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Signature Club Golf Championship 2010
Sponsorship Proposal
INDIA’s largest amateur golf tournament Targeted mainly at club golfers across handicaps Close to 5000 golfers from over 20 cities and 30 of India’s biggest golf clubs The aim of the tournament is to identify and encourage budding talent in the clubs and recognise the best golf club in India (Most sought after trophy amongst Golf Clubs in India)
Signature Club Golf Championship
Signature Club Golf over the years
2001 McDowell’s Signature Whiskey to decides to associate with the sport of golf
2002 PMG conceptualizes and executes India’s first inter-club golf championship
2003-2008 Expansion of Club Golf from a 5 city, 12 golf club event to a 20 city, 30 golf clubs
2008 Change in the positioning of Signature Whiskey to “Bold and the Beautiful”
2009 30 city revamped Powerplay format including a host of fashion shows in the regional finals
VJ & Actor Sarah Jane
Neha Dhupia with Peter McEvoy at the Launch Conference
Neha Dhupia & Sarah Jane at Signature Fashion Nite
Former Miss India Ekta Chowdhary presenting winners of 2009 with the cup
Neha Dhupia walks the ramp for Lina Tipnis at Signature Fashion Nite
A look at Signature Club Golf 2009
22 cities, 4800 club golfers
Sept – Dec (8-10 weeks)
All India Final at an International venue
2010 – the 9th edition
Signature Club Golf Championship 2010
22 cities across the county & 1 in Nepal 29 clubs from 4 zones
The Clubs SOUTH ZONE
25th September Mysore golf club Mysore
25th September Eagleton golf Bangalore
25th September Boulder Hills Hyderabad
3rd October Bangalore Golf Club Bangalore
3rd October Chickmanglur golf club Chickmanglur
3rd October Golf links -gonikoppal Coorg
9th October EPTA, Belgaum Belgaum
9th October Madras Gymkhana Club -Golf Annex Chennai
16th October KGA Bangalore
WEST ZONE 9th October Willingdon Sports Club Mumbai
16th October US Club Mumbai
16th October Poona Golf Club Poona
23rd October BPGC Mumbai
NORTH ZONE
16th October Rambagh Golf Club Jaipur
23rd October Classic Golf Resort Gurgaon
23rd October Lucknow Golf Club Lucknow
30th October Chandigarh Golf Club Chandigarh
30th October Army Golf Course Delhi
6th November Noida Golf Club Noida
EAST ZONE 30th October Digboy Club Digboi
6th November Tollygunge Club Kolkata
6th November Shillong Club Shillong
13th November Royal Calcutta Golf Club Kolkata
13th November Cockerel Golf Course Ranchi
13th November Beldih Club Jamshedpur
13th November Golmuri Club Jamshedpur
20th November Fort William Kolkata
20th November Bhubaneshwar Golf Club Bhubaneswar
20th November Gokarna Forest Golf Resort Nepal
Tournament Format
3/4th nett stableford format
3 Stages
Intra Club
Regional Finals- Inter Club
All India Finals
All India Finals held overseas
Past venues 2004 : Kandy, Sri Lanka. 2005 : Bangkok. 2006 : Malaysia. 2007 : Pattaya. 2008 : Bali. 2009 : Phuket.
Launch
Press Conference, followed by a Fashion Show To be held at a Pub/Club like Hard Rock Cafe Face of the event presented to media Event details shared with media Attended by celebrities
Intra Club
29 Intra Club events Individuals contest across 3 handicap categories (0-8, 9-16, 17 – 24) Winner & Runner-up in each category form club team 6 members go on to represent their club at the Regional Finals
Regional Finals
4 Regional Finals at 3 golf courses (Pune, Lucknow, Bhubaneswar) Team Event- Club teams consisting 6 members contest against each other To decide best club from each zone
All India Finals
Held Abroad – Neutral Venue 4 Clubs compete to decide the best golf club in India
Signature Club Golf Championship 2010
Stage 1 : Intra-Club
The purpose of an “Intra-Club” stage is to encourage participation from all club golfers and to discourage the clubs from simply nominating a team
Exclusively for members of the respective clubs in each of the 22 cities Over 200 registered members per club participate across the 3 handicap categories
The two best golfers from each handicap category form the 'Club team' and represent the Club at the next stage – the Regional Finals.
The Experience
An enjoyable, party atmosphere is created around the event, alongwith fantastic F&B arrangements
Stage 2 : Regional Finals : Inter-club
All the club teams from each region compete against each other at the Regional Finals to decide on the Regional Champion Golf Club
The winning club goes on to represent the region at the All- India Finals.
4 zones, 3 Regional Finals 28 Club teams flown down to the regional finals to compete against team from their respective zones
The Experience
The regional finals culminates with a grand night, including entertainment & a Fashion Show Celebrities give away prizes to winners
Stage 3 : All-India Finals
To ensure a neutral venue, the All India Finals are held at a golf course abroad
Regional winners flown overseas for the All India Finals The Four Regional Champion Golf Clubs compete against each other to decide the “The McDowell’s Signature Champion Golf Club of India”
The Experience
The event is followed by a grand dinner, where winners are presented the awards
EVENT FLOW- 12 Weeks
LAUNCH PC ( Ten Days before first Event)
GOLF NON-GOLFERS
Pamphlet distribution at
clubs
BTL Promotions at Pubs/Clubs
2 WEEKS PRIOR TO INTRA CLUB 2 WEEKS PRIOR TO INTRA CLUB
INTRA CLUB
29 CLUBS, 22 CITIES
REGIONAL FINALS
CLUB TEAMS (6 MEMBERS)
BTL WINNERS/INVITES GO FOR FASHION NITES
ALL INDIA FINALS
10 DAYS AFTER ALL ZONAL FINALS 4 ZONAL WINNING TEAMS
Features of Signature Club Golf Championship
Unique Golf Format-Power Play Golf
Played over 9 holes Two pin positions to choose from Risks rewarded
Exciting & Innovative format
Fast paced & Competitive
More Participation
Buzz around the format
Positioning for brand as Bold,
Innovative & Young
Why Power Play Golf?
High on Celeb Quotient
2009 -Neha Dhupia at Launch Conference 2008 -Riya Sen
2006-Jyothi Randhawa
Options Face of The Event – 2010 (TBC)
Abhay Deol Jacqueline Fernandez
Signature Fashion Nite
Held on the same day as the regional finals Top Designers & Models Celebs & sponsors give away prizes to golfers
Signature Fashion Nites- 2010 3 Fashion shows To be held at along with the regional finals at Pune, Lucknow & Bhubaneswar Attended by golfers, media, celebrities and top socialites Top designers showcase their talent Celebrities & Top Models to walk the ramp
All India Finals Signature Club Golf Championship 2010
Macau
Chiang Mai, Thailand
Winners from the 4 Regional Finals flown down to one of the venues India’s best amateur golfers crowned winners of Signature Club Golf Championship 2010
Golf, Glamour, Fashion, Entertainment…
Summing up….
Sponsorship Benefits
Media Benefits
Mass Media campaign worth over ` 2.5 Crores
Channel Markets ACD Spots FCT
CNN IBN All India 35 234 6,690
NDTV 24 x 7 All India 35 175 5,000
CNBC All India 35 156 4,455
NDTV Good Times All India 35 316 9,020
Ten Sports All India 35 209 5,965
Zee Studio All India 35 317 9,055
Zee Cafe All India 35 163 4,655
Vh1 All India 35 406 11,600
MTV All India 35 245 7,000
Zee Telugu AP 35 92 2,635
TV5 News AP 35 184 5,270
NTV News AP 35 184 5,270
Zee Cinema HSM 35 196 5,585
Filmy HSM 35 339 9,690
Star News HSM 35 298 8,510
IBN 7 HSM 35 279 7,980
CNBC Awaaz HSM 35 140 4,000
Zoom HSM 35 200 5,710
Zee Kannada Kar 35 161 4,600
Kasturi Kar 35 321 9,180
Star Majha Mah 35 298 8,510
Zee Marathi Mah 35 129 3,705
PTC Punjabi PHCHP 35 246 7,020
PTC Chakde PHCHP 35 246 7,020
Mh1 PHCHP 35 246 7,020
Star Ananda WB 35 148 4,220
Grand Total 5,928 169,365
TV PLAN
Logo presence in all TVCs
Launch Press Conference Local Coverage-Regional rounds Media invited to all Metro venues Press conference prior to Regional Finals & Fashion Nite Fashion nite on Page 3
PR Campaign
2009 edition witnessed over 200 press clips worth ` 1.6 Crores, extensive TV & Online coverage
ON GROUND BRANDING
Sample Layouts Pamphlets distributed at golf clubs
Event Communication
Logo presence in all event communication
On Course Runner Boards
4 runner boards per golf course
Exclusive Hole Branding
Other Branding
Fashion Show Backdrop & Side Panels Presentation Backdrop
RIGHTS & ENTITLEMENTS
Promotions & Give-aways
Literature Merchandise
Stall
Direct engagement with over 5000 Golfers (at cost to sponsor)
Entitlements ASSOCIATE TOURISM Right to invite Clients for the Regional Finals & other golf events
4 Slots per event
2 Slots per event
Mention by Emcee during all Prize Presentation Ceremonies Y Y Mention in Press Release being sent out after each Intra club rnd, during RF's Y Y Representative at Lauch Press Conference Y N Right to giveaway prizes (for exclusive hole contest) Y Y Passes to Regional Finals Fashion Nights 10 4 Right to run contests to invite winners for Fashion Nights/Golf etc & meet celebs Y Y 1 Representative/Winner to be invited to All India Finals held abroad Y Y Link on Signature Golf Website Y Y
Other Entitlements
Other customized benefits can be worked out as per brand requirements
Summary
Entitlements ASSOCIATE TOURISM Association with India’s Biggest Golf Tournament Y Y Logo in TVC’s worth more than Rs. 2.5 Crores Y Y Extensive Pr (across Print, Electronic & TV) Y Y Access to & visibility at 28 of India’s Best Golf Courses & 1 in Nepal - Right to put up Stalls, Display Products etc Y Y Direct Access to 5000+ top amateur golfers – Brochures/Pamphlets can be included in giveaway bag & details of Golfers to be shared with Sponsor Y Y Indirect Access to 50000+ Corporate Golfers – Posters to be displayed at the Notice Boards, Pamphlets etc Y Y Rub off with Fashion & Celebs Y Y
Associate Partnership
25 Lakhs
K.Akshay Manager – Business Development Mobile : +91-9223587358 [email protected] Subhamoy Das Manager – Business Development Mobile : +91-982056210 [email protected]
