Skin Care IndustryIn India

Concept By:

Megha BhardwajIsha HarnejaPriyanka ShahiKanika Sahdev

IntroductionProducts which have a quick turnover, and relatively low cost are known as Fast Moving Consumer Goods (FMCG).

FMCG products are those that get replaced within a year.

Its principal constituents are Household Care, Personal Care and Food & Beverages.

India’s FMCG sector is the fourth largest sector in the economy.

Indian Market For Personal Care Products

Indian Skin Care Industry• Good growth in this Industry in future.

•Men & Women both targeted.

•Skin-whitening in India though in controversy, doing good business.

•Recent trend in Anti-Ageing products.

•Teen market will see major growth.

•More focused in rural markets.

•Cosmetic careers Increasing.

Reasons For Growth ofSkin Care Industry In India

•Concerns about hygiene and personal grooming drive sales.

•Discounts boost growth in the face of economic uncertainty.

•Domestic players expand their presence.

•Chained retailers create opportunities for point-of-sale marketing.

•Companies like Amway, Avon, Oriflame etc promote through MLM.

•More promotions of companies.

Marketing Strategy used by companies

•Print Media.

•Electronic Media.

•Point of purchase.

•Celebrity Endorsements.

•Brand Ambassador as celebrities.

•Entry level small packs are introduced.

•Money back offers available.

•Distributing free samples.

Consumer’s Perspective

•Rising education levels & increased brand promotion, attract younger generation.

•Brand awareness high & brand loyalty low in urban markets.

•Smaller product packs attract consumers

Market Player’s perspective•Pricing, brand equity and distribution network are key differentiating factors.

•Different demands from different regions.

•Price wars forcing many players to offer discounts.

Major Players ofSkin Care Industry

Market Share (%)Of Skin Care Companies(Basis Retail Value 09)

12.0%

3.4%

3.9%

21.8%

53.0%3.4%

2.5%

Hindustan Unilever CavinKare

Godrej Emami

Revlon L'Oreal

Others

HULCavin Care

Conclusion

•Multinational players strong presence in the India.

•Local brands too gaining a foot-holding in the market.

•Develop R&D capabilities.

•Create greater awareness.

•Utilize the available resources judiciously.

•Review one’s strategy & come up with innovative approaches.

Thank You