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SlideShare for Publishers
How Media Makes Media
Contents
Introducing the SlideShare Publisher Program
How “news objects” drive attention
Social objects drive conversations
News Objects
Presentations Documents
Videos Infographics
Make the news more informative and engaging
News Objects
News Objects
“Our stories that contain
embedded content gain
above average referral traffic.”
-- Pierce Stanley, New Media Fellow The New Republic
For years, bloggers and journalists have used SlideShare for free to embed news objects into stories
SlideShare Publisher Program
1. Branded Channel
2. Embedding & APIs
3. Traffic drivers
SlideShare Publisher Program
Builds upon LinkedIn Today and developer.linkedin.com/publishers
SlideShare Publisher Program – Free custom branded Channel
– Unlimited presentation, document, infographic and video uploads
– Analytics to track traffic & engagement
Embedding
– Embed content from your Channel into your stories
– More engaging than downloading a pdf
– Increase social sharing
Traffic Drivers
Your Channel is monitored by: – SlideShare editors who choose what to feature on the homepage, driving traffic to your news objects
– LinkedIn Today editors who choose what to feature, driving traffic to your stories
How are publishers using it?
Editorial: Embedding news objects
How are publishers using it?
Reports & whitepapers: distribution for document format content
How are publishers using it?
Events: Share presentations with attendees and let content market the event brand
SlideShare Publisher Program
Publishers and bloggers with >5M unique visitors per month can qualify by contacting [email protected]
If you do not qualify, you can still use SlideShare for free to leverage embeddable news objects
