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ADVANCE PROJECT BREIFING PROJECT BRIEF

Siena Park

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Page 1: Siena Park

ADVANCE PROJECT BREIFING

PROJECT BRIEF

Page 2: Siena Park

Location : West Service Rd., Barangay Sun

Valley, Bicutan,Parañaque

Land Area : 3.1 Hectares (31,313.75 sqm.)

Type of

Development : Medium-rise Residential development

: 11 medium rise buildings (5 floors),

with lower ground floor parking

: Double row and single row type

PROJECT OVERVIEW

: Double row and single row type

buildings

Unit Types : 2-BR and 3-BR units

Total Units : 985 units

Total Parking : 600 slots

(Covered 525 slots, Street 75 slots)

Parking Ratio : 60.91%

Bldg Footprint : 35.88%

Open Space : 64.12%

Price Range : 2.0 M to 3.5 M (List price with VAT where applicable)

ADVANCE PROJECT BREIFING

Page 3: Siena Park

Direct competitors of SPR in Bicutan- Sucat stretch

ranges from mid-rise to high-rise condos:

• Azure by Century Property (2009)

• Woodsville Viverde by Robinsons Land (2007)

• Field Residences by SMDC (2008)

• Escalades South by Robinsons Land (2009)

Secondary competitors found in Sucat going to

Muntinlupa:

• Chateau Elysee, Tribeca and Presidio.

MARKET LANDSCAPE

• Chateau Elysee, Tribeca and Presidio.

Average price per square meter of units in the area is

Php62,800.00.

Above developments are promoted as ideal homes for

professionals and families because of location and

amenities.

Profile of Buyers in the area are mostly composed of

families looking for their primary home (upgraded and/or first

home). To some extent, yuppies, OFWs, and those looking

for investment (parents from provinces, businessmen).

ADVANCE PROJECT BREIFING

Page 4: Siena Park

PROJECT IN FOCUS

ADVANCE PROJECT BREIFING

Page 5: Siena Park

• The property is located along West

Service Road, Brgy. Sun Valley, Bicutan,

Parañaque.

• The main entrance gate is located along

West Service Road beside Toyota

Bicutan Showroom.

• The property is approximately 10 to 15

LOCATION

Marimar Village I

• The property is approximately 10 to 15

minutes from Raya Garden

Condominiums and about 5 minutes

going to SM Bicutan.

• The site consists mostly of warehouses

and manufacturing facilities.

• The property is bounded by existing

subdivisions such as Marimar Village I

and Marimar Village II.

Marimar Village II

ADVANCE PROJECT BREIFING

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LOCATION MAP

SM

Bicutan

Makati CBDNAIA 3

The Fort

Alabang

Town Center

SM

Southmall

Festival MallAsian Hospital

C5 Access Road

ADVANCE PROJECT BREIFING

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Distance Estimated

(in Km) Travel Time*

Schools and Universities

1. Don Bosco (Makati) – 7.5 – 10 mins.

2. Assumption San Lorenzo (Makati) – 8.3 – 10 mins.

3. Colegio San Agustin (Makati) – 9 – 20 mins.

4. International School (Taguig) – 10 – 15 mins.

5. British School Manila (Taguig) – 10 – 15 mins.

DISTANCES FROM MAJOR

ESTABLISHMENTS

5. British School Manila (Taguig) – 10 – 15 mins.

6. St. James Parañaque (Paranaque) – 5.27 – 7 mins.**

7. San Beda College (Muntinlupa) – 10.63 – 15 mins.

8. De La Salle Santiago-Zobel (Muntinlupa) – 12.70 – 20 mins.

9. St. Scholastica’s College (Manila) – 10.70 – 25 mins.

10. De La Salle University (Manila) – 10.70 – 25 mins.

11. College of St. Benilde (Manila)- – 10.70 – 25 mins.

*Via Skyway and Express way

**Via service road

ADVANCE PROJECT BREIFING

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Distance Estimated

(in Km) Travel Time*

Hospitals

1. St. Lukes Hospital (Taguig) – 10.15 – 15 mins

2. Paranaque Doctors Hospital – 5.3 – 5 mins.**

3. Asian Hospital (Muntinlupa) – 10 – 10 mins.

Business District

1.Makati CBD – 8.53 – 7 mins.

DISTANCES FROM MAJOR

ESTABLISHMENTS

1.Makati CBD – 8.53 – 7 mins.

2. Alabang/Filinvest/Muntinlupa CBD – 10.12 – 10 mins.

3. Ortigas CBD – 17 – 30 mins.

Airport

1.Domestic Airport – 9 – 10 mins.

2.NAIA 1 – 10.80 – 15 mins.

3.NAIA 2 – 10.30 – 12 mins.

4.NAIA 3 – 5.8 – 5 mins.

Public Market

Bicutan Wet Market – 0.57 – 3 mins**.

*Via Skyway and Express way

** Via service road

ADVANCE PROJECT BREIFING

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Distance Estimated

(in Km) Travel Time*

Commercial Establishments

1.SM Bicutan – 0.40 – 2 mins.**

2.Robinsons Supermarket – 1 – 2 mins.**

3.Glorieta Makati – 8.40 – 10 mins.

4.Greenbelt Makati – 5.27 – 10 mins.

5.Shopwise Sucat Paranaque – 3.16 – 5 mins.**

DISTANCES FROM MAJOR

ESTABLISHMENTS

6.Alabang Town Center – 9 – 15 mins.

7.Festival Mall Alabang – 10 – 10 mins.

Sports Center

Nomads – 4.12 – 6 mins.**

Churches

1.Holy Family Chapel – 0.26 – 1 min.**

2.Mary Help of Christian Church – 2.85 – 3 mins.**

3.Our Lady of Miraculous Medal Church – 5.85 – 5 mins.

*Via Skyway and Express way

** Via service road

ADVANCE PROJECT BREIFING

Page 10: Siena Park

What The only modern contemporary, tropical

resort-themed, medium-density

condominium village

Where In Bicutan, Paranaque

How That offers relaxing tropical environment

via verdant landscapes and soothing

water features

VALUE PROPOSITION

Who For modestly earning urban, young

families of Bicutan and Sucat Paranaque

areas

Why Looking for an upgraded lifestyle within

their comfort zones that’s accessible to

CBD’s

When In a time of fast-paced and aggressive era

ADVANCE PROJECT BREIFING

Page 11: Siena Park

MAIN ENTRANCE

FROM WEST

SERVICE ROAD,

BICUTAN

SITE DEVELOPMENT PLAN

13

Land Area : 3.1 Hectares (31,313.75 sqm.)

No. of Bldgs : 11 medium rise buildings (5 floors),

with lower ground floor parking

Unit Types : 2-BR and 3-BR units

Total Units : 985 units

Total Parking : 600 slots

ADVANCE PROJECT BREIFING

SECONDARY ENTRANCE FROM

SAMPAGUITA STREET

2

3

4

5

6

7

8

9

10

11

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“A genuine tropical environment with verdant landscapes

and invigorating recreational amenities”

AMENITY CONCEPT

ADVANCE PROJECT BREIFINGADVANCE PROJECT BREIFING

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• Building façade is articulated

by the play of colors, form and

texture

•Clean, uncluttered façade treatment

“Modern Contemporary”

ARCHITECTURAL THEME

ADVANCE PROJECT BREIFING

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OUTDOOR AMENITIES

ADVANCE PROJECT BREIFING

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OUTDOOR AMENITIES

ADVANCE PROJECT BREIFING

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POOL AREA

ADVANCE PROJECT BREIFING

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CLUBHOUSE

ADVANCE PROJECT BREIFING

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BASKETBALL COURT

ADVANCE PROJECT BREIFING

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INDOOR AMENITIES

ADVANCE PROJECT BREIFING

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GAME ROOM

ADVANCE PROJECT BREIFING

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FITNESS GYM

ADVANCE PROJECT BREIFING

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AUDIO VISUAL ROOM

ADVANCE PROJECT BREIFING

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MULTI-FUNCTION HALL

ADVANCE PROJECT BREIFING

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BUILDING FEATURES

ADVANCE PROJECT BREIFING

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BUILDING FEATURES

Landscaped

Atrium

Single Loaded Design

ADVANCE PROJECT BREIFING

Laundry Cages on the Roof

Deck

Balcony

In All Units

Page 26: Siena Park

BUILDING FEATURES

Scenic Elevator per Building

ADVANCE PROJECT BREIFING

Open landscaped atrium and breezeway

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COMMERCIAL AREA

ADVANCE PROJECT BREIFING

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Water Refilling Station

COMMERCIAL AREA

Convenience Store

ADVANCE PROJECT BREIFING

Water Refilling Station

Laundry

and

Pick up

Station

Page 29: Siena Park

PROPERTY

MANAGEMENT

ADVANCE PROJECT BREIFING

MANAGEMENT

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Turnover Assistance

Assists in

payment

of basic

utilities

PROPERTY MANAGEMENT

OFFICE SERVICES

ADVANCE PROJECT BREIFING

Turnover Assistance24 Hour Roving Security

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Facilities maintenance and general upkeep

of common areas and landscape

PROPERTY MANAGEMENT

OFFICE SERVICES

ADVANCE PROJECT BREIFING

Oversee operations of commercial and other services

such as water station & laundry in the community

Page 32: Siena Park

Unit

Types

Unit Floor

AreaGross Area

Number of

Units

Percentage

Ratio

2BR 37.0 sqm 48.5 sqm 335 34%

2BR 42.0 sqm 53.5 - 55 sqm 195 20%

2BR 45.5 sqm 64 sqm 50 5%

UNIT MIX

2BR 49.5 sqm 61.0 - 62.5 sqm 245 25%

2BR 51.0 sqm 69.5 sqm 90 9%

3BR 65.0 sqm 83.5 sqm 70 7%

Total 985 100%

Page 33: Siena Park

Unit TypesUnit Floor

AreaGross Area Building 1 Building 2 Total

2BR 37.0 sqm 48.5 – 52 sqm 0 50 50

2BR 42.0 sqm 53.5 - 55 sqm 45 49 94

UNIT INVERTORY FOR SALE

2BR 42.0 sqm 53.5 - 55 sqm 45 49 94

2BR 49.5 sqm 61.0 - 62.5 sqm 44 10 54

3BR 65.0 sqm 83.5 sqm 20 10 30

Total 109 119 228

Page 34: Siena Park

BUILDING ONE

FLOOR LAYOUTS

ADVANCE PROJECT BREIFING

FLOOR LAYOUTS

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Unit Types Unit Floor Area Gross AreaNumber of

UnitsPercentage Ratio

2BR 42.0 sqm 53.5 - 55 sqm 45 42%

2BR 49.5 sqm 61.0 - 62.5 sqm 44 40%

3BR 65.0 sqm 83.5 sqm 20 18%

Building Ratio for Building One

ADVANCE PROJECT BREIFING

3BR 65.0 sqm 83.5 sqm 20 18%

Total 109 100%

Floor Area Number of Units

Parking Slots 12.5 sqm 74 Slots

Service area 8 - 13sqm 109 Slots (1:1 Ratio)

Page 36: Siena Park

SITE DEVELOPMENT PLAN

13

2

3

4

5

6

7

8

9

10

11

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BUILDING TWO

FLOOR LAYOUTSFLOOR LAYOUTS

Page 43: Siena Park

Unit Types Unit Floor Area Gross AreaNumber of

UnitsPercentage Ratio

2BR 37.0 sqm 48.5 – 52 sqm 50 42%

2BR 49.5 sqm 62.5 -63 sqm 49 41%

2BR 51.0 sqm 68-70.5 sqm 10 8.5%

3BR 65.0 sqm 83.5 sqm 10 8.5%

Building Ratio for Building Two

ADVANCE PROJECT BREIFING

Total 119 100%

Floor Area Number of Units

Parking Slots 12.50 sqm 63 slots

Service area 6 – 15sqm 119 units (1:1 ratio)

Page 44: Siena Park

SITE DEVELOPMENT PLAN

13

2

3

4

5

6

7

8

9

10

11

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Page 51: Siena Park

Reservation Fee Php 20,000

Minimum Down payment 10%

Payment Scheme will apply:

10% Discount on Cash Payment

2% Discount on 10-90 payment term

PAYMENT TERMS

ADVANCE PROJECT BREIFING

2% Discount on 10-90 payment term

3% Discount on 20-80 payment term

4% Discount on 30-70 payment term

5% Discount on 40-60 payment term

Balance may be settled through in-house or bank financing

2% PDC discount will be applied provided complete documents

And PDCs are submitted within 30 days from reservation date.

Page 52: Siena Park

Why SIENA PARK RESIDENCES?• The only true resort-inspired

condominium village;

guaranteed to be delivered by

DMCI Homes with its proven

track record unlike competitors

in the area

• Lower in density compared with

ADVANCE PROJECT BREIFING

• Lower in density compared with

competitors (315 units / ha.)

• Offers 2-BR units for families (At

37 sqm, the unit can

accommodate a household of

four (4) members vs.

competitors’ 1-BR at 33 sqm.

Page 53: Siena Park

• Lower price range compared

with direct competitors that also

offer resort amenities in terms of

per square meter price

• The property that is in perfect

location, situated in the middle of

Why SIENA PARK RESIDENCES?

ADVANCE PROJECT BREIFING

location, situated in the middle of

Makati and Alabang CBDs

• Top quality turn-over finishes

• The property that offers single

loaded hallways and landscaped

atrium

Page 54: Siena Park

Live the grand new way

in a place where you are

always at home!

OUR COMMUNICATION THRUST…

“An upgraded and grander

lifestyle for individuals

who are familiar with the

southern metropolitan

area”

Page 55: Siena Park

Date Activity

September 30, 2010 Soft Launch

September 30, 2010 Release of Pricelist, Availability plans &

Turnover Finishes

SIENA PARK RESIDENCES

MILESTONE

ADVANCE PROJECT BREIFING

October 15, 2010 Effectivity of Pricelist

October 1-15, 2010

November 1-15, 2010

December 1-15, 2010

Booth Exhibit at Waltermart Makati