4NwMYhdBkE




The car as a holy cow is changing rapidly: Peer2Peer Car Sharing is a go !


Trendwatchers: Collaborative Consumption rocks

Car more of a commodity (eg USA, Japan)

Peer2Peer Carsharing successes(eg UK, France, USA)

Consumer insights: 21% wants to rent out the car for sure

SnappCar takes care of all your worries (eg insurance)

Community approach: Local & Social Networks

Credibility: ANWB & Partners