Afghan Ghori Cement

Introduction

History Products Core value Distribution setupDistribution channelCompetitors Market share

Porter five forces Rivalry among exiting competitors (high) Threat of new entrants (low) Threat of substitute product (low) Buyer bargaining power (low) Suppliers bargaining power (low)

SWOT AnalysisStrengths Market share Long relationship with customer Large distribution network Better quality

Weakness Low profit margin Lack of dry process cement Delay in supply Insufficient manpower

Opportunities Develop new market area Sign more contract with government Making new plant

Threats Government corruption Immense competition Security

Company hierarchyChair man Vice presidentFactory managersManagersSupervisors Officers/ staffs technicians

Chairmanvice presedient

HR Dep

Sales&Marketing dep

Production Dep

Quality Assurance

logistic

IT Dep

FinanceDep

Finished Good&Ware

Houses

R&d DEp

administration Dep

maintenece dep

Organizational structure

Production department

Function of department Raw material Cement manufacturing process

Process flow Diagram of making cement

Process

QUARRYING LIMESTONE CRUSHING LIMESTONE

RAW MILL

FILTER RAW MEAL HOMOGENIZA

TION

PREHEATING CALCINATION-

BURNING RAW MEAL TO CLINKER

SECONDARY ADDITIVES

CEMENT MILLS

CEMENT STORAGE

PULVERISED COAL1400 C

COOLLING OF CLINKER

DELIVERY

STORAGE AND PREHOMOGENIZATION OF RAW

MATERIAL

Department structure

HR DepartmentObjectives Functions HR recruitment and selection process Classification of employeeHealth and safety programLeave policy Separation of the organization Staff training Employee transition Performance management process Remuneration and benefit

HR Manager

HR Assistant

7 helpers

HR Assistantof

main Agency

Department structure

Sales and marketing department

Department structure Objectives Functions Promotional material Sales policy Market survey Market research Customer service

Sales&Marketing Manager

Sales Controler

Helmand zone

kunduz zone

Kabul zone Farah zone Ghur zone

Sales Assistant(1)

Administration department

• Objectives • Functions

Department structure administrator

serices

kitchen

cleaners

accomodationgardning

elictricity

securitysecuirity officer

secuirity gaurd

transportationdrivers and mechanic

Finance department Objectives Functions department structure Financial performance

Director

Finance Manager

Assistant Finance manager

Account Manager

Account Officer

Account Officer Cashier

I.T Department Objectives department structure Functions

• IT Manager

• IT Assistant

Maintenance Department

ObjectivesFunctions

Avp

electrical engineering

6 sr. electriacian

6 ubiliity engineer

15 technicians

30 operator

Department structure

R&D Department Objectives Functions R&D

managerHabibullah

engineer Ali Adeel Fardosy

technicansshams Rostamy

assisstant manager

Farzana Temory

Department structure

Finished good and warehouse department

Objective Functions

Supervisor

Assitant(1)

Helpers(10)

Department structure

Logistics department

objective Functions Material

Head (GM)Manager• Logistics• Executive • Assistant• Helper

Department structure

Laboratory Department

• Analytic office• Mechanic office• Quality assurance office• Functions

laboratory manager

analytic office

mechanic office

quality assurance

Department structure

ConclusionLearning Suggestions Increase frequency of advertisement on TV, radio, internet, and print media Increase strategic alliance Increase visibility by campaign and other modes Increase number of distributors and agents Increase number of warehouses

Increase number of professional employees

Suggestions for afghan government:

Government must help Afghan Ghori because it’s the only cement industry in Afghanistan. Government must banned illegal importing of other cements from outside the country. Government must increase tax on afghan ghori competitors

 

Thank you