Social Business Unplugged

less tech – more leadership

Kasper Risbjerg @KasperRisbjerg

Erik Korsvik Østergaard @ErikQstergaard

#smwsocbiz

why

content

less tech – more leadershipcompetitiveness through adaption

leadership through socialising

leadership through brand value

where are we today? how to get started?

social business

April 18, 2023© ProActive A/S

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competitiveness through adaption

Berlingske Politiko, 23-Feb-2013Bjarke Møller, Chief Editor, ”Mandag Morgen”

The most competitive companies are able to compete in spite of high prices and high wages, and they are quicker to adapt and develop new products and service solutions that provides consumers more value and better customer experiences

”

April 18, 2023© ProActive A/S

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female shift in leadership style aging workforce

volatile markets radical sustainability

urbanisationempowerment through connectivity

globalisation

the resilient organisation

leadershipculturepeople

systemssurroundings

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Steen Hildebrandt Lars Kolind, Jacob Bøtter

UNBOSSthe purpose driven organisation

everything is purpose drivenyou have influence on solution and approach

everybody is involvedwe use mechanisms, not structures

organisations that survive are more adapting, innovating, engaging

Gary Hamel

(YouTube: Reinventing management for the 21st century)

competitiveness through adaptaility

Kilde: CIPD Hackathon report, 2013, fra ”the MIX”: Hacking HR to build an adaptability advantage

leadership and soc bizare catalysts

social business

leadership through socialising

April 18, 2023© ProActive A/S

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leadership through socialising

Source: Simon Sinek

establish a circle of trust and safety

it has to make sense

purpose

product

team

you

purpose driven leadership with #unboss

© Erik Korsvik Østergaard 2013

social business – unplugged

authentic and transparent

trust, care, motivation, involvement

long-lasting commitment

ready for change

social businessthree business cases

• communication, dialogue, culture, leadership

• expertsystems, q&a, crowd sourcing

• single/douple-loop learning, infused BPM

?!

social business – plugged

present and transparent

involving and real-time

integrated and available

be present, oftencreate relations and broadcast resultsvisualise support and helpshare experiences support collaboration and sharingsupport rating and commenting

TO-DO

leadership and soc biz saves money

social business (un)pluggedhappier, motivated employees

less sick leave

higher employee retention rate

agile and adaptable organisation

better risk management

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poll

my organisation deliberately nurtures leadership through …

less tech – more leadership

April 18, 2023© ProActive A/S

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leadership through brand value

we want loyal customers

social media refers to interaction among people in which they create and share information in virtual communities

Source: Wikipedia

brands are a natural community of people identifying with each other with a shared set of beliefs

a social business is an organization that is more open, transparent and participatory in conversations and activity that defines markets

overlap?

HINT: people

employee advocacy converts 7x as muchas traditional digital marketing

Source: IBM

Source: The Most Powerful Brand on Earth

advocacy = sales53% of change in sales can be attributed to advocacy

don’t be social for the sake of socialsocial media is about relationship

Source: IBM – The Customer-activated Enterprise

business cannot just be customer-centric, they must be customer-activated - it's just table stakes

executives are struggling – we are to blame

52% of top executives are

informed, engaged and aligned with social

strategy

26% have a hollistic social business

approachSource: Altimeter Group

consistent, predictable, rigid, tightly controlled, homogenous

diverse, dynamic, exciting, individualized, chaotic, uncontrolled, unpredictable

which would you rather be?

a new powerful exchange is taking place

250+ IBM senior experts & execs in Select Program

5,000+ IBM experts in Forward Thinker Program

430,000+ IBMers trained on social media

61,000,000+ IBMer social media connections

+141% reach +157% engagement+177% amplification

what matters is the right network

establish an environment of trustthis is the step where most organizations fail

Source: Simon Sinek

when you have trust and you get that trust in place throughout the company, people are empowered – people are free

- Angela Ahrendts, former CEO of Burberry, now SVP at Apple

In today’s world you can only control the narrative of a brand by focusing on (real) purpose and values

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poll

which of the following outcomes can you attribute to your social business program in the last 12 months?

less tech – more leadership

April 18, 2023© ProActive A/S

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where are the organisations?

April 18, 2023© ProActive A/S

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where are the organisations?

less tech – more leadership

they know, they need to act

leadership + talent management is rising

delegation leads to faster decisions and better adaption

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where are the organisations?

HR has benefited twice as much from internal socbiz as rest of the organisation

Networked Business Factbook 2012/13

modern HR with soc biz is risingPredictions for 2014, Bersin By Deloitte

higher motivation

benefits

more happiness

faster decisions

less sick leave

higher employee retention rate

adaption and competitiveness

get started

less tech – more leadership

talk about it – focus on WHY

agree on your ambition and intention

engage in leadership,both plugged and unplugged

there should not be a social strategy, but only a customer experience strategy

Social Business Unplugged

less tech – more leadership

Kasper Risbjerg @KasperRisbjerg

Erik Korsvik Østergaard @ErikQstergaard