Show-N-Tell Sales Presentation

for more information go to www.show-n-tell.co

The Death Of The Consumer

Thursday, March 29, 12



In The Past Advertising Informed Consumers What And Where To Purchase

“Okay” “Sure” “Yes” “Maybe” “Yay!”“One my way”

“BUY!”The Death Of The Consumer


Today Your Customers Know As Much About Your Products As You Do

“Um... no” “Okay”

“I can find it cheaper online”

“I hate it.I’m telling everyone!”

“Why do you offer less features?”

“Where are your

reviews?”

“Is it compatible?”

“Uh Oh”

“I’ll Check Facebook”

“What Does Twitter Say?” “My friend

said it worked!”




Of Americans Seek Out MULTIPLE ProductReviews Before Making Most Purchases

70%CATEGORY NUMBER OF SOURCES AVERAGE USAGE RESEARCH INFLUENCED

AUTOMOTIVE 18.2 34% 97%

TECHNOLOGY 14.8 30% 92%

CONSUMER HEALTH 9.8 18% 78%

TRAVEL 10.2 22% 99%

GROCERY 7.3 15% 61%

HEALTH/PERSONAL CARE 7 15% 63%

RESTAURANTS 5.8 12% 72%

BANKING 10.8 25% 91%

INSURANCE 11.7 26% 94%

CREDIT CARD 8.6 19% 81%

INVESTMENTS 8.9 20% 89%


But I’m just a small business, how can I possibly compete?


Understand how (and why) your customers are using your product on a ongoing basis, and make improvements.

Understand that each customer has the capabilitiesto become your greatest salesperson.

Understand the problems your customers arefacing and communicate your solutions effectively.



It’s No Longer About AdvertisingIt’s About An Ongoing Conversation

Old Business Communication Modern Business Communication

InterruptingBy trying to force yourself into the conversation

(television, radio, print) that is not about you. Customers have simply learned to ignore you.

ShoutingToday there will be 2 billion display ads, 3 million

radio ads, and more than 300,000 television commercials. How many do you remember?

RO InvestmentRemember how annoying your younger sibling was when they wanted your attention? It’s the

same when you try to buy customers attention.

EngagingYou must first understand your target audience culture. Once you do, begin empowering their

passions with your product offering.

Content DeliveryUnicorns do exist! If you are providing a unique and effective solution for your customer they will seek out your “advertising” to learn more.

RO InvolvementYour brand is no longer owned by you. It is

owned by your customers believing you are who you say you are, and then telling others.


Reviewer

Producer

Your Customer

Influencer

Tech Savvy

International

Your customers are more capable of talking about you than ever before.The question is “What are they saying?”




That’s all good, but I don’t know how to do any of that!

That’s okay. We know exactly what to do.

And we developed an incredible business development portal to help you every step of the way.


ProductDefinition& History

Phase One:Defining

Phase Two:Hypothesis

Phase Three:Testing

Phase Four:Expansion

Phase Five:Referrals

ClientLog-in &

Homepage

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CompetitiveResearch

Vision Board

Refining Message

Meet WithBizComAdvisor





Wire framehypothesis

testing

Predictableresponsetesting

MVPCreation

MVPRevision or

Pivot

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MessageTesting

OnlineFocus Group

Testing

Look & FeelRefining

CustomerExcitement

Testing

Sales TrackerLaunch

MarginTrackerLaunch

ReferralTrackerLaunch

Cost PerCustomerTracker

Buying %

Usage %

Referring %

DefineLaunch Goals

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Show-N-TellSocial

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(The Show-N-Tell BizCom CustomerProduct Development Portal Site Map)



What You Get...Tried and true methodology customized specifically for your business

A powerful online portal with 30 product development tools

One on one consultation with Show-N-Tell at the end of each phase

The Show-N-Tell social network where you can meet and connect with other Show-N-Tell entrepreneurs across the country

After your down payment we only collect the final paymentwhen the Show-N-Tell program has generated the additional income

All For Less Than A Single Ad!



With 20 years as a creative director in San Francisco I was fortunate to be part of some of the most successful product launches ever. However, while billion dollar companies have the resources to test, revise and launch products effectively most small businesses do not.

Show-N-Tell was created to even the playing field.

I received a compliment from one of our clients lately that made me truly believe that we are on the right track. The comment was simply that this is the first time that working with a business consultant did not feel like he was working with an attorney. In fact he said it was down right fun. We hope you have the same experience with Show-N-Tell as well.

I truly look forward to our combined success.

Founder/[email protected]

Call 719-375-9592for a free consultation and demonstration

of your Show-N-Tell customer portal


mailto:[email protected]

mailto:[email protected]

We help you create more sales, better margins and endless referrals

for more information go to www.show-n-tell.co
