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Presented by Eve Mayer Orsburn
Social Media Delivered Copyright © 2011 - All Rights Reserved
09.29.2011
Author/Chief Executive Officer
WHAT IS SOCIAL MEDIA?
An ONLINE COMMUNITY shared with people who like and
do similar things that you like and do
A place to have a CONVERSATION with colleagues, fellow
consumers, and customers
A place where people GIVE and GET information about
things that interest them
Social Media is simply people COMMUNICATING through
new technologies
WHAT DOES SOCIAL MEDIA INCLUDE?
FACEBOOK: the largest social media network
FOURSQUARE: social media application that shares a user’s
‘location-base’
TRIPADVISOR: considered a social media vehicle because it allows users to ‘rate their experience’
TWITTER: a micro-blog network
LINKEDIN: largest professional network
Other social media: Flickr, Yelp, YouTube, Tumblr, Blogs, MeetUp, Reddit, and StumbleUpon
WHY SOCIAL MEDIA?
According to Nielsen’s 2009 study:
• 90% of consumers trust online recommendations from
people they know
• 70% trusted consumer opinions posted online from people they don't know
• When it comes to making purchase decisions, online
consumers are becoming increasingly dependent on
feedback from shoppers like themselves (peers)
http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most/
“Start with the end in mind.” - Stephen R. Covey (The 7 Habits of Highly Effective People)
WHAT IS THE GOAL?
Listen for what people are
saying about your:
• INDUSTRY
• COMPANY
• PRODUCTS/ SERVICES
SHUSH AND LISTEN!
• Join a few groups to keep
up with your industry
• Make like-minded
connections to follow trends
• The MAJORITY of the
groups you join must target
your key prospects.
WHY OPPOSITES ATTRACT
ONE BALL IS NOT ENOUGH TO JUGGLE
Areas of your company that
can leverage social media:
• Customer Service
• Marketing
• Company Goal Fulfillment
THE SOCIAL MEDIA BUSINESS EQUATION™
THE ROI OF SOCIAL MEDIA
Keys for Measuring ROI:
1. Set specific goals
2. Establish simple, safe, and
effective ways to track the
achievement of these goals
FACEBOOK STATISTICS
Over 700 million active users around the world *
The average age of Facebook users is 37
The average Facebook user is connected to 80 groups, events
and community pages
Over 49.28% of the U.S. population is on Facebook *
Americans spend an average of 5.2 hours on Facebook a month
More than 1.5 million local businesses have a Fan Page
*Updated July 2011 (source: Social Bakers)
TWITTER STATISTICS
Over 200 million users worldwide *
200 million daily tweets *
39: average age of Twitter user
Strong Business to Consumer presence
Organizations leveraging Twitter include: restaurants, lawyers,
medical practices, retail brands and celebrities
*Updated May 2011 (Source: comScore)
LINKEDIN STATISTICS
Network of 120+ million professionals from around the world
Average user age is 44
A new member joins approximately every second
Execs from all Fortune 500 companies are LinkedIn users
85% of US companies plan to recruit w/ LinkedIn this year
Average HH income = $110,000
11 million users in Europe; 4 million / The UK; 1 million / Spain
Updated March 2011 (source: LinkedIn Ad Platform)
YOUTUBE STATISTICS
Page view impressions each month = 92 billion
More video content is uploaded to YouTube in a 60 day period
than the three major U.S. television networks created in 60 years
The most popular YouTube video now has 505+ million views
YouTube customers use as much bandwidth on a daily basis as
the entire Internet used in 2000 by itself
Estimated 400 tweets per minute contain a YouTube link
Updated August 2011; Mashable.com/2011/02/19/youtube-facts/.
LET’S CONNECT…
Want Access to more Social Media Know How & Free Tips? Visit us online at: www.SocialMediaDelivered.com Or follow us at: Twitter.com/SocialMediaDel
Connect with me at…
Email: [email protected] Office: +1 469.248.0616
LinkedIn.com/in/EveMayerOrsburn
Twitter.com/LinkedInQueen
